Vell Pricing Page Copy - GTM Positioning¶

This document contains recommended pricing page copy aligned with Vell's "Market" positioning (GTM execution, co-sell, demand generation) to differentiate from Feenix/Tackle/Suger (Build/Sell/Listing infrastructure).

Strategic Context¶

Feenix Pricing (Competitor Reference)¶

Tier	Price	Core Value
Activate	$1,000/yr	Listing infrastructure, basic private offers
Starter	$20,000/yr	Co-sell ops (ACE), premium metering, analytics
Growth	$40,000/yr	Multi-account, CPPO, CRM, branded storefront

Vell Pricing (Current)¶

Tier	Price	Current Positioning
Marketplace Starter	$149/mo ($1,788/yr)	Listing creation focus
Marketplace Accelerate	$299/mo ($3,588/yr)	Content creation focus
Marketplace Command+	$799/mo ($9,588/yr)	Full suite

Vell Pricing (Recommended Positioning — Monthly/Yearly)¶

Tier	Monthly	Yearly	Savings	New Positioning
GTM Starter	$179/mo	$1,499/yr ($125/mo)	30% off	Campaign foundations, co-sell templates, CRM sync
GTM Accelerate	$349/mo	$2,999/yr ($250/mo)	28% off	Full campaign studio, partner intelligence, attribution
GTM Command	$899/mo	$7,999/yr ($667/mo)	26% off	Enterprise GTM automation, multi-partner, dedicated support

Pricing Strategy Note: Monthly prices increased from previous $149/$299/$799 to $179/$349/$899. Yearly pricing offers significant savings (2+ months free equivalent) to incentivize annual commitments and reduce churn.

Current¶

"Plans That Scale With You" "Start free, upgrade as you grow. All plans include AWS Bedrock integration and core GTM workflows."

Recommended¶

"GTM Plans That Scale With You" "AI-powered GTM automation for AWS Marketplace partners. All plans include AWS Bedrock integration, co-sell templates, and pipeline tracking."

Tier 1: GTM Starter¶

Pricing¶

Billing	Price	Effective Monthly	Savings
Monthly	$179/mo	$179/mo	—
Yearly	$1,499/yr	$125/mo	Save $649 (30%)

Tagline¶

"Campaign foundations for your first AWS Marketplace GTM motion."

Feature Bullets (Recommended)¶

✅ AI-powered content generation for listings and campaigns
✅ Listing SEO optimization with keyword analysis
✅ Demo & Private Offer CTAs — capture high-intent leads
✅ Basic co-sell templates — partner briefs and collateral
✅ HubSpot sync — leads automatically flow to your CRM
✅ 5 GTM workflows/month — product launch, co-sell, competitive
✅ Email support within 24 hours
✅ 14-day free trial (converts to selected billing cycle)

Who It's For¶

"Early-stage AWS Marketplace partners who need to generate quality GTM content and capture leads without a dedicated marketing team."

CTA¶

"Start Your GTM"

Tier 2: GTM Accelerate — MOST POPULAR¶

Pricing¶

Billing	Price	Effective Monthly	Savings
Monthly	$349/mo	$349/mo	—
Yearly	$2,999/yr	$250/mo	Save $1,189 (28%)

Tagline¶

"Full GTM campaign studio for partners ready to scale."

Feature Bullets (Recommended)¶

✅ Everything in GTM Starter, plus:
✅ GTM Campaign Studio — launch sequences, social campaigns, email drips
✅ Auto-publish to LinkedIn, X, and more — schedule once, publish everywhere
✅ AI competitive battlecards — generate competitor positioning analysis
✅ Co-sell playbooks — partner enablement kits for AWS field teams
✅ Content attribution tracking — know which campaigns drive pipeline
✅ Slack Knowledge Base integration — extract insights from conversations
✅ HubSpot deal tracking — link content to opportunities
✅ Unlimited GTM workflows
✅ 3 team seats included
✅ Priority support within 12 hours
✅ Monthly strategy call (30 min)

Who It's For¶

"Growth-stage partners executing regular co-sell campaigns and needing to track what's actually driving deals."

CTA¶

"Accelerate Your GTM"

Tier 3: GTM Command¶

Pricing¶

Billing	Price	Effective Monthly	Savings
Monthly	$899/mo	$899/mo	—
Yearly	$7,999/yr	$667/mo	Save $2,789 (26%)

Tagline¶

"Enterprise GTM automation for partners at scale."

Feature Bullets (Recommended)¶

✅ Everything in GTM Accelerate, plus:
✅ Partner Discovery & ICP Scoring — AI finds your best co-sell matches
✅ AWS CleanRooms integration (beta) — secure account overlap analysis
✅ Multi-listing management — run GTM across your portfolio
✅ Agreement Intelligence — parse contracts, track renewals, prevent churn
✅ Rich Media Studio — AI-generated videos and explainer content
✅ ACE opportunity automation — streamline AWS Partner Central workflows
✅ Private offer campaign templates — CPPO and renewal sequences
✅ Full Slack integration — OAuth, channels, threads, files, reactions, sentiment analysis, AI insights
✅ HubSpot advanced sync — deal sync with custom properties and content attribution
✅ 10 team seats included
✅ Dedicated success manager
✅ Bi-weekly strategy calls (45 min)
✅ 6-hour support response

Who It's For¶

"Enterprise partners managing multiple listings, complex co-sell relationships, and needing full pipeline visibility."

