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Homepage Messaging Audit — March 2026

Date: 2026-03-01 Scope: All database content populating vell.ai homepage (11 tables, 3 curtains, 6 migration layers) Purpose: Evaluate current messaging against Vellocity's unique strengths, identify gaps in revenue/outcome framing, and recommend copy improvements that foreground domain expertise, revenue impact, and differentiated capabilities.

Executive Summary

The current homepage messaging has evolved through 6 migration cycles from generic AI tool copy ("Ultimate AI Generator") to GTM-positioned language ("Win in the Market"). This is a significant improvement. However, the messaging still under-leverages four high-value differentiators that competitors cannot replicate:

  1. A/B Testing for Marketplace Listings — No competitor offers this
  2. Co-Sell Partner Matching — AI-powered ICP scoring is unique in-market
  3. No-Code GTM Agents — Multi-step workflow orchestration beyond "helper AI"
  4. AI-Enabled Funding Assistance — PoC, MDF, and sandbox credit applications

The current copy also buries the founder's domain expertise (8+ years inside AWS Marketplace TBD) and leads with capabilities when it should lead with revenue outcomes. Buyers don't buy features — they buy the revenue, time, and competitive advantages those features produce.

Table of Contents

  1. Current State: Section-by-Section Audit
  2. Gap Analysis: What's Missing
  3. Recommendations: Section-by-Section Rewrites
  4. Revenue-Outcome Messaging Framework
  5. Curtain Recommendations
  6. Implementation Priority Matrix

1. Current State: Section-by-Section Audit

Field Current Value Assessment
hero_subtitle "AWS Partner GTM Platform" OK — Clear category label
hero_title "Win in the" Weak — Aspirational but vague. "Win" what exactly? Doesn't speak to revenue.
hero_title_text_rotator "Market,Cloud,Partnership,Pipeline" Mixed — "Pipeline" is the strongest word here; "Cloud" and "Partnership" are filler
hero_description "Deploy AI agents that automate your GTM campaigns—from content creation to co-sell execution." Capability-first, not outcome-first. Describes what the tool does, not what the buyer gets.
hero_button "Get Started" Generic — Every SaaS says this. Missing urgency and specificity.

Verdict: The hero says what Vellocity does but not what happens to the buyer's business when they use it. A partner reading this cannot answer: "How much revenue will this help me generate?" or "How much time will I save?"

Field Current Value Assessment
header_title "New: Agreement Intelligence" Feature announcement — fine for a banner, but a missed opportunity to hook with a revenue outcome
header_text "Parse AWS Marketplace contracts and track renewals automatically." Describes the feature, not the outcome (preventing churn = protecting revenue)

Verdict: This is a feature spotlight, not a value hook. Pre-header banners are high-visibility real estate.

1.3 Features Section (frontend_future + frontend_sections_statuses_titles)

Feature Current Title Current Description Assessment
1 GTM Campaign Automation "Launch product campaigns, co-sell sequences, and demand gen in minutes instead of days." Good — Has time-savings claim. Missing revenue context.
2 Co-Sell Partner Discovery "AI-powered partner matching based on ICP overlap, product fit, and market alignment." Capability-only. No outcome. What does finding the right partner produce? Revenue.
3 Pipeline Intelligence "Track content attribution to deals and measure campaign ROI in real-time." Good — Outcome-adjacent. Could be sharper.
4 AWS Native "Built on Bedrock, CleanRooms, and Marketplace APIs for enterprise-grade reliability." Trust signal, not value prop. Fine as a supporting point, not a top-6 feature.
5 Brand Voice Consistency "Every piece of content aligns with your messaging, tone, and strategic priorities." Hygiene feature, not differentiator. Every AI tool claims this now.
6 Agreement Intelligence "Parse contracts, track renewals, and prevent churn with automated alerts." Good but passive. "Prevent churn" = "protect revenue" — say the revenue part.

