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Changelog

All notable changes to Vell will be documented here.

[Unreleased] - 2026-02-20

Added

Funding Application Wizard

  • AWS Partner Funding Applications - Multi-step wizard for generating funding applications
  • Supports 5 programs: Innovation Sandbox, POC, WMP, MDF, MAP
  • Company profile prefilling with AI-enriched website metadata extraction
  • Knowledge Base grounding from apn-funding-programs and apn-partner-operations KBs
  • Dry-run evaluation with AI reviewer personas (funding reviewer, technical reviewer)
  • Quality scoring and improvement recommendations
  • Export to Markdown, plain text, or clipboard
  • Funding approval analytics with approval rate tracking by program

First Call Deck

  • Pre-Onboarding Presentation Generator - Create tailored first-call decks with internet enrichment
  • Three scenarios: Partner Co-Sell, Buyer/Prospect, New to Marketplace
  • Serper-based internet enrichment pipeline (marketplace listing, company profile, market intelligence, news signals, AWS ecosystem, website analysis)
  • Four call objectives: Discovery, Value Proposition Pitch, Qualification, Onboarding Walkthrough
  • Optional brand voice linkage for consistent messaging
  • Works before Knowledge Base or S3 bucket connection

ROI & TCO Calculator

  • Business Case Builder - Quantify GTM platform investment value
  • 4-step user wizard and 5-step admin wizard with TCO breakdown
  • Calculates time savings, tool consolidation, productivity gains, revenue impact
  • 16 capabilities tracked across 6 categories
  • ROI percentage, payback period, and 3-year TCO analysis
  • Save, share via public links, and compare scenarios
  • Admin calculation management with history, search, and duplication

Partner Central Tools

  • Case Study Generator - AI-powered AWS-formatted customer success stories
  • Partner Central Benefits Service - APN benefits tracking and export
  • Funding Approval Analytics - Approval rate tracking, quality score trends, success factor analysis

AgentCore Security & Gateway

  • Security Hardening - 9 vulnerabilities fixed (5 critical, 4 high)
  • IDOR protection, namespace allowlist, prompt injection boundaries
  • SSRF prevention with RFC 1918 blocking
  • Mass assignment protection and authorization consistency
  • CloudFormation Hardening - WAF rate limiting, CloudWatch observability, Bedrock Guardrails, X-Ray tracing
  • AgentCore Gateway Foundation - DynamoDB tool registry, S3 schema storage, EventBridge sync pipeline
  • 37 capabilities synced with 111 DynamoDB items
  • 37 MCP tool schemas across 9 marketplace listings

[Unreleased] - 2026-02-15

Added

Agreement Analyzer Enhancements

  • Multi-Document Analysis - Upload and analyze multiple agreements simultaneously
  • Portfolio-level insights across all contracts
  • Live cross-reference against AWS Marketplace records
  • Agreement ID matching to active marketplace data
  • Renewal mismatch detection between contracts and AWS data
  • Net revenue calculations with accurate marketplace fee breakdowns (3-5%)

Marketplace & Private Offers

  • Express Private Offers - New streamlined private offer flow for AWS Marketplace
  • Simplified pricing dimensions with rate card support
  • Customer-initiated private offer request tracking
  • Faster turnaround from request to offer delivery

Platform Enhancements

  • Vellocity Studio - Chatbot Builder UI/UX overhaul with modernized interface
  • Prompt Library Categories - Organize your prompt library with category support
  • SEO Metadata - Enhanced metadata storage for improved search optimization
  • Company Logo Optimization - Thumbnail generation and disk storage for company logos

Trial & Onboarding

  • Trial Request System - Comprehensive trial management with login tracking, conversion tracking, UTM attribution, and sales follow-up
  • Webhook API Infrastructure - API webhook support with delivery history tracking

Changed

Plan Tier Rename

  • GTM-Focused Branding - Plan tiers renamed for clarity
  • "Marketplace Starter" → GTM Starter ($149/month)
  • "Marketplace Accelerate" → GTM Accelerate ($299/month)
  • "Marketplace Command+" → GTM Command ($799/month)
  • Feature Matrix Audit - Comprehensive audit ensuring correct tier differentiation across all 66 features

Model Updates

  • Default models updated per tier: Nova Lite (Starter), Claude Sonnet 4 (Accelerate), Claude Sonnet 4.5 (Command)
  • Added support for Llama 4 Maverick, Qwen3 Next 80B, Mistral Large 3, and additional Nova 2 models

