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Co-Sell Platform

NEW

The Co-Sell Platform enables AWS ISV partners to discover complementary partners, plan joint GTM campaigns, and execute co-branded content with attribution tracking.

The AWS Gap

AWS cannot build partner-to-partner collaboration due to neutrality concerns. Vellocity fills this gap — enabling secure partner discovery and joint GTM without AWS involvement.

Key Features

Partner Discovery

Find complementary AWS ISV partners for joint GTM campaigns using AI-powered matching.

Scoring Factor Weight Description
ICP Overlap 35% Target customer profile alignment
Product Fit 30% Complementary (not competitive) offerings
Market Alignment 20% Geographic and vertical overlap
Engagement History 15% Past collaboration success

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Joint GTM Planning

Plan and execute coordinated campaigns with AI-generated content calendars.

Campaign Types: - Product launch coordination - Co-branded webinars - Content series collaboration - Event co-sponsorship

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Co-Branded Assets

Generate shared content with dual approval workflows.

Asset Types: - Blog posts (1000-1500 words) - LinkedIn posts (150-250 words) - Email campaigns - Press releases - Sales decks - Case studies

Analytics & Attribution

Track campaign performance and pipeline influence.

  • Content attribution to deals
  • Partner ROI tracking
  • Deal velocity analysis
  • Engagement metrics

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ACE Opportunity Briefs

NEW

Generate structured briefs for AWS Partner Central ACE (APN Customer Engagement) submissions.

ACE Brief Sections:

Section Focus
Opportunity Overview Customer, deal size, timeline, strategic importance
Customer Challenge Pain points, business impact, cost of inaction
Proposed Solution Your solution, AWS services, differentiation
Why AWS Should Engage AWS consumption, strategic value, competitive defense
Requested Support Specific asks, contacts needed, next steps

Required Inputs: - Customer/prospect name - Opportunity name - Your solution/product - Customer industry - Estimated deal value - Customer challenge description

Optional Inputs: - AWS services involved - Customer size and AWS relationship - Timeline and competition - AWS account team contact - Marketplace eligibility

Navigate to Launch Assets > Solution Brief Generator and select the ACE Opportunity Brief template.

How It Works

graph LR
    A[Complete Profile] --> B[Discover Partners]
    B --> C[Send Invitation]
    C --> D[Plan Campaign]
    D --> E[Generate Content]
    E --> F[Approve Assets]
    F --> G[Publish & Track]

1. Complete Partner Profile

Set up your company context for partner matching:

  • ICP Definition — Company size, industry, tech stack
  • Product Categories — What you sell and integrate with
  • Target Markets — Geographies and verticals
  • Co-Sell Preferences — Campaign types, capacity, goals

2. Discover Partners

AI matches you with complementary partners based on:

  • ICP overlap scoring (0-100)
  • Product complementarity analysis
  • Market alignment evaluation
  • Historical engagement patterns

3. Plan Joint Campaign

Use the Co-Sell Wizard to plan campaigns:

  1. Select partner relationship
  2. Choose campaign type (launch, webinar, series)
  3. AI generates content calendar
  4. Review goals and target audience
  5. Approve campaign plan

4. Generate Co-Branded Content

AI creates content that incorporates both partners' brand voices:

  • Joint messaging and positioning
  • Co-branded visuals
  • Dual distribution planning
  • Coordinated timing

5. Approve & Publish

Dual approval workflow ensures both partners sign off:

  • Partner A reviews and approves
  • Partner B reviews and approves
  • Automated publishing on approval
  • Coordinated channel distribution

6. Track Performance

Monitor campaign effectiveness:

  • Engagement metrics by channel
  • Pipeline attribution
  • Partner contribution breakdown
  • ROI calculation

AWS CleanRooms Integration

Securely analyze account overlap without exposing customer data.

Privacy-Preserving

AWS CleanRooms enables secure data collaboration. No raw customer data is ever shared between partners.

Analysis Types:

Type Description
Account Overlap Discover mutual customers
ICP Validation Verify shared customer profiles
Opportunity ID Find co-sell opportunities
Segment Analysis Analyze overlap by segment

Getting Started

Prerequisites

  • Active Vellocity account
  • AWS account connected
  • At least one active partnership (or complete profile to discover)

Quick Start

  1. Navigate to Co-Sell > Settings
  2. Complete your partner profile
  3. Go to Co-Sell > Partner Discovery
  4. Review AI-matched partners
  5. Send collaboration invitation
  6. Once accepted, create first campaign

Support