Critical gaps in features section: - No mention of A/B Testing — This is a genuine differentiator. Zero competitors offer listing A/B testing. - No mention of Funding Assistance — AI-generated PoC/MDF/Sandbox applications are unique and directly tied to money. - No mention of No-Code GTM Agents — The agentic multi-step workflow orchestration is the product's deepest moat. - "AWS Native" and "Brand Voice" occupy slots that should be held by revenue-driving differentiators.

1.4 Content Boxes (frontend_content_boxes)

Box Current Assessment
1 "Market & Convert" — "Generate marketplace-ready campaigns using your docs, data, and brand voice." Input-focused. "Using your docs" describes the input, not the output.
2 "Agentic GTM Journeys" — "AI agents that execute multi-step campaigns—from content to publishing to attribution." Better — mentions attribution. "Agentic GTM Journeys" is jargon that buyers won't connect to revenue.
3 "Pipeline-Driven Messaging" — "Track content attribution to deals. Know what's working. Double down on winners." Strongest box. Direct, outcome-oriented, action-implied.

1.5 Generators Section (frontend_generators)

Generator Current Title Assessment
1 AI Campaign Writer — "GTM Content at Scale" OK — but "at Scale" is vague. What scale? 4x? 10x? Quantify.
2 GTM Templates — "Launch-Ready Campaign Templates" Decent. Could add time savings ("launch in hours, not weeks" is buried in body copy).
3 Partner Intelligence — "Co-Sell Partner Discovery" Capability-named. Should lead with: "Find Partners That Drive Revenue"
4 Rich Media Studio — "Campaign Media That Converts" Good — "Converts" is outcome language.
6 Auto-Publish Campaigns — "Campaign Distribution at Scale" Generic. Every social scheduler says this.

Missing generators: - No generator for A/B Testing — this is a product feature with no homepage representation - No generator for Funding Assistance — AI-powered AWS funding applications have zero homepage presence - No generator for Listing Optimization/Compliance — significant product area, hidden from homepage

1.6 How It Works (howitworks)

Step Current Assessment
1 "Define your campaign goals" Generic workflow step.
2 "AI generates your campaign" Passive. AI is the subject, not the buyer.
3 "Review, customize, launch" Standard SaaS flow.

Verdict: This section reads like every AI content tool. Nothing in these 3 steps signals domain expertise, AWS-specific knowledge, or revenue outcomes. A partner can't distinguish this from Jasper, Copy.ai, or any general AI tool.

1.7 Who Is For (frontend_who_is_for)

Current Personas Assessment
Sales Engineers, Marketplace Leaders, Founder-Operators, Partner Managers, Alliance Leaders, GTM Consultants, Product Marketers Reasonable list but too many (7). The strongest personas are Alliance Leaders, Founder-Operators, and Partner Managers — the people who own pipeline. "Product Marketers" and "GTM Consultants" dilute the message.

1.8 Pricing Section (plans)

Tier Current Name Current Description Assessment
1 GTM Starter "Campaign foundations for your first AWS Marketplace GTM motion. AI-powered content generation, listing SEO, and co-sell templates." Feature list in a tagline. Should describe the buyer's outcome, not the tool's contents.
2 GTM Accelerate "Full GTM campaign studio for partners ready to scale. Auto-publish across channels, competitive intelligence, and content attribution tracking." Same issue — listing features, not results.
3 GTM Command "Enterprise GTM automation for partners at scale. Partner discovery, AWS CleanRooms, agreement intelligence, and dedicated success support." Feature shopping list. "At scale" is meaningless without context.
Field Current Assessment
footer_header "Ready to Win in the Market?" Vague. Echoes hero without adding.
footer_text "Stop spending weeks on campaigns. Start launching in minutes." Good — Has a before/after contrast. Could be stronger with dollar amounts.
footer_button_text "Get Started Free" Commodity CTA.

1.10 FAQ (faq)

The FAQ is the strongest section on the homepage. It includes specific metrics (97%, 4x, 40%, 27%, 21%), competitive positioning, and outcome-focused answers. The FAQs do a better job selling the product than the hero, features, or curtains. This is a problem — the messaging clarity in the FAQ should be upstream in the hero and features.

