Changelog

All notable changes to Vell will be documented here.

[Unreleased] - 2026-05-03

Added

Documentation

• Major docs.vell.ai overhaul. 30+ documentation gaps closed across the agent capability registry, SEO and content clusters, co-sell workflows, intelligence and attribution capabilities, and account-level settings. Highlights:
  • 14 new capability feature pages: Pipeline Influence Tracking, AWS Blog Co-Author, AI Tool Listing Card Generator, CPPO Proposal Generator, AWS Clean Rooms Account Overlap, AWS Innovation Monitor, Productization Recommendation Engine, Partner Relationship Intelligence, Predict Co-Sell Partner Success, Marketplace Awareness Engine (Vellocity Signal™), Competitive Intelligence & Analysis, RSS Feed Intelligence Scorer, Content Readiness Analyzer, Predict Marketplace Performance, Assess Launch Readiness.
  • SEO Intelligence and Content Studio pages rewritten as consolidated cluster docs covering 7 and 4 capabilities respectively.
  • 6 partial-coverage pages audited and corrected (analysis-hub, joint-campaigns, partner-discovery, marketplace-listings, marketplace-seo-score, ace-brief).
  • New User Settings doc covering the refreshed Profile / Security / Sessions / Avatar / Appearance / Preferences flow.
  • New AI Workflows overview page.
  • API doc-tree boundary clarified between Partner API v1 and the 3PI Partner Program API.
  • Internal docs gap tracker (excluded from public site) captures every remaining item.

Launch Readiness Phase 2.0

• Layer-0 grounding floor for the readiness scorer — two new deterministic probes that run before the existing heuristic scoring and act as a floor:
  • ClaimConsistencyProbe — regex-extracts factual claims from prose (free trial, pricing transparency, SOC2/HIPAA, uptime/SLA, support tier, region/availability) and cross-checks against structured catalog fields. Each mismatch quotes the offending prose and names the field that should back it.
  • GroundingCoverageProbe — counts requirement-shaped buyer-query primitives (named use cases, quantified outcomes, named integrations) that the AWS Marketplace agentic-buyer ranks on.
  • Both probes are no-Bedrock-call deterministic; partners just see better reads from the same scoring API.

AWS Bedrock model lineup

• Significant model additions beyond the original Claude Sonnet 4.5 / Sonnet 4 / Nova Lite default trio:
  • Claude Opus 4.5 / 4.1 / 4 family
  • Claude 3.7 Sonnet
  • Full Nova 2 family — Nova 2 Lite, Nova 2 Sonic, Nova Multimodal Embeddings
  • Qwen3 Next 80B + Qwen3 VL 235B (Alibaba)
  • Mistral Large 3 + Magistral Small (Mistral)
  • Nemotron Nano 9B (Nvidia)
  • Nova Canvas (recommended new image model)
  • Full Stable Image variant set — inpaint, outpaint, fast/creative upscale, remove-background, search & replace, style transfer

HubSpot integration internals

• vell_* property convention for HubSpot contacts and deals (23 properties total). New hubspot:ensure-marketing-properties artisan command (idempotent — getByName + 404-catch + create). New hubspot:backfill-contacts command for opportunistic syncs of existing ContactSubmission rows, with --force, --dry-run, --form-type, --id flags. 3pi_partner_application registered as a HubSpot-syncable form type with a dedicated deal pipeline. Internal platform-side plumbing — partners don't configure this.

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[Unreleased] - 2026-04-25

Added

Cloud Connector wizard v3 (opt-in, single-scroll redesign)

• Single-scroll layout — opt in via ?v=3 on the AWS connector wizard URL. The four-step pages collapse into one scrolling page anchored by a sticky left rail (desktop) or top progress bar (mobile), with three sections: Account → Deploy → Verify (+ Done state on success).
• Live AWS Deployment Monitor — the auto-ARN webhook that already ran in the background of the default wizard becomes the visible centerpiece of the Deploy section. The role ARN appears in-page the moment the CloudFormation stack reaches CREATE_COMPLETE.
• Server-driven state machine — ConnectionController::createV3() derives a single $sectionState (fresh / deploying / awaiting-arn / verified) and hands it to an Alpine state machine in the view. State chip in the header surfaces the current state and survives reloads.
• Express path — "Skip to verify →" link in the header jumps straight to the Verify section if you already have a deployed IAM role and an ARN to paste.
• External ID rendered up front — the Account section displays the External ID immediately on page load.
• OIDC Federation tile — visible but locked with an "Enterprise" badge, reserving the slot for an upcoming federation method.
• Default URL unchanged — /dashboard/user/cloud-connectors/connect still routes to the four-step wizard. v3 is opt-in via ?v=3 so it can A/B in dev before being promoted to default. All existing endpoints (poll-arn-detection, validate-role, email-iam-instructions, webhook) are unchanged.
• See AWS Marketplace Connector Setup for the updated guide covering both wizard versions.

