Vellocity Partner Capabilities Slide Deck¶

Purpose: Content for partner evaluation presentations Audience: AWS ISV Partners evaluating build vs. buy for GTM automation Last Updated: 2025-11-27

Slide 1: The Partner GTM Challenge¶

AWS ISV partners face a critical question:¶

"How do we scale GTM without scaling headcount?"

Challenge	Impact
Content creation takes 16-24 hours per campaign	Slow time to market
Finding co-sell partners is manual and random	Missed revenue opportunities
AWS Marketplace optimization requires specialist knowledge	Underperforming listings
Tracking content → pipeline is nearly impossible	No ROI visibility

The choice: Build a GTM tech stack or focus on your core product?

Slide 2: Vellocity Platform Overview¶

AI-Powered GTM for AWS Marketplace Partners¶

┌─────────────────────────────────────────────────────────────┐
│                    VELLOCITY PLATFORM                        │
│                                                              │
│  ┌──────────────┐  ┌──────────────┐  ┌──────────────┐       │
│  │   Content    │  │   Co-Sell    │  │  Marketplace │       │
│  │  Generation  │  │   Partner    │  │  Intelligence│       │
│  │    Engine    │  │   Network    │  │    Engine    │       │
│  └──────────────┘  └──────────────┘  └──────────────┘       │
│                                                              │
│  ┌──────────────────────────────────────────────────┐       │
│  │           AWS-Native Infrastructure               │       │
│  │   Bedrock • DynamoDB • Lambda • Step Functions   │       │
│  └──────────────────────────────────────────────────┘       │
└─────────────────────────────────────────────────────────────┘

Built for AWS partners, by AWS partners

Slide 3: API-First Architecture¶

Full programmatic access to GTM capabilities¶

Capability	API Access	What You Can Do
Content Generation	✅ Full	Generate blogs, emails, social, battlecards via API
Workflow Automation	✅ Full	Trigger 15+ GTM workflows programmatically
Co-Sell Discovery	✅ Full	Find matching partners with scoring
Marketplace Intel	✅ Full	Analyze listings, competitors, agreements
Publishing	✅ Full	Auto-publish to LinkedIn, schedule content
Analytics	✅ Full	Track attribution, measure ROI

Your systems + Vellocity API = Automated GTM

Slide 4: Use Case 1 - Automated Product Launch¶

Problem: Product launches consume 16-24 hours of marketing time¶

Build Yourself: - LLM integration: 2-4 weeks - Prompt engineering: 4-8 weeks - Multi-channel coordination: 6-8 weeks - Total: 3-6 months, $200K+

With Vellocity API:

const campaign = await vell.workflows.start({
  template: 'wf_product_launch',
  parameters: { product: 'New Feature X', date: '2025-01-15' }
});
// Returns: blog, 5 LinkedIn posts, 3 emails in minutes

- Time to value: Days - Cost: ~$500/month

ROI: 10x content output, 80% time savings

Slide 5: Use Case 2 - Co-Sell Partner Discovery¶

Problem: Finding the right partners is random and slow¶

Build Yourself: - Partner database: $50K+ to build/buy - Matching algorithm: 8-12 weeks ML development - AWS CleanRooms: 4-6 weeks setup - Total: 6-12 months

With Vellocity API:

const partners = await vell.cosell.discover({
  icp_overlap_min: 0.6,
  product_categories: ['Security'],
  limit: 20
});
// Returns: ranked partners with fit scores

Result: 100+ partners evaluated vs. 5-10 manual

Slide 6: Use Case 3 - Marketplace Optimization¶

Problem: Underperforming listing = invisible to buyers¶

Build Yourself: - Research best practices: Ongoing - Competitor monitoring: Build scraper ($$$) - SEO optimization: Hire specialist - Ongoing cost: $5K-10K/month

With Vellocity API:

const health = await vell.marketplace.getHealth(listingId);
const optimized = await vell.marketplace.generateListing({
  current_listing_id: listingId,
  optimization_goals: ['seo', 'conversion']
});

Result: Listing score 45 → 85, +40% discovery

Slide 7: Use Case 4 - Competitive Intelligence¶

Problem: Competitors change listings, you find out too late¶

Build Yourself: - Monitoring system: 4-8 weeks - Change detection: ML pipeline - Battlecard updates: Manual - Risk: Legal issues with scraping

With Vellocity:

// Webhook on competitor change
app.post('/webhooks/competitive', async (req) => {
  const battlecard = await vell.generate.battlecard({
    competitor_id: req.body.competitor_id
  });
  await notifySales(battlecard);
});

Result: Response time days → hours

Slide 8: Use Case 5 - Agreement Intelligence¶

Problem: 50+ agreements, no visibility into renewals/churn¶

Build Yourself: - AWS Agreement API integration: 2-4 weeks - Contract parsing: 6-8 weeks ML - Alert system: 2-3 weeks - Total: 3-4 months

With Vellocity API:

await vell.marketplace.syncAgreements();
const alerts = await vell.marketplace.getAgreementAlerts({
  types: ['renewal_approaching', 'churn_risk']
});

Result: Zero missed renewals, predictable revenue

Slide 9: Build vs. Buy Comparison¶

The real cost of building yourself¶

Component	Build Cost	Build Time	Vellocity
LLM Integration	$5-15K/mo	2-4 weeks	Included
Prompt Engineering	$50-100K	8-12 weeks	Pre-optimized
AWS Marketplace APIs	$30-50K	4-8 weeks	Included
Co-Sell Network	$100K+	6-12 months	500+ partners
Multi-channel Publish	$20-40K	4-6 weeks	Included
Analytics/Attribution	$30-50K	6-8 weeks	Included
TOTAL	$250-400K	6-12 months	Credit-based