2. Gap Analysis: What's Missing

2.1 Founder Domain Expertise — Completely Absent from Homepage

The founder has 8+ years of AWS Marketplace technical business development experience inside AWS itself. This is mentioned in PRICING_PAGE_COPY_GTM_POSITIONING.md ("built by an ex-AWS Marketplace practitioner who knows what actually works") and in FAQ #11 ("former AWS Marketplace professionals"), but nowhere on the homepage above the fold.

Why this matters: Every competitor in this space was built by engineers or product people. Vellocity was built by someone who lived inside the AWS partner ecosystem for nearly a decade and knows firsthand what separates partners who generate pipeline from those who just get listed. This is a trust signal that no amount of feature marketing can replicate.

Current homepage references to expertise: Zero in hero, zero in features, zero in curtains, one buried mention in FAQ #11.

2.2 Revenue and Dollar-Value Messaging — Almost Entirely Missing

The homepage tells buyers they'll save time. It never tells them what that time savings translates to in revenue. Partners don't buy GTM tools — they buy pipeline. The closest the homepage gets is "Pipeline-Driven Messaging" in content box #3 and scattered references to "pipeline" in the rotator.

What's missing: - No dollar estimates for campaign ROI - No reference to AWS funding dollars accessible through the platform - No connection between time savings and revenue capacity (e.g., "4x campaigns = 4x pipeline coverage") - No mention of specific AWS programs that drive revenue (ISV Accelerate, CPPO, MDF, PoC funding)

2.3 Four Key Differentiators — Under-Represented or Absent

Differentiator Homepage Presence Actual Product Depth Gap
A/B Testing None Full framework: variants, rotation scheduling, statistical significance, auto-complete Critical gap — unique capability with zero visibility
Co-Sell Matching Featured in 1 of 6 features, 1 generator Deep: ICP scoring, complementarity analysis, warm intro paths, CleanRooms Under-represented — described as feature, not outcome
No-Code GTM Agents Mentioned in hero ("Deploy AI agents") 35+ agent capabilities, 10+ workflow templates, multi-step orchestration Severely under-represented — mentioned generically without showing depth
Funding Assistance None PoC, MDF, Migration Acceleration, Sandbox Credits with quality scoring Critical gap — directly tied to money, zero homepage presence

2.4 Curtain Content — Decent but Capability-Framed

The curtains evolved from tool names ("Video Demo Builder") to outcome names ("Buyer-Ready Demos"). Good progress. But they still describe what the tool does rather than what revenue outcome the buyer achieves. And they only cover 3 of Vellocity's many capabilities.

3. Recommendations: Section-by-Section Rewrites

3.1 Hero Section — Lead With Revenue Outcome

Current: 

Subtitle: AWS Partner GTM Platform
Title: Win in the [Market,Cloud,Partnership,Pipeline]
Description: Deploy AI agents that automate your GTM campaigns—from content creation to co-sell execution.
Button: Get Started

Recommended: 

Subtitle: Built by an Ex-AWS Marketplace Leader
Title: Turn Your Listing Into [Revenue,Pipeline,Partnerships,Demand]
Description: AI agents that launch campaigns in minutes, match you with co-sell partners, and track what actually drives deals. Built on 8+ years inside the AWS Partner ecosystem.
Button: Start Generating Pipeline

Why: - "Built by an Ex-AWS Marketplace Leader" immediately establishes domain credibility — no competitor can claim this - "Turn Your Listing Into Revenue" bridges the Build-to-Market gap and speaks to what buyers actually want - The rotator words are all revenue-adjacent outcomes, not abstract concepts - "Built on 8+ years inside the AWS Partner ecosystem" is a trust signal that differentiates from Tackle/Feenix/Suger engineering teams - "Start Generating Pipeline" is a specific, outcome-driven CTA

Alternative Rotator Options: - Revenue,Pipeline,Partnerships,Demand (revenue-first) - $100K Deals,$1M Pipeline,10x Velocity,Co-Sell Wins (bold/specific — use if you have proof points)

3.2 Pre-Header Banner — Lead With Money

Current: 

Title: New: Agreement Intelligence
Text: Parse AWS Marketplace contracts and track renewals automatically.

