Frequently Asked Questions¶

General¶

What is Vellocity?¶

Vellocity is an AI-powered GTM platform for AWS Marketplace partners. We help you execute go-to-market activities with AI content generation, co-sell partner collaboration, and marketplace optimization.

How much does it cost?¶

Visit vell.ai/pricing for current pricing information.

Is there a free trial?¶

Yes! We offer a 14-day free trial with no credit card required.

Security & Privacy¶

Do you store my AWS credentials?¶

No. Vell uses cross-account IAM roles with temporary session credentials. We never have access to your long-term AWS access keys or secret keys.

Can you modify my AWS resources?¶

No. The IAM role we use only has read-only permissions for AWS Marketplace APIs. We cannot create, modify, or delete any AWS resources.

What data do you collect?¶

We collect:

Marketplace listing metadata
Performance metrics (views, conversions)
Subscription data
Usage analytics

We do NOT collect:

Customer PII
Payment information
AWS infrastructure details

Is Vell SOC 2 compliant?¶

Yes, Vell is SOC 2 Type II certified. Contact sales@vell.ai for our compliance documentation.

Vell is GDPR compliant. We:

Process data only as necessary
Allow data export and deletion
Use encryption in transit and at rest
Maintain detailed audit logs

Cloud Connectors¶

Why do I need to connect my cloud account?¶

Connecting your cloud account allows Vell to:

Access your marketplace listing data
Track performance metrics
Generate analytics reports
Provide AI-powered insights

How long does setup take?¶

AWS: 5-10 minutes
Azure: On roadmap
GCP: On roadmap

What if I don't have IAM permissions?¶

Use our Email IAM Administrator feature to send deployment instructions to your security team. Your wizard state is saved so you can continue once they complete the deployment.

Can I connect multiple AWS accounts?¶

Yes! You can connect as many AWS accounts as needed. Each connection is tracked separately in your dashboard.

How do I revoke access?¶

You can revoke access in two ways:

From Vell: Go to Cloud Connectors → Click "Revoke Access"
From AWS: Delete the CloudFormation stack

Access is revoked immediately.

Does this work with AWS Control Tower?¶

Yes! The CloudFormation deployment is compatible with AWS Control Tower and respects your organization's guardrails.

Marketplace Listings¶

Which marketplaces do you support?¶

Currently:

✅ AWS Marketplace (fully supported)
📋 Azure Marketplace (on roadmap)
📋 Google Cloud Marketplace (on roadmap)

Can I import existing listings?¶

Yes! Once you connect your account, we automatically import your existing marketplace listings.

How does AI generation work?¶

Our AI analyzes your:

Product information
Technical specifications
Target audience
Competitive landscape

Then generates optimized:

Product descriptions
Feature highlights
Use cases
Benefits statements

You can review and customize everything before publishing.

Can I edit AI-generated content?¶

Absolutely! AI-generated content is a starting point. You have full control to edit, customize, and refine everything.

Does AI generation cost extra?¶

AI generation is metered in credits, which are included in every paid plan. Each capability has a fixed cost — for example, generating text content is 10 credits, generating an image is 20 credits, and a co-sell partner match is 20 credits. Your plan tier determines how many credits you get per month; if you exceed your allotment, you can top up or upgrade. See the Capabilities Reference for the full per-capability cost table.

Business Tools¶

What is the Funding Application Wizard?¶

The Funding Application Wizard generates AWS Partner funding applications for 5 programs: Innovation Sandbox, POC, ISV Workload Migration (WMP), Marketing Development Funds (MDF), and Migration Acceleration Program (MAP). It uses AI-powered guidance, Knowledge Base grounding, and dry-run evaluation with reviewer personas to score your application before submission.

What is the First Call Deck?¶

The First Call Deck generates pre-onboarding presentations with automated internet enrichment. Choose from three scenarios (Partner Co-Sell, Buyer/Prospect, New to Marketplace) and the wizard automatically researches the target company through marketplace listings, company websites, news, and AWS ecosystem data. It works before any Knowledge Base or S3 bucket connection.

Does Vellocity have an ROI Calculator?¶

Yes! The ROI & TCO Calculator helps quantify your GTM platform investment. Enter your team details, weekly time investment, marketplace goals, and current tool costs to get calculated time savings, tool consolidation savings, revenue impact projections, ROI percentage, payback period, and a 3-year TCO analysis. Calculations can be saved and shared via public links.

What Partner Central tools are available?¶

Vellocity includes:

Case Study Generator — Create AWS-formatted customer success stories
Benefits Tracking — Monitor APN tier benefits and MDF utilization
Funding Approval Analytics — Track approval rates, quality scores, and success factors across your funding applications

Technical¶

What browsers are supported?¶

✅ Chrome 90+
✅ Firefox 88+
✅ Safari 14+
✅ Edge 90+

Do you have an API?¶

Yes! Our Partner API v1 provides programmatic access for:

Listing management and SEO scores
Co-sell opportunity tracking
Analytics and reporting
Webhook configuration

See our API Documentation for details.

