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URL Tracking Codes Administration

Manage and monitor all user-generated URL tracking codes across the platform.

Overview

The admin URL Tracking Codes dashboard provides platform-wide visibility into:

  • All tracking codes created by users
  • Aggregate click statistics
  • Campaign performance across users
  • Source and medium distribution

Accessing the Admin Dashboard

Navigate to Admin → URL Tracking Codes in the admin panel.

Admin Access Required

This feature is only available to users with administrator privileges.

Dashboard Statistics

The top of the page displays aggregate metrics:

Stat Description
Total Codes All tracking codes across all users
Active Currently active tracking codes
Total Clicks Combined clicks across all codes
Users Unique users who created codes
Campaigns Unique campaign identifiers
AWS URLs Codes targeting AWS Marketplace

Top Performers

Two summary panels show performance leaders:

Top Sources by Clicks

Shows which traffic sources generate the most engagement:

LinkedIn     1,234 clicks
Email          892 clicks
Blog           567 clicks
Partner        345 clicks
Direct         123 clicks

Top Campaigns by Clicks

Shows which campaigns perform best:

product-launch-q1-2025    2,345 clicks
reinvent-2025             1,567 clicks
partner-cosell-q1-2025      890 clicks
webinar-security-q1-2025    456 clicks
newsletter-q1-2025          234 clicks

Search and Filters

Search across:

  • Tracking code names
  • Campaign identifiers
  • Source/medium values
  • Base URLs
  • User names and emails

Filter Options

Filter Options
Campaign All unique campaigns
Source All unique sources
Status Active, Inactive, All

Click Clear to reset all filters.

Tracking Codes Table

The main table displays all tracking codes with:

Column Description
Checkbox Select for bulk actions
User Creator's name and email
Name/Campaign Code name and base URL
Source Traffic source
Medium Channel type
Status Active/Inactive indicator
Clicks Total click count
Created Creation date and time
Actions Copy, Toggle, Delete

Bulk Actions

Select multiple tracking codes using checkboxes, then:

Action Description
Activate Enable selected codes
Deactivate Disable selected codes
Delete Permanently remove selected codes

Delete is Permanent

Deleted tracking codes cannot be recovered. Historical click data will be lost.

Individual Actions

For each tracking code:

Action Icon Description
Copy Copy full URL to clipboard
Toggle Activate/deactivate code
Delete Remove tracking code

Export

Click Export to download all tracking codes (respecting current filters) as a CSV file.

Export Columns

Name,URL,Source,Medium,Campaign,Partner,Content,User,Clicks,Created

Use exports for:

  • Compliance reporting
  • Marketing analysis
  • Partner attribution reports
  • AWS Seller Prime documentation

Monitoring Best Practices

Regular Reviews

  1. Weekly: Check top performers and identify trends
  2. Monthly: Review user adoption and campaign coverage
  3. Quarterly: Analyze source/medium effectiveness

Common Issues to Watch

Issue Indicator Action
Low adoption Few users creating codes Send training/reminders
Inactive codes High inactive ratio Contact users to reactivate
No clicks Codes with zero clicks Verify URLs are being used
Duplicate campaigns Similar campaign names Standardize naming conventions

AWS Seller Prime Compliance

Ensure users are:

  • Creating codes for all marketplace links
  • Using consistent UTM naming
  • Tracking both organic and marketing traffic

User Support

Common User Questions

Q: Why isn't my code tracking clicks?

A: Check that:

  1. The full URL (with UTM params) is being used
  2. The code status is "Active"
  3. Analytics have had time to populate (24-48 hours)

Q: Can I edit a tracking code?

A: No, create a new code with updated parameters instead.

Q: What happens when I delete a code?

A: The code is permanently removed and click history is lost. The URL will still work but won't be tracked.

API Access

Tracking code data is available via API for integration:

# List all tracking codes
GET /api/admin/tracking-codes

# Get statistics
GET /api/admin/tracking-codes/stats

# Export as CSV
GET /api/admin/tracking-codes/export

API Coming Soon

Admin API endpoints are planned for a future release.