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[Unreleased] - 2026-04-27

Changed

A/B Testing → Listing Experiments

• Renamed the marketplace listing optimization feature from "A/B Testing" to Listing Experiments to match what it actually does: serial variant rotation through your live listing, not parallel traffic-split A/B testing.
• "Confidence" → "Signal strength" — the dashboards used to label a heuristic score as "confidence", which read like statistical significance. The new copy reports a heuristic signal-strength score (Strong / Moderate / Gathering signal) with an explicit "Directional · heuristic, not p-value" framing chip.
• New show page layout — Winner Spotlight (4-metric grid + Promote Winner CTA), freshness pill row (AWS API / CSV / Manual / Last switch with green/amber/red staleness), Signal panel and "Why we won't call it yet" auto-computed reasons in a sticky right sidebar, Hypothesis card and "Awaiting first signal" empty state on the left.
• New create wizard — three honest steps (Pick Versions / Configure Experiment / Launch), AI-generated hypothesis suggestion card, tile-grid metric picker with two "Soon" tiles for ACE Acceptance and Search Rank, 5-button cadence row with a Recommended star, live A→B Diff Preview card.
• No backend logic changes — controllers, routes, and schema unchanged. URL paths still resolve under /ab-testing for compatibility.
• See Listing Experiments for the updated feature page.

LinkedIn capability reframed

• linkedin_graph_analysis → linkedin_ad_intelligence — Renamed and refocused to match what the capability actually does: live competitor ad teardown via LinkedIn's Ad Library API.
• Removed five unsupported modes — Post Performance, Audience Insights, Relationship Graph, ICP Alignment, and Content-to-Marketplace Correlation. Those modes required LinkedIn API access tiers Vellocity does not have (Member Data Portability, Community Management, Marketing Developer Platform), so they ran on user-pasted data rather than live LinkedIn data.
• Single supported mode: competitor ad teardown — 10 credits per analysis. Pulls live ads from LinkedIn's Ad Library, runs a Claude-powered teardown of messaging themes, value props, formats, and positioning gaps. Available on GTM Command.
• Forward migration — A migration rewrites the agent_capabilities row, the menu row, and any agent JSON arrays referencing the old slug, so existing agents and automations continue to work.
• For pipeline → content attribution, use Pipeline Influence Tracking (deal_influence_tracking) instead.
• See LinkedIn Ad Intelligence for the full feature page.

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[Unreleased] - 2026-02-20

Added

Funding Application Wizard

• AWS Partner Funding Applications - Multi-step wizard for generating funding applications
• Supports 5 programs: Innovation Sandbox, POC, WMP, MDF, MAP
• Company profile prefilling with AI-enriched website metadata extraction
• Knowledge Base grounding from apn-funding-programs and apn-partner-operations KBs
• Dry-run evaluation with AI reviewer personas (funding reviewer, technical reviewer)
• Quality scoring and improvement recommendations
• Export to Markdown, plain text, or clipboard
• Funding approval analytics with approval rate tracking by program

First Call Deck

• Pre-Onboarding Presentation Generator - Create tailored first-call decks with internet enrichment
• Three scenarios: Partner Co-Sell, Buyer/Prospect, New to Marketplace
• Serper-based internet enrichment pipeline (marketplace listing, company profile, market intelligence, news signals, AWS ecosystem, website analysis)
• Four call objectives: Discovery, Value Proposition Pitch, Qualification, Onboarding Walkthrough
• Optional brand voice linkage for consistent messaging
• Works before Knowledge Base or S3 bucket connection