Recommended Option A (Funding-focused): 

Title: Unlock AWS Funding
Text: AI-generated PoC, MDF, and Sandbox Credit applications — stop leaving money on the table.

Recommended Option B (A/B Testing-focused): 

Title: New: Listing A/B Testing
Text: Test titles, descriptions, and CTAs with statistical significance — know what converts before you commit.

Why: Both options surface hidden differentiators. The funding angle is the stronger hook because it's directly about money. No competitor has either capability.

3.3 Features Section — Replace Hygiene Features With Differentiators

Recommended 6 features (reordered by revenue impact):

# New Title New Description Replaces
1 AI GTM Agents "No-code agents that run multi-step campaigns end-to-end — content, publishing, co-sell outreach, and attribution — while you focus on closing." GTM Campaign Automation
2 Co-Sell Revenue Matching "AI scores partners by ICP overlap and product fit. Find co-sell partners that generate pipeline in weeks, not months. First partnerships in 4 weeks vs. the industry average of 6 months." Co-Sell Partner Discovery
3 Listing A/B Testing "The only platform that lets you test listing variants with real traffic data. Rotate titles, descriptions, and CTAs on a schedule and auto-select winners by statistical significance." (NEW — replaces AWS Native)
4 AWS Funding Assistance "AI-generated applications for PoC funding, MDF, Migration Acceleration, and Sandbox Credits. Quality-scored before submission so you don't waste cycles on weak applications." (NEW — replaces Brand Voice)
5 Pipeline Attribution "See which campaigns, content, and partners drive actual deals. 27% faster sales cycles and 21% higher win rates when you know what's working." Pipeline Intelligence
6 Agreement Intelligence "Auto-parse contracts. Flag renewals 90 days out. Protect revenue with churn alerts before it's too late." Agreement Intelligence

Rationale: "AWS Native" and "Brand Voice Consistency" are table-stakes features — they belong in FAQ or a features page, not the homepage top-6. A/B Testing and Funding Assistance are genuine differentiators that tie directly to revenue and have zero competitor overlap.

3.4 Content Boxes — Frame Around Revenue Outcomes

Recommended rewrites:

Box New Title New Description
1 From Docs to Demand "Upload your product docs. Get launch-ready campaigns, partner briefs, and social sequences — all in your brand voice, all in minutes."
2 Agents That Execute "No-code AI agents run 35+ GTM motions: partner outreach, competitive intel, listing optimization, funding applications. You review, they execute."
3 Revenue, Not Vanity Metrics "Track content to pipeline. Know which campaigns influenced which deals. Stop measuring impressions — start measuring revenue."

3.5 Generators Section — Add Missing Capabilities

Recommended additions (new generators):

New Generator: Listing A/B Testing 

menu_title: Listing Lab
subtitle_one: Test what converts
subtitle_two: Data-driven optimization
title: A/B Test Your Way to Revenue
text: Stop guessing which listing copy converts. Vellocity's A/B testing framework lets you
run controlled experiments on titles, descriptions, and CTAs with real marketplace traffic.

Set rotation schedules (hourly, daily, weekly), define minimum sample sizes, and let
statistical significance — not gut feel — pick the winner. The only platform in the AWS
Partner ecosystem with native listing experimentation.

Features:
• Multi-variant testing with traffic allocation
• Automatic rotation scheduling
• Statistical significance calculation
• Auto-complete when confidence thresholds are met

New Generator: Funding Accelerator 

menu_title: Funding Accelerator
subtitle_one: AI-powered applications
subtitle_two: PoC, MDF, Sandbox Credits
title: Stop Leaving AWS Money on the Table
text: AWS offers millions in partner funding through PoC grants, Marketing Development Funds,
Migration Acceleration credits, and Sandbox programs. Most partners either don't apply or
submit weak applications that get rejected.

