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Vellocity — AWS Marketplace Listing Description

Purpose: Source-of-truth for copy that goes into the AWS Marketplace Management Portal. Update this file first, then push to the listing via MarketplaceCatalogPublishService or the Management Portal UI.

Last updated: 2026-04-12

ProductTitle (72 chars max)

Vellocity — AI-Powered GTM Platform for AWS Marketplace Partners

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ShortDescription (200 chars max)

Vellocity helps AWS partners build, optimize, and share marketplace listings, co-sell briefs, and case studies — with AI assist, shareable previews, and metered billing diagnostics.

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LongDescription (6000 chars max)

Vellocity is the Market-focused GTM platform for AWS ISV partners. While Build tools handle listing infrastructure and Sell tools handle private offers, Vellocity handles the Market phase — generating the GTM content, co-sell motions, and partner assets that drive pipeline.

WHAT VELLOCITY DOES

• AI-Powered GTM Content — Generate case studies, first-call decks, co-sell briefs, and marketplace listing copy that speaks AWS language from slide one. Every output maps to Partner Central fields and passes Bar Raiser review on the first try.

• Marketplace Listing Optimization — AI-assisted editing for every listing field (title, highlights, long description, categories, keywords) with character limit enforcement and one-click publish to the Marketplace Catalog API.

• Shareable Preview Links — Every AI-generated asset produces a tokenized public URL that any stakeholder can open without a Vellocity account. Send a case study preview to your CRO, a listing draft to your SA, or a metering diagnostic to AWS Support — no login required.

• First Call Enrichment Pipeline — Auto-research any prospect via web scrape, synthesize company intelligence, and generate a tailored 8-slide deck with presenter notes. Powered by Claude on AWS Bedrock.

• Metered Billing Diagnostics — Live visibility into BatchMeterUsage submissions with plain-English error explanations, one-click retry for transient failures, AI-powered diagnosis for unknown errors, and shareable diagnostic links for AWS Support cases. Answers the #1 question partners ask about metering without filing a support ticket.

• Co-Sell Simulation — Dry-run your co-sell pitch against Alliance Manager, SA, and CIO personas before spending credits. Preview objections, discovery questions, and deal-breaker risks.

• Brand Voice System — Automatically enrich brand context from your website, marketplace listing, or uploaded assets. Every AI output carries your tone, terminology, and target audience.

HOW IT WORKS WITH YOUR STACK

Vellocity integrates with the tools you already use:
- AWS Bedrock (Claude 3.5 Sonnet) for content generation
- AWS Marketplace Catalog API for listing publish
- AWS Marketplace Metering Service for billing diagnostics
- S3 and Bedrock Knowledge Bases for document intelligence
- Partner Central for case study and funding submissions
- HubSpot for renewal pipeline sync

DATA PORTABILITY & SOVEREIGNTY

Every output Vellocity produces is yours:
- Structured JSON with versioned schemas (GtmContentSchema v1.2)
- Multi-format export: JSON, Markdown, CSV, PDF, ICS
- MCP-native agent interface (vellocity:// URI scheme)
- GDPR-compliant data export with consent tracking and file integrity
- Overall portability score: A (independently audited)

Partners own their GTM intelligence. No lock-in. No walled garden.

PRICING

- GTM Starter: $149/mo — Campaign foundations, co-sell templates, CRM sync
- GTM Accelerate: $349/mo — Full campaign studio, competitive intel, attribution
- GTM Command: $999/mo — Enterprise GTM automation, multi-partner orchestration
- Enterprise: Custom — All features, dedicated support, custom integrations

All tiers include a 14-day free trial. Annual billing saves 17%.

Characters: ~2,450/6,000

Highlights (up to 3, max 100 chars each)

1. AI-generated GTM content that maps 1:1 to Partner Central form fields
2. Shareable preview links — send listings, decks, and case studies to anyone
3. Metered billing diagnostics with plain-English error fixes and one-click retry

Categories

1. Business Applications > Content Management
2. Business Applications > Operations Management

SearchKeywords (max 250 chars)

GTM, go-to-market, marketplace, co-sell, partner, ISV, listing optimization, case study, first call deck, metering, billing diagnostics, AI content, brand voice, Partner Central, ACE pipeline

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SupportDescription

Vellocity support is available via in-app chat, email (support@vell.ai), and the Vellocity Help Center. Enterprise customers receive dedicated Slack channel support and a named customer success manager. AWS Marketplace billing inquiries are handled through the Metered Billing Diagnostics console within the platform.

What Changed (April 2026)

Added to the listing copy:

  1. "Shareable Preview Links" — new highlight and long description paragraph. This is the bolt.new-inspired feature: every AI output produces a tokenized public URL. Covers case studies, first-call decks, marketplace listings, and metering diagnostics.

  2. "Metered Billing Diagnostics" — new highlight and long description paragraph. Directly addresses the Q1 2026 field insight (112 partners, 295 prompts about metering errors). Positions Vellocity as the answer to partner billing confusion without framing it as a Build tool.

  3. Highlight #3 replaced. Previous highlight was about data portability (important but abstract). New highlight about metering diagnostics is concrete and tied to field data.

  4. Data Portability section preserved but moved to its own paragraph rather than a highlight — still present, still accurate, but the highlight slots go to the features with fresher market signal.