ROI & TCO Calculator

• Business Case Builder - Quantify GTM platform investment value
• 4-step user wizard and 5-step admin wizard with TCO breakdown
• Calculates time savings, tool consolidation, productivity gains, revenue impact
• 16 capabilities tracked across 6 categories
• ROI percentage, payback period, and 3-year TCO analysis
• Save, share via public links, and compare scenarios
• Admin calculation management with history, search, and duplication

Partner Central Tools

• Case Study Generator - AI-powered AWS-formatted customer success stories
• Partner Central Benefits Service - APN benefits tracking and export
• Funding Approval Analytics - Approval rate tracking, quality score trends, success factor analysis

AgentCore Security & Gateway

• Security Hardening - 9 vulnerabilities fixed (5 critical, 4 high)
• IDOR protection, namespace allowlist, prompt injection boundaries
• SSRF prevention with RFC 1918 blocking
• Mass assignment protection and authorization consistency
• CloudFormation Hardening - WAF rate limiting, CloudWatch observability, Bedrock Guardrails, X-Ray tracing
• AgentCore Gateway Foundation - DynamoDB tool registry, S3 schema storage, EventBridge sync pipeline
• 37 capabilities synced with 111 DynamoDB items
• 37 MCP tool schemas across 9 marketplace listings

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[Unreleased] - 2026-02-15

Added

Agreement Analyzer Enhancements

• Multi-Document Analysis - Upload and analyze multiple agreements simultaneously
• Portfolio-level insights across all contracts
• Live cross-reference against AWS Marketplace records
• Agreement ID matching to active marketplace data
• Renewal mismatch detection between contracts and AWS data
• Net revenue calculations with accurate marketplace fee breakdowns (3-5%)

Marketplace & Private Offers

• Express Private Offers - New streamlined private offer flow for AWS Marketplace
• Simplified pricing dimensions with rate card support
• Customer-initiated private offer request tracking
• Faster turnaround from request to offer delivery

Platform Enhancements

• Vellocity Studio - Chatbot Builder UI/UX overhaul with modernized interface
• Prompt Library Categories - Organize your prompt library with category support
• SEO Metadata - Enhanced metadata storage for improved search optimization
• Company Logo Optimization - Thumbnail generation and disk storage for company logos

Trial & Onboarding

• Trial Request System - Comprehensive trial management with login tracking, conversion tracking, UTM attribution, and sales follow-up
• Webhook API Infrastructure - API webhook support with delivery history tracking

Changed

Plan Tier Rename

• GTM-Focused Branding - Plan tiers renamed for clarity
• "Marketplace Starter" → GTM Starter ($149/month)
• "Marketplace Accelerate" → GTM Accelerate ($299/month)
• "Marketplace Command+" → GTM Command ($799/month)
• Feature Matrix Audit - Comprehensive audit ensuring correct tier differentiation across all 66 features

Model Updates

• Default models updated per tier: Nova Lite (Starter), Claude Sonnet 4 (Accelerate), Claude Sonnet 4.5 (Command)
• Added support for Llama 4 Maverick, Qwen3 Next 80B, Mistral Large 3, and additional Nova 2 models

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[Unreleased] - 2025-12-21

Added

Unified AI Workflows

• AI Workflow Consolidation - Consolidated 35+ fragmented AI workflows into 5 intuitive categories
• Content Studio - Writing, rewriting, SEO optimization (replaces ai_writer, ai_rewriter, ai_article_wizard)
• Analysis Hub - Market research, competitive intelligence, content review (replaces ai_youtube, ai_pdf, ai_rss)
• Technical Builder - Code generation, architecture docs, reference materials (replaces ai_code_generator, ai_vision)
• Media Studio - Images, videos, presentations, voice-overs (replaces ai_image_generator, ai_video, ai_presentation, ai_voiceover)

• Solution Chat - KB-powered conversations, multi-modal queries (replaces ai_chat_pro, ai_chat_image, ai_chat_all)

• Universal Features - Every workflow now includes:

• Knowledge Base Integration - AWS Bedrock Knowledge Base
• Brand Voice Context - Company profile, product context, tone preferences, target keywords

• External Content Sources - S3, Box, Dropbox, Google Drive, URL content fetching