Vellocity's Funding Accelerator:
• AI-generates complete funding applications grounded in your product data
• Quality-scores applications before submission (dry-run evaluation)
• Tracks approval outcomes to improve future applications
• Covers PoC, MDF, Migration Acceleration, and Sandbox Credits

Partners who use funding strategically unlock $10K-$500K+ in AWS investment per application.

Recommended update to Partner Intelligence generator: 

title: Find Partners That Actually Close Deals
text: (replace current text)
Most co-sell partnerships produce zero pipeline. Wrong ICP, wrong product fit, wrong timing.

Vellocity's Partner Intelligence eliminates dead-end partnerships:
• Score partners by ICP overlap, product complementarity, and market alignment
• Map warm intro paths via LinkedIn graph analysis
• Generate co-branded campaign plans automatically
• Secure account overlap analysis via AWS CleanRooms

Result: First co-sell partnerships in 4 weeks. Industry average: 6 months.
Average co-sell deal size: 2-3x direct deals.

3.6 How It Works — Reframe Around Expertise and Outcomes

Recommended rewrite:

Step New Title New Description
1 Connect and Configure "Link your AWS account, upload product docs, and set your brand voice. Vellocity's AI — trained on 100+ successful AWS Partner GTM patterns — immediately understands your market position."
2 Agents Build Your GTM "Select from 10+ proven workflow templates or describe what you need. AI agents generate complete campaign packages: blog content, social posts, partner briefs, funding applications, and competitive intel."
3 Launch, Test, Attribute "Publish across channels, A/B test your listing, and track every piece of content to pipeline. Know exactly which campaigns produce revenue — and double down."

Why: Step 1 now references the domain expertise ("100+ GTM patterns"). Step 2 positions agents as the doers, not abstract AI. Step 3 adds A/B testing and attribution — revenue-measurement language.

3.7 Who Is For — Narrow to Revenue Owners

Recommended (5, not 7):

# Persona Why
1 Alliance & Partner Leaders Own co-sell revenue
2 Founder-Operators Own everything, need leverage
3 Marketplace Leaders Own listing performance
4 Partner Marketing Leads Own campaign output
5 AWS ISV Accelerate Members Direct AWS program alignment

Drop: Sales Engineers (not GTM buyers), GTM Consultants (too niche). Add: AWS ISV Accelerate Members (signals program awareness and creates AWS alignment).

3.8 Pricing Descriptions — Lead With Outcomes

Recommended rewrites:

Tier Current Description Recommended
GTM Starter "Campaign foundations for your first AWS Marketplace GTM motion. AI-powered content generation, listing SEO, and co-sell templates." "Launch your first GTM campaigns and start generating pipeline from your AWS Marketplace listing. Most partners go from zero campaigns to 4/month within 30 days."
GTM Accelerate "Full GTM campaign studio for partners ready to scale. Auto-publish across channels, competitive intelligence, and content attribution tracking." "Scale from 4 campaigns to 8+ per month with auto-publishing, competitive battlecards, and content-to-pipeline attribution. Know exactly which campaigns generate revenue."
GTM Command "Enterprise GTM automation for partners at scale. Partner discovery, AWS CleanRooms, agreement intelligence, and dedicated success support." "Full GTM operating system: AI partner matching, A/B listing testing, funding applications, agreement intelligence, and a dedicated success manager. For partners targeting $1M+ in marketplace revenue."

