What Vellocity Does for AWS Marketplace Partners¶
Capabilities Guide¶
The Problem: GTM is the Bottleneck After You List¶
Listing on AWS Marketplace is the start of the work, not the end of it. The recurring constraints partners describe:
| Challenge | Why it persists |
|---|---|
| Every campaign is written from scratch | Content is the slowest step in the loop, so the loop runs rarely |
| Partner discovery is manual | Finding a co-sell fit means reading listings one at a time |
| No line from content to pipeline | Marketing spend can't be defended without attribution |
| Agreement data lives in AWS, not the CRM | Renewals and revenue are reconstructed by hand |
| Co-sell needs two marketing teams aligned | Joint plans stall in coordination, not in strategy |
How Vellocity Addresses Each¶
1. GTM Content Generation¶
Vellocity generates campaign assets from your listing, brand voice, and knowledge base rather than from a blank page. What it produces:
| Asset | What's generated |
|---|---|
| Product launch campaign | Blog post, LinkedIn posts, email sequence |
| Competitive battlecard | Positioning, differentiators, win themes |
| Weekly GTM digest | Performance summary and recommendations |
| Marketplace listing optimization | Scored recommendations against your live listing |
| Partner co-sell brief | Relationship summary and talking points |
Every output is a draft you edit and approve — generation is the starting point of the review, not a replacement for it.
2. Co-Sell Partner Discovery & Execution¶
Vellocity scores potential co-sell partners against four weighted dimensions instead of leaving selection to intuition.
AI Partner Matching Criteria:
| Dimension | Weight | What's Analyzed |
|---|---|---|
| ICP Overlap | 35% | Company size, industry, tech stack alignment |
| Product Fit | 30% | Complementary offerings, integration potential |
| Market Alignment | 20% | Geographic and vertical overlap |
| Engagement History | 15% | Past collaboration success |
Match Score Interpretation:
- 80–100: Excellent fit, prioritize outreach
- 60–79: Worth exploring, validate fit in conversation
- Below 60: Low priority, fundamental misalignment
Once a partnership is live, joint campaigns run through a dual-approval workflow so neither side publishes co-branded content the other hasn't seen.
3. Pipeline Visibility & Revenue Intelligence¶
| Capability | What You Get |
|---|---|
| Agreement sync | MRR/ARR calculated from AWS Marketplace data, not from CRM entry |
| Renewal alerts | Advance notice before agreement expiration |
| Churn risk signals | Flags on accounts showing declining usage patterns |
| Revenue forecasting | Monthly and quarterly projections from agreement data |
| Net revenue calculation | Gross revenue minus AWS Marketplace fees, calculated automatically |
Why This Matters: AWS Marketplace holds the authoritative record of your agreements. Reading it directly removes a manual reconciliation step.
4. Content-to-Pipeline Attribution¶
| Metric | How It's Tracked |
|---|---|
| Content attribution | Which assets touched which deals |
| Deal velocity | Days from first touch to close |
| Partner contribution | Pipeline influenced per partner relationship |
| Channel performance | Engagement breakdown by channel |
Attribution Models Available:
- First Touch (awareness campaigns)
- Last Touch (direct response)
- Linear (equal credit across touches)
- Time Decay (recent touches weighted higher)
Attribution reports what your own data shows. Vellocity does not publish benchmark improvement figures — the numbers you see are yours.
Where Agent Outputs Go¶
Social Scheduling¶
Generated posts are formatted per platform, queued on a content calendar, and published or scheduled from there. Which channels are connectable depends on your account configuration — check Settings → Integrations for what's live on your plan.
Content Types Generated¶
| Output Type | Formats | Destination Options |
|---|---|---|
| Blog posts | Long-form, SEO-structured | Draft → Review → Publish |
| Social posts | Platform-optimized length and format | Direct publish or schedule |
| Email sequences | Multi-step nurture campaigns | Export or sync to HubSpot |
| Sales collateral | Talk tracks, objection handling, case study outlines | PDF export, CRM attachment |
| Competitive battlecards | Positioning, differentiators, win themes | PDF export, sales enablement |
| Co-branded content | Dual-voice posts, joint announcements | Dual-approval → publish |
CRM & Accounting Integrations¶
| Integration | What Syncs |
|---|---|
| HubSpot | Contact creation for new leads/users |
| Xero | Contact creation for accounting/invoicing |
Export Options¶
| Format | Use Case |
|---|---|
| JSON | API consumption, automation workflows |
| Reports, agreements, collateral | |
| CSV | Data analysis, CRM import |
| Word | Editable documents for further customization |
Capabilities Worth Knowing About¶
Private Offer Campaign Orchestration¶
What It Is: Generates campaign assets aimed specifically at AWS Marketplace private offers.
