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itsrondavis.com — Ron-Only Blockers & Locked Decisions

Purpose: Self-serve context for remote/container sessions that can't see the local memory folder. These are the "only-Ron-can-do" launch items plus the locked decisions so an assistant doesn't contradict them or keep retrying UI-only actions the MCP can't perform.

Companion docs in this folder: ITSRONDAVIS_PERSONAL_BRAND_REVAMP.md, ITSRONDAVIS_LAUNCH_RUNBOOK.md, ITSRONDAVIS_LAUNCH_SLATE.md, ITSRONDAVIS_FUNNEL_audit-nurture-3touch.md, ITSRONDAVIS_LEAD_MAGNET_agent-ready-listing-audit.md, ITSRONDAVIS_GTM_COACHING_PROGRAM.md.

Kajabi site id 2148151648 · community 385936 · v4 homepage LP 2152079046 (slug /ird-home-v4). Last reconciled: 2026-06-11.

🔴 Ron-only UNBLOCKERS (gate the site launch; everything else is buildable)

  1. Calendly — ✅ DONE. Canonical slug = calendly.com/itsrondavis/vellocity-gtm-discovery-30-min (reactivated 2026-06-10 post-AWS-gate via update_event_type {active:true}; the aws-partner-gtm-discovery-demo dup was deactivated). All "Work with Ron" CTAs point here. Ignore any older note calling this slug dead — it was gated off during AWS employment, now live again.
  2. Substack — ✅ DONE. https://itsrondavis.substack.com wired to all newsletter CTAs (Substack-PRIMARY; Kajabi = synced system-of-record). Bio: use the gate-safe (no-AWS) version until 6/5, then swap to the "former AWS" version.
  3. Social — ✅ DONE. LinkedIn / Instagram / YouTube / Facebook / TikTok all wired (footer icons + JSON-LD sameAs).
  4. 🔴 Headshot / 4 brand images — STILL NEEDED. Ron uploads in the Kajabi builder (MCP can't upload): hero portrait, About photo, podcast cover, testimonial avatar. After upload, swap <image-slot> → <img> in the source file and set alt text. Optional: real logo-lockup image (currently a text "Ron Davis" logo).

🟠 Content (Ron-only, launch week)

  1. Record "The Pivot" (Ep. 1 cornerstone) — Sat 6/6 (calendar event on ron@vell.ai).
  2. Batch-record binge bank Eps 1–4 on the 6/6 studio day; FCPX edit 6/8; front-load publishing.
  3. Confirm DFW 6/23 role (attending/speaking as an independent?) — STILL UNANSWERED. Yes → content tentpole (recap + clips); No → drop it.

🟡 Decisions only Ron owns

  1. Affiliate-altitude — keep the Amazon Basics affiliate (vell990c-20), drop it, or run as a separate property? Promo expires 6/19.
  2. Podcast show name — "Ron Davis"-branded is locked (PRIMECast dropped); pick the actual title. Podcast nav stays dark until 4–5 episodes are published.
  3. Real launch date — 6/15 is a placeholder; the sprint targets ~6/8. Confirm after reviewing drafts.
  4. Community timing — collapse 2 access groups → 1 free "founding members" tier; soft-launch to subscribers first. (NOTE: community 385936 was already relaunched 6/10 to "AWS Marketplace GTM — From Listed to Bought" with GTM Foundry free + GTM BOARDROOM $97/mo tiers, 6 channels renamed+seeded, pinned announcement.)
  5. Book green-light — the teaser stays no-title / no-details until Ron says go.

🟢 Review / approve (Ron-only)

  1. Review the v4 homepage draft in the builder before publish: https://app.kajabi.com/admin/themes/2166375781/settings/edit
  2. Approve the publish — nothing goes public before 6/5; Ron green-lights the post-6/5 flip.
    • 14a. Swap the Substack bio to "former AWS" framing at launch (the site drafts already carry it).
  3. ⚠ Confirm/replace placeholder claims before publish — stats "3,977+ partners / 0→3× / 3× re:Invent", a real testimonial, podcast episode numbers (042–039 are placeholders). The "12,400+ readers" line was already cut as an overclaim — keep it cut.

🔒 LOCKED decisions (don't re-litigate or contradict)

  • Architecture: PERSON-FIRST. Ron Davis = the human front door; Vellocity / the AWS-seller software is a "what I build" reveal one layer back.
  • Positioning: HYBRID agentic-commerce — get found, chosen & bought when the buyer is an AI agent, not a human. Marketplace GTM = on-ramp / substrate, not a separate pillar. Master-brand "Ron Davis", no sub-brands.
  • Timing GATE: build as drafts now, publish on/after 2026-06-05 (employment gate). AgentCore Pay (AWS) and all AWS attribution wait until post-6/5; x402 / "agentic wallets" are safe pre-6/5.
  • ⚠ NDA HARD LINE: the fiat agentic-pay pilot for Marketplace sellers/buyers is private — content NEVER references the pilot or participants.
  • Identity anchor = ron@vell.ai (founder-personal, not delegatable) across Kajabi / Substack / podcast-calendar / newsletter.
  • The v4 single-page homepage (LP 2152079046 / slug /ird-home-v4) SUPERSEDES the old 3-page split — do not rebuild separate Home / About / Work-With-Me LPs.

Known UI-only blockers (MCP can't reach — don't keep retrying)

  • Image / headshot / logo uploads → Kajabi builder only.
  • OG / page_image sitewide → admin UI only (no API). Biggest remaining SEO lever — null on every page.
  • 6 community channel descriptions → drafts written, paste in admin UI.
  • Publish / redirect of the gtm-coaching sales + intake drafts; offer post-purchase redirect; coaching session outline titles/agenda → admin UI only.