Current: 

Header: Ready to Win in the Market?
Text: Stop spending weeks on campaigns. Start launching in minutes.
Button: Get Started Free

Recommended: 

Header: Your First Campaign Is 20 Minutes Away
Text: Partners launch their first GTM campaign within 20 minutes of signing up. No sales call required. Built by someone who spent 8 years inside AWS making partners successful.
Button: Launch Your First Campaign

4. Revenue-Outcome Messaging Framework

For every capability, the homepage should answer three questions:

Question A/B Testing Co-Sell Matching GTM Agents Funding Assistance
What is it? Test listing variants with real traffic AI-scored partner matching by ICP overlap Multi-step workflow automation AI-generated funding applications
What outcome does it produce? Higher conversion rates on your listing Co-sell partnerships that generate pipeline 4-8 campaigns/month instead of 1-2 $10K-$500K in AWS funding per application
How fast? Results in days, not months of guessing First partnership in 4 weeks (vs. 6 months) Campaigns in minutes (vs. 16-24 hours) Application generated in minutes (vs. 2-3 hours)

Proof Points to Embed in Homepage Copy

Metric Source Where to Use
97% time savings on campaigns Messaging framework Hero, Features, How It Works
4x campaign velocity (1-2 → 4-8/month) Messaging framework Features, Content Boxes, Curtains
6 months → 4 weeks for first co-sell Messaging framework Features, Generators
27% faster sales cycles Messaging framework Features, FAQ (already there)
21% higher win rates Messaging framework Features, Content Boxes
40% listing engagement improvement FAQ, Curtains Features, Curtains
Listing health score 45 → 85+ FAQ Features, Curtains
20-minute time to first campaign FAQ Footer CTA, How It Works
2-3x deal size for co-sell vs. direct Industry benchmark Features, Generators
$10K-$500K per funding application AWS program benchmarks Features, Generators, Pre-header

Domain Expertise Proof Points

Proof Point Where to Use
8+ years inside AWS Marketplace TBD Hero subtitle, Footer, About reference
100+ AWS Partner GTM patterns analyzed How It Works step 1, Features description
Ex-AWS Marketplace practitioner Hero, pricing page, consulting section
AWS Certified (SA, ML, AI Practitioner) Trust badges, About section
"Built this because existing tools solve ops, not GTM" Hero description, FAQ

5. Curtain Recommendations

Curtain 1: GTM Launch Assistant — Add Revenue Framing

Current slides: 1. "Launch Campaigns in Minutes" 2. "4x Campaign Velocity" 3. "Brand Voice, Every Time"

Recommended slides: 1. "From 16 Hours to 5 Minutes" — "A product launch campaign that used to consume 2 full workdays now takes 5 minutes. That's not efficiency — that's capacity to run 4x more pipeline-generating campaigns every month." 2. "4x Campaigns = 4x Pipeline Coverage" — "Go from 1-2 campaigns/month to 4-8. Partners report 27% faster sales cycles when they run consistent multi-channel GTM. More campaigns, more pipeline, more revenue." 3. "Built on 100+ Partner GTM Patterns" — "Not generic AI. Every workflow is informed by 100+ successful AWS Partner launches. Compliance, brand voice, and marketplace requirements are handled automatically — by someone who spent 8 years inside AWS making this work."

Why: Slide 3 currently says "Brand Voice, Every Time" — a hygiene feature. Replacing it with the domain expertise story turns the curtain closer into a trust-builder.

Curtain 2: Listing Confidence — Add A/B Testing

Current slides: 1. "Pass AWS Review, First Time" 2. "Listing Health Score: 85+"

Recommended slides: 1. "Pass AWS Review, First Time" — Keep as-is. Strong outcome framing. 2. "Test Before You Commit" — "A/B test your listing title, description, and CTAs with real marketplace traffic. Rotate variants on a schedule, measure with statistical significance, and auto-select winners. The only AWS Partner platform with native listing experimentation." 3. "Listing Health Score: 45 → 85+" — "Partners see an average 40% improvement in listing discoverability. SEO analysis, competitive positioning, and conversion-focused copy — all validated against what actually drives clicks and demo requests."

Why: Adding A/B testing here makes the curtain a three-slide progression: compliance → experimentation → optimization. The before/after score (45 → 85+) is more impactful than just "85+".

