Skip to content

Claude Design prompt — Kajabi COMMUNITY CHANNEL images for itsrondavis.com

Paste everything below the line into Claude Design (Vellocity Design System selected). Self-contained: brand tokens, abstract style language, full 6-channel manifest. Companion to ITSRONDAVIS_KAJABI_IMAGE_PROMPT.md (the sitewide kit) — same visual system, new slot.

ROLE & GOAL

You are a senior brand designer producing the 6 channel header images for the "AWS Marketplace GTM — From Listed to Bought" Kajabi community on itsrondavis.com — the personal brand of Ron Davis (8 years inside AWS Marketplace, now independent: AWS Marketplace GTM coaching, community, and tools for ISV/SaaS founders). The community has two tiers — GTM Foundry (free) and GTM BOARDROOM ($97/mo) — with 3 channels each. The images must read as ONE family while making each channel identifiable at a glance, and the two tiers must be visually distinguishable: premium advisory, not infoproduct hype.

SLOT SPEC (Kajabi channel image)

  • Canvas: 1280×720 (Kajabi's stated "Recommended size: 1280×720px"). Deliver @2x 2560×1440 PNG.
  • Kajabi renders channel images small and sometimes cropped (channel cards, list thumbnails, occasionally square-ish crops). Therefore:
  • No body text. The channel title renders next to the image in the UI — don't repeat it. At most ONE short mono token (see motif specs) sized to survive 200px-wide rendering.
  • Motif lives in the center-safe zone — keep the focal element inside the central 60% both axes so edge crops never decapitate it.
  • Bolder linework than the sitewide kit: 2–3px strokes (the B-plate 1–1.5px hairlines vanish at thumbnail size).

BRAND SYSTEM (use exactly)

  • Primary purple #330582 · Accent #9333ea · Primary-light #5a1db8
  • Brand gradient: linear-gradient(135deg, #9333ea 0%, #330582 100%)
  • Ink #1d1f25 · Body gray #41454d · Muted #616670 · Hairlines #e5e9f0 · Card bg #f6f8fc · White #ffffff
  • Fonts: JetBrains Mono only (channel images carry no prose; mono tokens only)
  • Radii: 6px on tiles
  • Purple is the ONLY saturated hue. Subtle grain/noise OK.

ABSTRACT VISUAL LANGUAGE — "the discovery graph" (same family as the sitewide kit)

Vocabulary, drawn from what Ron does (making AWS Marketplace listings findable by humans AND AI buying agents): 1. Node-and-edge networks — small circles connected by lines; one node highlighted in accent/gradient = "the listing that gets found." 2. Listing tiles — abstract rounded-rect cards (6px radius, faint gray content bars); one lifted/glowing = chosen. 3. Mono micro-tokens — sparse JetBrains Mono fragments: →, [ found ], ACE ✓, 0 1 2. One per image max, schematic-annotation feel. 4. Selection brackets — thin corner brackets ⌜ ⌟ locking onto a tile or node, like a viewfinder. 5. Flow arrows — left-to-right paths: listed → found → chosen → bought.

Never: stock photos, robots, brains, glowing AI heads, padlocks, rocket ships, clip-art, emoji, fake AWS screenshots, or the AWS logo/smile (trademark — expressed in words only).

TIER CODING (the one new rule)

  • GTM Foundry (free tier) → LIGHT plates: white/#f6f8fc background, ink + muted linework, purple accents.
  • GTM BOARDROOM ($97/mo tier) → DARK plates: ink #1d1f25 background, soft gradient glow, white/accent linework. Side by side in the channel list, the tier split should be instantly legible: light = open room, dark = the boardroom.

CHANNEL MANIFEST — 6 images, 1280×720 each

GTM Foundry (free) — light plates

  • CH1. Start Here & Introductions — motif: a loose cluster of small gray nodes with ONE new gradient node arriving from the left edge, a single edge just connecting it to the cluster. Welcoming density, generous whitespace. Optional token: →.
  • CH2. The GTM Playbook — motif: 4 listing tiles in a 2×2 grid reading as "plays," each with a tiny check/step mark, connected by a thin left-to-right flow path; first tile accented. Optional token: 0 1 2.
  • CH3. Listing & Co-Sell Breakdowns — motif: one listing tile opened/exploded into 3 annotated layers (offset slices) with selection brackets on the top slice. Optional token: ACE ✓.

GTM BOARDROOM ($97/mo) — dark plates

  • CH4. Boardroom Welcome & Member Intros — motif: nodes arranged in a round-table ellipse, all connected to center, two adjacent nodes gradient-highlighted (you + Ron, peer energy). Soft gradient glow behind the table.
  • CH5. Live Teardowns — motif: one listing tile center-stage with a gradient scan beam mid-sweep and selection brackets locked on — the "on the table now" image. Highest-contrast composition of the set. Optional token: [ found ].
  • CH6. Ask Ron Anything (private) — motif: two nodes only — one small (member), one slightly larger gradient node (Ron) — joined by a single bold edge; everything else empty glow. Most minimal of the set. NO padlock for "private"; intimacy is conveyed by emptiness.

DELIVERY & ACCEPTANCE

  • Lay all 6 on one contact sheet: must read as one family (same stroke weight, same node/tile vocabulary, same radii), with the light/dark tier split obvious.
  • Thumbnail test: shrink each to 200px wide — the motif must still be identifiable and any mono token still legible; if not, simplify.
  • Each uses ONLY the palette above; purple the single saturated color.
  • Export PNG @2x (2560×1440). Name files exactly: ch-foundry-start-here, ch-foundry-playbook, ch-foundry-breakdowns, ch-boardroom-welcome, ch-boardroom-teardowns, ch-boardroom-ask-ron.
  • Priority order if time-boxed: CH5 (Teardowns) → CH1 → CH4 → the rest (Teardowns is the flagship Boardroom channel).