[Unreleased] - 2025-12-21

Added

Unified AI Workflows

  • AI Workflow Consolidation - Consolidated 35+ fragmented AI workflows into 5 intuitive categories
  • Content Studio - Writing, rewriting, SEO optimization (replaces ai_writer, ai_rewriter, ai_article_wizard)
  • Analysis Hub - Market research, competitive intelligence, content review (replaces ai_youtube, ai_pdf, ai_rss)
  • Technical Builder - Code generation, architecture docs, reference materials (replaces ai_code_generator, ai_vision)
  • Media Studio - Images, videos, presentations, voice-overs (replaces ai_image_generator, ai_video, ai_presentation, ai_voiceover)
  • Solution Chat - KB-powered conversations, multi-modal queries (replaces ai_chat_pro, ai_chat_image, ai_chat_all)

  • Universal Features - Every workflow now includes:

  • Knowledge Base Integration - AWS Bedrock Knowledge Base
  • Brand Voice Context - Company profile, product context, tone preferences, target keywords
  • External Content Sources - S3, Box, Dropbox, Google Drive, URL content fetching

  • New Menu Structure - "AI Workflows" dropdown menu with 5 sub-categories

  • Located after dashboard for visibility
  • Backward-compatible routing for legacy workflow URLs

Video Intelligence Analyzer

  • Video Intelligence Analyzer - Data-driven video content analysis for AWS Marketplace GTM
  • Multi-Video Analysis - Analyze up to 20 videos at once for comprehensive insights
  • Channel Analysis - Analyze your channel's recent videos automatically
  • Competitor Comparison - Identify content gaps vs competitor channels
  • Comment Sentiment Analysis - Understand audience perception and top questions
  • Keyword Opportunities - Extract frequently mentioned terms for listing optimization
  • AWS Marketplace Alignment - Compare video keywords to listing keywords
  • Recommended Next Video - AI-generated recommendation based on data
  • Actionable CTAs - Generate scripts, update listing, export reports, schedule analysis

  • Updated Generator Labels - Clear, action-oriented labels replacing confusing "AI X" names

  • "AI YouTube" → "Video Intelligence Analyzer"
  • "AI PDF" → "Document Analyzer"
  • "AI ReWriter" → "Content Optimizer"
  • "AI Code Generator" → "Code Builder"
  • And 15+ more label updates for clarity

  • Native Tooltips - Contextual help throughout the interface explaining:

  • What each analysis type provides
  • How metrics are calculated
  • How to use CTAs for GTM impact

Technical Details

  • New UnifiedWorkflowType enum with 5 categories and action definitions
  • New UnifiedWorkflowConfig class for universal features configuration
  • New UnifiedWorkflowController with KB query, external fetch, and brand voice endpoints
  • New VideoIntelligenceService for multi-video analysis, sentiment, and recommendations
  • New VideoIntelligenceController with analyze, history, and report endpoints
  • New video_analyses table for tracking analysis history and measuring GTM impact
  • Migration updates generator labels for clarity
  • Migration adds unified workflow menus to navigation
  • Legacy workflow URLs redirect to appropriate unified workflow category

[Unreleased] - 2025-12-08

Added

SEO Intelligence

  • 📄 SEO Intelligence Documentation - Comprehensive documentation for DataForSEO integration
  • Architecture overview and API reference
  • Endpoint selection guide with correct endpoint mappings
  • Response format documentation
  • Cost management and optimization tips
  • Troubleshooting guide for common errors

Fixed

SEO Intelligence

  • 🐛 Domain Overview API - Fixed "Invalid Field: 'category_codes'" error
  • Changed from domain_metrics_by_categories to domain_rank_overview endpoint
  • The previous endpoint required mandatory category_codes, first_date, second_date parameters
  • Updated response parsing to handle items[0].metrics structure
  • See docs/SEO_INTELLIGENCE.md for full API reference

[Unreleased] - 2025-11-27

Added

GTM Capability Consolidation

  • 📄 Agreement Analyzer - Repurposed AI PDF for AWS Marketplace agreement analysis
  • Extract key dates (start, end, renewal, payment terms)
  • Parse pricing structures (subscription, usage-based, contract)
  • Calculate net revenue after AWS fees (3-5%)
  • Identify risk flags and concerning terms
  • Generate action items with specific dates
  • Support for EDP compatibility, CPPO structures, multi-year deals

  • 📋 ACE Brief Template - New template for AWS Partner Central ACE submissions

  • 5 structured sections: Overview, Challenge, Solution, AWS Alignment, Next Steps
  • Required fields: Customer, opportunity, solution, industry, deal value, challenge
  • Optional fields: AWS services, timeline, competition, marketplace eligibility
  • Optimized prompts for co-sell engagement requests
  • Available in Solution Brief Generator

Documentation

  • Comprehensive documentation for UI/UX improvements in UI_UX_IMPROVEMENTS_2025.md
  • Cross-references in existing documentation files pointing to new UI guide

