Skip to content

First Call Deck

Generate pre-onboarding first-call presentations with internet enrichment and marketplace intelligence.

Overview

The First Call Deck wizard creates tailored presentations for your first conversations with partners, prospects, or companies new to AWS Marketplace. It uses automated internet research to build context without requiring any prior Knowledge Base or S3 integration.

Scenarios

Partner Co-Sell

For conversations with potential co-sell partners: - Analyzes their AWS Marketplace listings - Maps product complementarity - Identifies ICP overlap opportunities - Suggests joint GTM angles

Buyer / Prospect

For conversations with potential customers: - Focuses on business needs and pain points - Maps your solution to their challenges - Prepares competitive positioning - Includes relevant case study angles

New to Marketplace

For companies exploring AWS Marketplace: - Provides marketplace education context - Highlights listing benefits and revenue potential - Covers onboarding process overview - Includes success metrics from similar companies

Internet Enrichment Pipeline

The wizard automatically gathers intelligence through multiple research channels:

Source What It Extracts
AWS Marketplace Listing details, pricing, reviews, product categories
Company Website Technologies, value propositions, team size, industry
Market Intelligence Competitive landscape, market trends, growth signals
News & Signals Recent announcements, funding, partnerships, launches
AWS Ecosystem Partner tier, competencies, certifications
LinkedIn/Social Company presence, employee insights, engagement

Call Objectives

Select the purpose of your call to tailor the deck:

  • Discovery Call — Understand their needs, challenges, and priorities
  • Value Proposition Pitch — Demonstrate how Vellocity or your solution adds value
  • Qualification Call — Assess fit and readiness for partnership or purchase
  • Onboarding Walkthrough — Guide them through initial setup and quick wins

Wizard Flow

Step 1: Select Scenario

Choose Partner Co-Sell, Buyer/Prospect, or New to Marketplace.

Step 2: Enter Target Information

Provide the company name, website URL, or AWS Marketplace listing URL.

Step 3: Internet Enrichment

The wizard performs automated web research (typically 15-30 seconds) to build a comprehensive profile.

Step 4: Review & Generate

Review the enriched context, select your call objective, and optionally link to an existing brand voice profile. The AI generates a structured first-call deck.

Output

The generated deck includes:

  • Company overview and background
  • Market positioning and competitive context
  • Opportunity analysis specific to the call objective
  • Talking points and suggested questions
  • Next steps and follow-up recommendations

Export options: Markdown, plain text, or clipboard copy.

Getting Started

  1. Navigate to Dashboard → First Call Deck
  2. Select your scenario (Partner, Buyer, or New to Marketplace)
  3. Enter the target company or listing URL
  4. Wait for internet enrichment to complete
  5. Choose your call objective
  6. Generate and review the deck

Best Practices

  • Provide the AWS Marketplace listing URL when available — it gives the richest context for partner calls
  • Link your brand voice to maintain consistent messaging in the deck
  • Review enrichment results before generating — correct any inaccuracies
  • Use the deck as a starting point and customize with your own insights before the call