Ongoing maintenance: 1-2 FTE vs. self-service

Slide 10: AWS-Native Architecture¶

Built on AWS services you already trust¶

Layer	AWS Service	Benefit
AI/ML	Amazon Bedrock	Claude 3, Stable Diffusion, Guardrails
Data	DynamoDB, S3	Serverless, scalable
Compute	Lambda, Step Functions	Pay-per-use, no servers
Security	IAM, Secrets Manager	Enterprise-grade
Marketplace	Catalog, Agreement, Metering APIs	Native integration

FTR-ready for AI Agents and Tools category

Slide 11: Integration Patterns¶

Start simple, scale as needed¶

Pattern	Effort	Example
Webhook	1 day	Receive competitive alerts
API Polling	2-3 days	Sync agreement data
Workflow Trigger	1 week	Launch GTM on release
Full Automation	2-4 weeks	End-to-end pipeline

Your CI/CD → Vellocity API → Content → Publish → Analytics
     ↑                                              │
     └──────────────────────────────────────────────┘
                    Attribution Loop

Slide 12: ROI by Partner Type¶

Typical annual value delivered¶

Partner Stage	Primary Value	Estimated ROI
Early-stage ISV	FTE replacement, speed	$50-100K/year
Growth ISV	Scale + quality, co-sell	$150-300K/year
Enterprise ISV	Network effects, attribution	$500K+/year

Payback period: Typically 30-60 days

Slide 13: Getting Started¶

Four steps to GTM automation¶

┌─────────────────────────────────────────────────────────────┐
│  1. SIGN UP        │  2. TEST           │  3. INTEGRATE     │
│  Get API key       │  Try sandbox       │  Connect systems  │
│  (5 minutes)       │  (1 hour)          │  (1-2 weeks)      │
└─────────────────────────────────────────────────────────────┘
                              ↓
┌─────────────────────────────────────────────────────────────┐
│  4. SCALE                                                    │
│  Add workflows as needs grow                                 │
│  Expand to co-sell, analytics, full automation              │
└─────────────────────────────────────────────────────────────┘

Slide 14: What's Exposed vs. Internal¶

Transparent about what you get¶

Category	Exposed via API	Platform-Managed
Content	All generation, all formats	Brand voice engine, guardrails
Workflows	All 15+ templates, custom	Orchestration, state management
Intelligence	Competitive, agreements, ICP	Vector stores, embeddings
Co-Sell	Discovery, campaigns	Matching algorithm, network
Marketplace	Listings, health, agreements	API auth, cross-account

Full power via API, complexity abstracted

Slide 15: Security & Compliance¶

Enterprise-ready from day one¶

Requirement	Implementation
Data Isolation	Multi-tenant with team boundaries
Encryption	In-transit (TLS), at-rest (AWS KMS)
Auth	API keys, OAuth 2.0 support
Audit	Full API call logging
Compliance	SOC 2 path, AWS SaaS Policy compliant
Data Residency	US-EAST-1 (expandable)

Slide 16: Pricing Model¶

Pay for what you use¶

Component	Model
API Calls	Credit-based per capability
Workflows	Credits based on complexity
Storage	Included in credits
Support	Tiered by plan

Sample costs: - Blog post generation: 10 credits (~$1) - Full product launch campaign: 80 credits (~$8) - Partner discovery: 20 credits (~$2)

No platform fees, no seat licenses

Slide 17: Next Steps¶

Let's explore your use case¶

Discovery Call - Understand your GTM challenges
API Sandbox - Hands-on testing
Integration Planning - Map to your systems
Pilot Program - Start with one workflow
Scale - Expand based on results

Contact: - Partners: partners@vell.io - Technical: api-support@vell.io - Demo: calendly.com/vell-demo

Appendix A: API Endpoint Summary¶

Category	Endpoints	Auth
`/api/v1/generate/*`	7 endpoints	API Key
`/api/v1/workflows/*`	5 endpoints	API Key
`/api/v1/marketplace/*`	6 endpoints	API Key
`/api/v1/cosell/*`	4 endpoints	API Key
`/api/v1/publish/*`	4 endpoints	API Key + OAuth
`/api/v1/analytics/*`	4 endpoints	API Key
`wss://` WebSocket	2 endpoints	API Key

Full documentation: docs.vell.io/api

Appendix B: Technical Requirements¶

Requirement	Specification
Protocol	HTTPS, WSS
Auth	Bearer token (API key)
Rate Limits	60-1000 req/min by tier
Response Format	JSON
SDKs	Python, Node.js, PHP
Webhooks	HTTPS endpoint required

Appendix C: Sample Integration Code¶

Python¶

from vell import VellClient

client = VellClient(api_key="vk_...")
content = client.generate.text(
    content_type="blog_post",
    topic="AWS Marketplace optimization"
)

Node.js¶

const Vell = require('@vell/sdk');
const client = new Vell({ apiKey: 'vk_...' });

const content = await client.generate.text({
  contentType: 'blog_post',
  topic: 'AWS Marketplace optimization'
});

cURL¶

curl -X POST https://api.vell.io/v1/generate/text \
  -H "Authorization: Bearer vk_..." \
  -H "Content-Type: application/json" \
  -d '{"content_type":"blog_post","topic":"AWS Marketplace"}'

Slide deck content for partner presentations Last updated: 2025-11-27