Marketplace SEO Score¶
Measure and improve your AWS Marketplace listing's search visibility.
Overview¶
The Marketplace SEO Score gives you a single, actionable metric (0-100) that measures how well your listing is optimized for discovery on AWS Marketplace and across search engines. It identifies specific weaknesses and provides recommendations to improve your ranking.
Score Components¶
Your overall SEO Score is a weighted combination of three factors:
Listing Quality¶
How well your listing content is optimized:
- Title optimization — Keywords, length, clarity
- Description completeness — Short and long descriptions
- Feature highlights — Number and quality of highlight bullets
- Media assets — Images, videos, logos
- Category alignment — Correct category and subcategory
Backlink Authority¶
External signals that boost your listing's credibility:
- Referring domains — Unique domains linking to your listing
- Link quality — Authority of linking sites
- Anchor text — Relevance of link text
- Growth trend — Are you gaining or losing links
AI Visibility¶
How AI models reference your product (a growing discovery factor):
- LLM mentions — Frequency of AI model references
- Context accuracy — Whether AI describes your product correctly
- Category presence — Mentioned in relevant solution categories
- Competitive positioning — How you compare to competitors in AI responses
Score Interpretation¶
| Score | Grade | Meaning |
|---|---|---|
| 90-100 | A+ | Excellent — listing is highly optimized |
| 80-89 | A | Strong — minor improvements possible |
| 70-79 | B | Good — several optimization opportunities |
| 60-69 | C | Fair — significant room for improvement |
| Below 60 | D | Needs attention — multiple issues identified |
Weakness Detection¶
The scoring system identifies specific issues:
| Weakness | Impact | Recommended Action |
|---|---|---|
| Missing keywords in title | High | Add target keywords to listing title |
| Short description | Medium | Expand to 150+ characters with keywords |
| Few highlights | Medium | Add 5+ feature highlights |
| No product images | High | Add at least 3 product screenshots |
| Low backlink count | Medium | Create content that earns links |
| AI inaccuracy | Low | Update public content for AI training |
Getting Started¶
- Navigate to Marketplace Metrics > SEO Score
- Select the listing to analyze
- Run the analysis (takes 30-60 seconds)
- Review your score and breakdown
- Follow recommendations to improve
Best Practices¶
Focus on High-Impact Items First
Start with weaknesses marked "High" impact — title optimization and media assets typically yield the biggest improvements.
Check After Changes
Re-run your SEO Score analysis after making listing updates to verify improvements.
Monthly Monitoring
Schedule monthly SEO Score checks to track progress and catch any score declines early.
Plan Availability¶
| Feature | GTM Starter | GTM Accelerate | GTM Command |
|---|---|---|---|
| Basic Listing Analysis | Yes | Yes | Yes |
| Full SEO Score | - | - | Full (25 credits) |
| AI Visibility Analysis | - | - | Full |
| Competitor Comparison | - | - | Full |