Curtain 3: Buyer-Ready Demos — Consider Replacing With Funding

Current slide: 1. "Turn Browsers Into Buyers" — demo video focus

Option A: Keep and Strengthen 1. "Demo Videos That Sell" — "AWS-compliant demo videos boost listing engagement by 40% — created in under 30 minutes, not 3 weeks. Save $3K-$10K per video vs. agency production."

Option B: Replace With Funding Assistance (Recommended) 1. "Unlock AWS Partner Funding" — "AI generates complete PoC, MDF, and Sandbox Credit applications in minutes. Quality-scored before submission. Partners access $10K-$500K+ in AWS investment they were leaving on the table." 2. "From Application to Approval" — "Every application is grounded in your product data and scored against AWS approval criteria. The platform tracks outcomes and improves with every submission."

Why Option B is stronger: Demo videos are a nice-to-have. Funding assistance is directly about money — money that AWS is offering and most partners don't know how to capture. This is the single most revenue-proximate feature that has zero homepage presence today.

6. Implementation Priority Matrix

Tier 1: High Impact, Low Effort (Do First)

Change Table Impact Effort
Rewrite hero title/description/CTA frontend_footer_settings Very High — first thing visitors see Single DB update
Rewrite pre-header to surface Funding or A/B Testing frontend_footer_settings High — second most visible element Single DB update
Replace features #4 and #5 with A/B Testing and Funding frontend_future High — surfaces hidden differentiators 2 row updates
Rewrite footer CTA with specificity frontend_footer_settings Medium — last conversion point Single DB update

Tier 2: High Impact, Medium Effort (Do Next)

Change Table Impact Effort
Rewrite all 3 curtain slide sets frontend_curtains High — immersive experience 3 JSON updates
Add 2 new generators (Listing Lab, Funding Accelerator) frontend_generators High — surfaces capabilities 2 new rows + copy
Rewrite content boxes with revenue framing frontend_content_boxes Medium — supporting content 3 row updates
Rewrite pricing descriptions plans Medium — conversion-critical 3 row updates

Tier 3: Medium Impact, Low Effort (Polish)

Change Table Impact Effort
Rewrite "How It Works" with expertise signals howitworks Medium — trust building 3 row updates
Trim "Who Is For" from 7 to 5 personas frontend_who_is_for Low-Medium — focus sharpening Delete 2, update 1
Update generators section title/description frontend_sections_statuses_titles Low — supporting header 1 update

Summary of Key Messaging Shifts

Dimension Current State Recommended State
Lead with Capabilities ("deploy AI agents") Revenue outcomes ("turn listings into revenue")
Founder expertise Absent from homepage Front and center in hero subtitle
A/B Testing Zero mentions Featured in top-6 features + curtain
Funding Assistance Zero mentions Featured in top-6 features + curtain or generator
Co-Sell Matching Capability-described Revenue-outcome-described ("partnerships in 4 weeks")
GTM Agents Generic ("AI agents") Specific ("35+ GTM motions, multi-step orchestration")
Proof points Buried in FAQ Embedded throughout hero, features, curtains
Differentiator vs. competitors "Market vs. Build" framing "Revenue outcomes + domain expertise only we have"
CTA language Generic ("Get Started") Specific ("Launch Your First Campaign")
Trust mechanism AWS logos, partner references Founder's 8+ years inside AWS + specific metrics

Appendix: Database Tables Audited

Table Row Count Impacted Content Type
frontend_footer_settings 1 Hero, footer, pre-header
frontend_sections_statuses_titles 1 Section headers/descriptions
frontend_future 6 Feature cards
frontend_content_boxes 3 Content highlight boxes
frontend_generators 5 (+ 2 recommended new) Generator feature showcases
frontend_tools 6 Tool descriptions
frontend_who_is_for 7 Target personas
frontend_curtains 3 Curtain slide panels
howitworks 3 Process steps
plans 3 Pricing tier descriptions
faq 11 FAQ Q&A pairs

Audit completed: 2026-03-01 Next step: Prioritize Tier 1 changes and create migration file for homepage messaging updates