What Gets Generated:
- Email nurture sequence (introduction, benefits, CTA)
- LinkedIn posts with enterprise messaging
- Sales talk track with objection handling
- Landing page copy
- Case study outlines
AWS Partner Central (ACE) Opportunity Briefs¶
What It Is: Generates structured co-sell briefs in the shape AWS field teams work from.
What Gets Generated:
- Opportunity overview (deal size, timeline, strategic importance)
- Customer challenge quantification (business impact, cost of inaction)
- Proposed solution with AWS services mapping
- AWS consumption impact estimate
- Specific asks and success criteria
Agreement Intelligence & Contract Analysis¶
What It Is: Parses AWS Marketplace agreements and extracts the fields that drive action.
| Data Point | Insight |
|---|---|
| Key dates | Start, end, renewal, payment terms |
| Net revenue | Gross minus AWS Marketplace fees |
| Risk flags | Unusual clauses, compliance issues |
| Action items | Reminders for renewals and reviews |
Renewal & Expansion Signals¶
What It Is: Reads agreement and usage patterns and raises alerts on them.
| Alert Type | Timing | Suggested Action |
|---|---|---|
| Renewal approaching | Advance of expiration date | Proactive outreach |
| Churn risk | Declining usage signals | Intervention campaign |
| Expansion opportunity | Growth signals | Upsell/cross-sell motion |
Alerts are signals to investigate, not predictions. Vellocity surfaces the pattern; the account team decides what it means.
Pre-Built GTM Workflows¶
| Workflow | What Gets Created |
|---|---|
| Product Launch Campaign | Blog + LinkedIn posts + email sequence |
| Partner Co-Sell Brief | Relationship summary + talking points |
| Competitive Intelligence | Positioning analysis + battlecards |
| Marketplace Listing Optimization | SEO + content + imagery recommendations |
| Weekly GTM Digest | Performance summary + recommendations |
| Private Offer Campaign | Email sequence + social + sales enablement |
| Quarterly Co-Sell Review | Partner analysis + recommendations |
| Competitive Listing Monitor | Tracking + change alerts |
| Listing Health Dashboard | Continuous optimization scoring |
| Agreement/Pipeline Sync | AWS Marketplace data → dashboard |
Quick Start: Week 1¶
| Day | Action | What Happens |
|---|---|---|
| 1 | Connect AWS credentials | Listing import and agreement sync begin |
| 1 | Configure brand voice | Generation starts matching your messaging |
| 2 | Run Listing Optimizer | Scored recommendations against your live listing |
| 3 | Execute Product Launch workflow | Blog + social posts + emails drafted |
| 4 | Explore partner matches | Scored co-sell candidates ranked |
| 5 | Schedule first week of content | Posts queued on the calendar |
AWS account connection uses cross-account IAM roles with temporary session credentials — we never see your keys, and permissions are read-only for Marketplace data. Vellocity cannot create, modify, or delete AWS resources.
Setting up an AWS Marketplace seller account — registration, KYC, tax, and banking — is something you complete with AWS directly. Vellocity detects your setup state and guides you through it; it is not a service Vellocity performs on your behalf.
Summary¶
| Traditional Approach | With Vellocity |
|---|---|
| Content is written from scratch each time | Content is generated from your listing and brand voice, then edited |
| Partner discovery is intuition | Partner discovery is scored against weighted criteria |
| Pipeline is reconstructed manually | Pipeline reads from AWS Marketplace agreement data |
| Attribution is guesswork | Attribution is tracked across four models |
| Co-sell stalls in coordination | Co-sell runs on a dual-approval workflow |
Bottom line: Vellocity gives post-listing GTM a repeatable loop — generate, review, publish, measure — instead of a series of one-off projects.