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ACE Brief Template

Generate structured briefs for AWS Partner Central ACE (AWS Customer Engagement) submissions.

Overview

The ACE Brief Template helps you create compelling, well-structured opportunity briefs for AWS Partner Central. Streamline your co-sell submissions with AI-assisted content generation.

What is ACE?

ACE (AWS Customer Engagement) is AWS's partner opportunity sharing system. When you submit a co-sell opportunity, a well-structured brief increases your chances of getting AWS support and faster deal progression.

Brief Structure

1. Overview Section

Sets the context for the opportunity:

  • Customer name and industry
  • Opportunity summary - One-line description
  • Solution fit - Why your solution matches the need
  • Deal value - Expected contract value

2. Challenge Section

Describes the customer's pain points:

  • Business challenges being addressed
  • Technical requirements
  • Current state and desired outcomes
  • Timeline pressures

3. Solution Section

Details your proposed approach:

  • Product/service offering
  • Implementation approach
  • Differentiators from alternatives
  • Expected outcomes

4. AWS Alignment Section

Demonstrates AWS partnership value:

  • AWS services involved
  • Marketplace listing (if applicable)
  • AWS Partner competencies relevant
  • Joint value proposition

5. Next Steps Section

Clear action plan:

  • Immediate next steps
  • AWS support requested
  • Timeline to close
  • Key milestones

Required Fields

Field Description
Customer Company name
Opportunity Brief opportunity description
Solution Your product/service
Industry Customer industry vertical
Deal Value Expected contract amount
Challenge Primary business challenge

Optional Fields

  • AWS services (specific services involved)
  • Timeline (expected close date)
  • Competition (alternatives being considered)
  • Marketplace eligibility (transact through marketplace)

Getting Started

  1. Navigate to GTM Campaigns → ACE Brief Template
  2. Fill in required fields
  3. Add optional context for richer briefs
  4. Generate your ACE brief
  5. Copy to Partner Central or export

Best Practices

Be Specific

The more detail you provide, the better the generated brief. Include specific challenges and technical requirements.

AWS Alignment

Emphasize how your solution uses or integrates with AWS services. This increases AWS motivation to support the deal.

Marketplace First

If the deal can transact through AWS Marketplace, mention this prominently. Marketplace deals get prioritized attention.

Example Output

## Opportunity Overview
[Customer] is evaluating [solution category] to address
[primary challenge]. This represents a [deal value] opportunity
with expected close in [timeline].

## Customer Challenge
[Detailed challenge description based on your input]

## Proposed Solution
[Your solution approach with differentiators]

## AWS Partnership Value
This opportunity leverages [AWS services] and aligns with
our [competency] designation. The customer prefers
AWS Marketplace procurement.

## Recommended Next Steps
1. [Specific action item]
2. [AWS support request]
3. [Timeline milestone]

Integration with Partner Central

The generated brief is formatted for easy copy-paste into AWS Partner Central's ACE submission form. Key sections map directly to Partner Central fields.