• New Menu Structure - "AI Workflows" dropdown menu with 5 sub-categories

• Located after dashboard for visibility
• Backward-compatible routing for legacy workflow URLs

Video Intelligence Analyzer

• Video Intelligence Analyzer - Data-driven video content analysis for AWS Marketplace GTM
• Multi-Video Analysis - Analyze up to 20 videos at once for comprehensive insights
• Channel Analysis - Analyze your channel's recent videos automatically
• Competitor Comparison - Identify content gaps vs competitor channels
• Comment Sentiment Analysis - Understand audience perception and top questions
• Keyword Opportunities - Extract frequently mentioned terms for listing optimization
• AWS Marketplace Alignment - Compare video keywords to listing keywords
• Recommended Next Video - AI-generated recommendation based on data

• Actionable CTAs - Generate scripts, update listing, export reports, schedule analysis

• Updated Generator Labels - Clear, action-oriented labels replacing confusing "AI X" names

• "AI YouTube" → "Video Intelligence Analyzer"
• "AI PDF" → "Document Analyzer"
• "AI ReWriter" → "Content Optimizer"
• "AI Code Generator" → "Code Builder"

• And 15+ more label updates for clarity

• Native Tooltips - Contextual help throughout the interface explaining:

• What each analysis type provides
• How metrics are calculated
• How to use CTAs for GTM impact

Technical Details

• New UnifiedWorkflowType enum with 5 categories and action definitions
• New UnifiedWorkflowConfig class for universal features configuration
• New UnifiedWorkflowController with KB query, external fetch, and brand voice endpoints
• New VideoIntelligenceService for multi-video analysis, sentiment, and recommendations
• New VideoIntelligenceController with analyze, history, and report endpoints
• New video_analyses table for tracking analysis history and measuring GTM impact
• Migration updates generator labels for clarity
• Migration adds unified workflow menus to navigation
• Legacy workflow URLs redirect to appropriate unified workflow category

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[Unreleased] - 2025-12-08

Added

SEO Intelligence

• 📄 SEO Intelligence Documentation - Comprehensive documentation for DataForSEO integration
• Architecture overview and API reference
• Endpoint selection guide with correct endpoint mappings
• Response format documentation
• Cost management and optimization tips
• Troubleshooting guide for common errors

Fixed

SEO Intelligence

• 🐛 Domain Overview API - Fixed "Invalid Field: 'category_codes'" error
• Changed from domain_metrics_by_categories to domain_rank_overview endpoint
• The previous endpoint required mandatory category_codes, first_date, second_date parameters
• Updated response parsing to handle items[0].metrics structure
• See docs/SEO_INTELLIGENCE.md for full API reference

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[Unreleased] - 2025-11-27

Added

GTM Capability Consolidation

• 📄 Agreement Analyzer - Repurposed AI PDF for AWS Marketplace agreement analysis
• Extract key dates (start, end, renewal, payment terms)
• Parse pricing structures (subscription, usage-based, contract)
• Calculate net revenue after AWS fees (3-5%)
• Identify risk flags and concerning terms
• Generate action items with specific dates

• Support for EDP compatibility, CPPO structures, multi-year deals

• 📋 ACE Brief Template - New template for AWS Partner Central ACE submissions

• 5 structured sections: Overview, Challenge, Solution, AWS Alignment, Next Steps
• Required fields: Customer, opportunity, solution, industry, deal value, challenge
• Optional fields: AWS services, timeline, competition, marketplace eligibility
• Optimized prompts for co-sell engagement requests
• Available in Solution Brief Generator

Documentation

• Comprehensive documentation for UI/UX improvements in UI_UX_IMPROVEMENTS_2025.md
• Cross-references in existing documentation files pointing to new UI guide

Fixed

• Settings Pages: Fixed fromSlug errors when settings are empty on initial load
• Added null/empty validation before calling EntityEnum::fromSlug() in 7 settings files
• Prevents "fromSlug called with invalid slug" errors
• Co-Sell Dashboard: Fixed vertical alignment issue in overview card (changed items-center to items-start)

Changed

• Co-Sell Dashboard (~/dashboard/user/content-manager/cosell):
• Redesigned with clean card-style layout matching team/affiliates pages
• Removed duplicate heading
• Replaced Bootstrap grid with Tailwind flex layouts
• Implemented consistent x-card and x-button components