Can I export my data?¶

Yes. You can export:

Marketplace listings (JSON, CSV)
Analytics data (CSV, Excel)
Performance reports (PDF)

Do you offer webhooks?¶

Yes — webhooks are available on the Command plan for:

New subscriptions
Listing changes
Performance alerts
Partner API events (3PI integrations)

Webhook configuration requires the manage_webhooks capability, which is gated to Command per TeamMemberCapability::minimumPlan(). API access (without webhooks) is available starting on Accelerate via the api_access scope.

Billing¶

What payment methods do you accept?¶

Credit/Debit Cards: - Visa, Mastercard, American Express, Discover

Digital Payment Platforms: - PayPal - Stripe

Regional Payment Methods: - Razorpay (India) - Paystack (Africa) - iyzico (Turkey) - Yokassa (Russia)

Cryptocurrency: - Coinbase Commerce - CoinGate

Enterprise Options: - ACH bank transfer - Wire transfer - Invoice billing (annual plans)

Mobile Subscriptions: - RevenueCat (iOS/Android in-app purchases)

Can I change plans?¶

Yes! You can upgrade or downgrade anytime from your account settings. Changes take effect immediately.

Do you offer discounts?¶

Annual billing: Save 20%
Nonprofits: 50% discount (contact sales)
Startups: Special pricing through our startup program

What's your refund policy?¶

Free trial: No charges, cancel anytime
Paid plans: 30-day money-back guarantee
Annual plans: Prorated refunds available

Support¶

How do I get help?¶

📧 Email: support@vell.ai
💬 In-app chat (Accelerate/Command)
📚 Documentation: docs.vell.ai
🎓 Office hours: Monday-Friday 9am-5pm PST

What's your SLA?¶

Starter: 24-hour email support
Accelerate: 12-hour priority email + chat
Command: 6-hour dedicated support + strategy calls

Do you offer training?¶

Yes! We offer:

All plans: Documentation and video tutorials
Accelerate: Quarterly webinars
Command: Custom onboarding and training

Recent capability changes¶

What is LinkedIn Ad Intelligence?¶

LinkedIn Ad Intelligence pulls live competitor ads from LinkedIn's Ad Library API and runs a Claude-powered teardown of messaging, value props, content formats, and positioning gaps. It costs 10 credits per analysis and is available on Command.

It replaces the previous "LinkedIn Insights" / "LinkedIn Graph Analysis" feature, which promised audience-insight, ICP-alignment, relationship-graph, and content-to-marketplace correlation modes. Those required LinkedIn API tiers we don't have access to (Member Data Portability, Community Management, Marketing Developer Platform), so they ran on user-pasted data. We dropped the five unsupported modes and renamed the capability to match what it actually does. See LinkedIn Ad Intelligence for details. For pipeline → content attribution, use Pipeline Influence Tracking (deal_influence_tracking) instead.

What happened to A/B Testing?¶

It's now called Listing Experiments, with honest framing. The feature compares 2-4 AWS Marketplace listing variants by rotating them in series through your live listing — AWS Marketplace doesn't expose per-visitor traffic splitting, so true parallel A/B testing isn't possible. The previous UI labeled a heuristic strength score as "95% confidence" with statistical-significance language; the new dashboards label everything "Directional · heuristic, not p-value" and report signal strength (Strong / Moderate / Gathering signal) instead. Same URL, same backend logic, honest copy. See Listing Experiments.

What is the 3PI Partner Program?¶

Third-party-integration (3PI) partners build on top of Vellocity through scoped Partner API keys and an MCP server. The program is a separate scope of access that's documented under Reference → 3PI Partner Program.

A Partner API key carries two layers of capabilities:

API key scopes (TeamMemberCapability enum) — coarse permissions that gate which endpoints a key can hit. Examples: mcp_access, manage_content, view_usage_metrics, manage_webhooks, sandbox_access.
Agent capabilities (CapabilityRegistry slugs) — the AI workflows the key can invoke through the agent runtime / MCP. Examples: linkedin_ad_intelligence, cosell_partner_matching, aws_blog_co_author, query_knowledge_base.

Both MCP access and webhooks require Command. Generic API access (without MCP or webhooks) is available starting on Accelerate. See Capabilities Reference.

Is the Cloud Connector wizard changing?¶

The default /dashboard/user/cloud-connectors/connect URL still routes to the four-step wizard (Account → Method → Deploy → Verify) and will keep working. Append ?v=3 to the URL to opt into the new single-scroll wizard with a sticky left rail and a Live AWS Deployment Monitor that auto-detects your IAM role ARN via webhook the moment the CloudFormation stack reaches CREATE_COMPLETE. v3 is opt-in for now while we A/B it; both versions deploy the same IAM role with the same External ID. See AWS Marketplace Connector Setup.

Didn't Find Your Answer?¶

📧 Email us: support@vell.ai
💬 Chat with us in the dashboard
📅 Schedule a call: Book a demo