Social Media Publishing

Publish and schedule AI-generated GTM content directly to your social channels.

Overview

Social Media Publishing lets you go from AI-generated content to live campaign without leaving Vellocity. Publish directly to LinkedIn, X (Twitter), Facebook, Instagram, and TikTok with scheduling, recurring posts, and performance tracking.

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Supported Platforms

Platform	Publishing	Scheduling	Analytics
LinkedIn	Full	Full	Full
X (Twitter)	Full	Full	Basic
Facebook	Full	Full	Basic
Instagram	Full	Full	Basic
TikTok	Full	Full	Basic

Key Features

Direct Publishing

Publish AI-generated content directly from any workflow:

• Content Studio outputs (blog posts, articles)
• GTM Agent outputs (campaign content)
• Co-Sell co-branded content (after dual approval)
• Custom content you write in the editor

Scheduling

Plan your content calendar in advance:

• Immediate posting — Publish right now
• Scheduled posts — Set a specific date and time
• Recurring posts — Daily, weekly, or monthly patterns
• Calendar view — Visual content planning
• Auto-publish — Background job runs every 2 minutes

Platform Optimization

Content is automatically formatted for each platform:

Platform	Optimization
LinkedIn	150-250 words, professional tone, hashtags
X (Twitter)	280 characters, concise hooks, threads
Facebook	Conversational tone, link previews
Instagram	Visual-first, caption optimization
TikTok	Short-form, trend-aligned messaging

Content Types

Type	Platforms	Generated From
Text posts	All	Content Studio, GTM Agents
Image posts	All	Media Studio + text
Link shares	LinkedIn, X, Facebook	Blog posts, listings
Carousels	LinkedIn, Instagram	Multi-part content

Integration with GTM Workflows

Social media publishing is integrated throughout Vellocity:

graph LR
    A[Generate Content] --> B[Review & Edit]
    B --> C{Publish or Schedule}
    C --> D[Immediate Post]
    C --> E[Schedule for Later]
    D --> F[Track Performance]
    E --> F

Example: Product Launch Campaign

When you run a Product Launch workflow, the agent generates:

1. Blog post — Publish to your CMS
2. 5 LinkedIn posts — Schedule across the week
3. 3-email sequence — Export to Mailchimp/HubSpot
4. Social snippets — X, Facebook, Instagram versions

You can publish or schedule all social posts directly from the output screen.

Getting Started

Step 1: Connect Accounts

1. Navigate to Settings > Integrations > Social Media
2. Click Connect for each platform
3. Authenticate via OAuth
4. Grant publishing permissions

Step 2: Publish Content

1. Generate content in any AI Workflow
2. Click Publish to Social on the output
3. Select target platforms
4. Choose Post Now or Schedule
5. Confirm and publish

Step 3: Track Performance

Monitor your published content:

• Engagement metrics — Likes, comments, shares
• Reach and impressions — Audience size
• Click-through rates — Link performance
• Pipeline attribution — Content influence on deals (via Analytics)

Best Practices

Stagger Your Posts

Don't post the same content to all platforms simultaneously. Stagger across 2-3 days for maximum reach.

Customize Per Platform

While Vellocity optimizes content automatically, review and tweak for each platform's audience expectations.

Review Before Publishing

Always review AI-generated social content before publishing. Check for accuracy, tone, and brand alignment.

Plan Availability

Feature	GTM Starter	GTM Accelerate	GTM Command
Social Media Publishing	-	Full	Full
Post Scheduling	-	Full	Full
Analytics	-	Basic	Full
LinkedIn Insights	-	-	Full