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ROI & TCO Calculator

Calculate return on investment and total cost of ownership for your AWS Marketplace GTM workflows.

Overview

The ROI Calculator helps you build a business case for GTM platform investment by quantifying time savings, cost reduction, and revenue impact across your marketplace activities.

Calculator Steps

Step 1: Company & Team

Provide your team context:

  • Team size dedicated to GTM activities
  • Average hourly rate for team members
  • Current role distribution

Step 2: Time Investment

Estimate weekly hours spent on key activities:

Activity Description
Content Creation Writing blog posts, listings, emails
Research & Analysis Market research, competitive analysis
SEO Optimization Keyword research, listing optimization
Social Media Publishing, engagement, scheduling
Reporting Performance tracking, dashboard reviews

Step 3: AWS Marketplace Goals

Define your marketplace targets:

  • Current number of active listings
  • Target listing count
  • Co-sell opportunity pipeline
  • Average deal size and win rate

Step 4: Current Costs

Enter your existing tool spend:

  • Content creation tools
  • SEO platforms
  • Social media management
  • Analytics and reporting tools
  • Other GTM tools

Calculated Outputs

The calculator produces a comprehensive ROI analysis:

Time Savings

- Hours saved per week and per year - Monetary value of time saved (based on team rates) - Per-activity breakdown showing where you save the most

Cost Savings

- Tool consolidation savings (replacing multiple point solutions) - Productivity gains from workflow automation - Net savings after Vellocity subscription cost

Revenue Impact

- Additional revenue from improved win rates - Pipeline growth from increased GTM output - Co-sell revenue projections

Business Case Metrics

- **ROI Percentage** — Total return on Vellocity investment - **Payback Period** — Months to recoup investment - **3-Year TCO** — Total cost of ownership comparison

Capabilities Tracked

The calculator evaluates impact across 16 capabilities in 6 categories:

Category Capabilities
Content Generation AI Writer, Article Wizard, Brand Voice
Research & Intelligence SEO Analysis, Competitor Research, Market Intelligence
SEO Tools Meta Tag Optimization, Content SEO
Social Media Social Publishing, Content Calendar
AWS Marketplace GTM Co-Sell Matching, Listing Optimization, Partner Intelligence
Analytics & Reporting Performance Dashboard, Reports

Saving & Sharing

  • Save calculations for future reference
  • Share via public link with stakeholders
  • Compare scenarios by saving multiple calculations
  • Export results for presentations

Getting Started

  1. Navigate to Dashboard → ROI Calculator
  2. Enter your team information
  3. Estimate your weekly GTM time investment
  4. Set your marketplace goals
  5. Enter current tool costs
  6. Review your ROI analysis

Best Practices

  • Be realistic with time estimates — overinflating inputs produces misleading results
  • Include all current tools in the cost section for accurate consolidation savings
  • Save multiple scenarios to compare different investment levels
  • Share with decision makers using the public link feature