Fixed

  • Settings Pages: Fixed fromSlug errors when settings are empty on initial load
  • Added null/empty validation before calling EntityEnum::fromSlug() in 7 settings files
  • Prevents "fromSlug called with invalid slug" errors
  • Co-Sell Dashboard: Fixed vertical alignment issue in overview card (changed items-center to items-start)

Changed

  • Co-Sell Dashboard (~/dashboard/user/content-manager/cosell):
  • Redesigned with clean card-style layout matching team/affiliates pages
  • Removed duplicate heading
  • Replaced Bootstrap grid with Tailwind flex layouts
  • Implemented consistent x-card and x-button components
  • Improved responsive design and dark mode support

  • API Testing Dashboard (~/dashboard/admin/api-testing):

  • Complete redesign with modern card-based interface
  • Replaced form-step component with clean overview card
  • Updated status badges with Tailwind classes and dark mode support
  • Improved test result displays with better typography

  • Agents Dashboard (~/dashboard/user/content-manager/agents):

  • Redesigned with component-based architecture
  • Replaced raw Tailwind utility classes with theme components
  • Implemented x-table component for executions list
  • Added consistent stat cards and icon badges
  • Improved empty state with better messaging

Technical Details

  • All dashboards now extend panel.layout.app for consistency
  • HSL color variables used throughout for better theming
  • Responsive breakpoints: lg:w-[48%] for two-column, lg:w-[32%] for three-column layouts
  • Icon sections with bg-accent/[7%] backgrounds matching team page style

[Beta] - 2025-11-11

Added

Cloud Connectors

  • AWS Marketplace Integration - Full support for connecting AWS Marketplace accounts
  • 🔐 CloudFormation Deployment - One-click IAM role deployment with security best practices
  • 📧 Email IAM Administrator - Delegate deployment to security teams with professional email instructions
  • Role Validation - Real-time validation of IAM role permissions and trust relationships
  • 🔒 External ID Security - Automatic External ID generation for confused deputy protection

Marketplace Listings

  • 🤖 AI-Powered Listing Generation - Generate marketplace listings with AI assistance
  • 📝 Listing Wizard - Step-by-step wizard for creating optimized marketplace listings
  • 📊 Analytics Dashboard - Track listing performance and conversions
  • 🎨 Template Library - Pre-built templates for common use cases

User Experience

  • 🎯 Multi-step Wizards - Intuitive wizard flows for complex operations
  • 💬 Toast Notifications - Real-time feedback for user actions
  • 📱 Responsive Design - Mobile-friendly interface
  • 🌓 Dark Mode - Dark theme support (coming soon)

Security

  • 🔐 SOC 2 Type II Certification - Enterprise-grade security compliance
  • 🛡️ IAM Best Practices - Follows AWS Well-Architected Framework
  • 📜 Audit Logs - Complete audit trail of all actions
  • 🔄 Automatic Session Management - Secure session handling with 24-hour expiry

Documentation

  • 📚 Comprehensive Docs - Complete documentation at docs.vell.ai
  • 🚀 Getting Started Guide - Quick start guide for new users
  • 🔧 AWS Setup Guide - Detailed CloudFormation deployment instructions
  • FAQ - Frequently asked questions and answers
  • 🐛 Troubleshooting - Common issues and solutions

Roadmap

Items below are on our product roadmap. Priorities may shift based on customer feedback.

Multi-Cloud Expansion

  • Azure Marketplace Support - Connect Azure marketplace accounts
  • GCP Marketplace Support - Connect Google Cloud marketplace accounts

Platform Capabilities

  • Mobile App - iOS and Android apps
  • Multi-region Support - Deploy in your preferred AWS region
  • SSO Integration - SAML/OAuth single sign-on

Recently Shipped (formerly on roadmap)

  • ~~Public API Access~~ - Shipped — Partner API v1 with 40+ endpoints
  • ~~Webhook Events~~ - Shipped — Real-time event notifications with delivery tracking
  • ~~Advanced Analytics~~ - Shipped — SEO Intelligence, LinkedIn Insights, pipeline analytics
  • ~~A/B Testing~~ - Shipped — Campaign A/B testing with variant tracking
  • ~~Custom Reports~~ - Shipped — Reports workflow with export capabilities
  • ~~AI Optimization~~ - Shipped — AgentCore with capability guardrails and self-healing
  • ~~Revenue Tracking~~ - Shipped — ROI Calculator, Agreement Analyzer, marketplace metrics

Previous Releases

Alpha - 2025-10-01

Initial private alpha release for select customers.

  • Basic AWS Marketplace integration
  • Manual listing creation
  • Simple analytics dashboard

Feedback

We'd love to hear your feedback! Please:

  • 📧 Email: feedback@vell.ai
  • 💬 Chat: Available in your dashboard
  • 🐛 Report bugs: GitHub Issues
  • 💡 Request features: feedback@vell.ai

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