• Improved responsive design and dark mode support

• API Testing Dashboard (~/dashboard/admin/api-testing):

• Complete redesign with modern card-based interface
• Replaced form-step component with clean overview card
• Updated status badges with Tailwind classes and dark mode support

• Improved test result displays with better typography

• Agents Dashboard (~/dashboard/user/content-manager/agents):

• Redesigned with component-based architecture
• Replaced raw Tailwind utility classes with theme components
• Implemented x-table component for executions list
• Added consistent stat cards and icon badges
• Improved empty state with better messaging

Technical Details

• All dashboards now extend panel.layout.app for consistency
• HSL color variables used throughout for better theming
• Responsive breakpoints: lg:w-[48%] for two-column, lg:w-[32%] for three-column layouts
• Icon sections with bg-accent/[7%] backgrounds matching team page style

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[Beta] - 2025-11-11

Added

Cloud Connectors

• ✨ AWS Marketplace Integration - Full support for connecting AWS Marketplace accounts
• 🔐 CloudFormation Deployment - One-click IAM role deployment with security best practices
• 📧 Email IAM Administrator - Delegate deployment to security teams with professional email instructions
• ✅ Role Validation - Real-time validation of IAM role permissions and trust relationships
• 🔒 External ID Security - Automatic External ID generation for confused deputy protection

Marketplace Listings

• 🤖 AI-Powered Listing Generation - Generate marketplace listings with AI assistance
• 📝 Listing Wizard - Step-by-step wizard for creating optimized marketplace listings
• 📊 Analytics Dashboard - Track listing performance and conversions
• 🎨 Template Library - Pre-built templates for common use cases

User Experience

• 🎯 Multi-step Wizards - Intuitive wizard flows for complex operations
• 💬 Toast Notifications - Real-time feedback for user actions
• 📱 Responsive Design - Mobile-friendly interface
• 🌓 Dark Mode - Dark theme support (coming soon)

Security

• 🔐 SOC 2 Type II Certification - Enterprise-grade security compliance
• 🛡️ IAM Best Practices - Follows AWS Well-Architected Framework
• 📜 Audit Logs - Complete audit trail of all actions
• 🔄 Automatic Session Management - Secure session handling with 24-hour expiry

Documentation

• 📚 Comprehensive Docs - Complete documentation at docs.vell.ai
• 🚀 Getting Started Guide - Quick start guide for new users
• 🔧 AWS Setup Guide - Detailed CloudFormation deployment instructions
• ❓ FAQ - Frequently asked questions and answers
• 🐛 Troubleshooting - Common issues and solutions

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Roadmap

Items below are on our product roadmap. Priorities may shift based on customer feedback.

Multi-Cloud Expansion

• Azure Marketplace Support - Connect Azure marketplace accounts
• GCP Marketplace Support - Connect Google Cloud marketplace accounts

Platform Capabilities

• Mobile App - iOS and Android apps
• Multi-region Support - Deploy in your preferred AWS region
• SSO Integration - SAML/OAuth single sign-on

Recently Shipped (formerly on roadmap)

• ~~Public API Access~~ - Shipped — Partner API v1 with 40+ endpoints
• ~~Webhook Events~~ - Shipped — Real-time event notifications with delivery tracking
• ~~Advanced Analytics~~ - Shipped — SEO Intelligence, LinkedIn Ad Intelligence, pipeline analytics
• ~~A/B Testing~~ - Shipped — Campaign A/B testing with variant tracking
• ~~Custom Reports~~ - Shipped — Reports workflow with export capabilities
• ~~AI Optimization~~ - Shipped — AgentCore with capability guardrails and self-healing
• ~~Revenue Tracking~~ - Shipped — ROI Calculator, Agreement Analyzer, marketplace metrics

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Previous Releases

Alpha - 2025-10-01

Initial private alpha release for select customers.

• Basic AWS Marketplace integration
• Manual listing creation
• Simple analytics dashboard

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Feedback

We'd love to hear your feedback! Please:

• 📧 Email: feedback@vell.ai
• 💬 Chat: Available in your dashboard
• 🐛 Report bugs: GitHub Issues
• 💡 Request features: feedback@vell.ai

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