CTA¶

"Take Command"

Feature Comparison Table¶

Pricing Summary¶

Plan	Monthly	Yearly	Yearly Savings
GTM Starter	$179/mo	$1,499/yr ($125/mo)	30%
GTM Accelerate	$349/mo	$2,999/yr ($250/mo)	28%
GTM Command	$899/mo	$7,999/yr ($667/mo)	26%

Features by Plan¶

Feature	GTM Starter	GTM Accelerate	GTM Command
AI Content Generation	✅	✅	✅
Listing SEO Optimization	✅	✅	✅
Demo & Private Offer CTAs	✅	✅	✅
HubSpot CRM Sync	✅	✅	✅ (Advanced)
GTM Workflows/Month	5	Unlimited	Unlimited
Team Seats	1	3	10
GTM Campaign Studio	—	✅	✅
Auto-Publish (Social)	—	✅	✅
AI Competitive Battlecards	—	✅	✅
Co-Sell Playbooks	Basic	Full	Full
Content Attribution	—	✅	✅
Slack Integration	—	KB Sync	Full (OAuth + Sentiment + Insights)
HubSpot CRM Integration	Contact Sync	Deal Tracking	Advanced (Custom Properties + Attribution)
Partner Discovery (ICP)	—	—	✅
AWS CleanRooms (beta)	—	—	✅
Agreement Intelligence	—	—	✅
Rich Media Studio	—	—	✅
ACE Automation	—	—	✅
REST API Access	—	Read-only	Full CRUD
Support Response	24 hours	12 hours	6 hours
Strategy Calls	—	Monthly (30 min)	Bi-weekly (45 min)

Value Proposition vs Feenix¶

Competitive Intelligence (Internal Reference)¶

Feenix Model: - Founder: Ex-AWS ecosystem/alliances leader (similar background to Vell) - Funding: Likely VC-backed (accelerator participation, BD headcount, marketing spend) - GTM: BD-heavy, services + platform ("rent a Marketplace team") - Positioning: End-to-end Marketplace ops console (listing → offers → ACE → reporting) - Packaging: 12-month tiered contracts (Activate/Starter/Growth/Scale) + add-ons

Feenix Core Drivers: | Driver | What Feenix Does | Vell Response | |--------|------------------|---------------| | End-to-end MP ops | Single console for listing, metering, MPPO/CPPO, ACE, reporting | We match core control-plane + add deeper Agreement API usage and attribution | | No-code ethos | UI-driven config, onboarding wizard | Aligned; AgentCore pushes beyond "assistant" into true workflow orchestration | | GenAI for content | Listing copy, doc summarization, buyer materials | AgentCore + Brand Voice + multi-step orchestration is strictly more powerful | | Private offers | Strong MPPO/CPPO, renewals, metering automation | We support CPPO generation + renewal tracking; gap is full lifecycle (amend, expand, co-term) | | ACE management | "ACE opportunity manager" as pillar feature | We match on creation; differentiate on ACE data quality + conversion attribution |

Side-by-Side Positioning (External Messaging)¶

Capability	Feenix (Build/Sell/Ops)	Vell (Market/GTM)
Listing creation	✅ Full infrastructure	Content optimization + SEO
Private offer management	✅ Full workflow (MPPO/CPPO)	Request capture + CRM sync
Metering setup	✅ Full (incl. PAYG)	Tracking + revenue dashboards
Co-sell ops (ACE)	✅ Manager UI	ACE automation + templates + attribution
Custom storefronts	✅ "Buy with AWS" integration	— (not our lane)
GTM campaigns	❌ Not a feature	✅ Full studio + social publishing
Partner intelligence	❓ Generic	✅ AI-powered ICP scoring + CleanRooms
Content attribution	❓ Basic reporting	✅ Multi-touch pipeline tracking
Workflow orchestration	❌ Helper AI only	✅ AgentCore + Brand Voice + plays
Multi-cloud ready	❌ AWS-only	✅ AWS-first, Azure/GCP on roadmap

"Use Both" Positioning¶

"Feenix owns the back office: listing infrastructure, private offer workflows, and metering. Vell is the GTM brain: AI-powered campaigns, co-sell enablement, and attribution that proves what's driving pipeline. Use Feenix to run your Marketplace. Use Vell to grow it."

"Replace" Positioning (For ISVs frustrated with BD-heavy, high-touch vendors)¶

"Tired of 12-month contracts and consulting dependencies just to run your Marketplace? Vell is the product-led alternative: self-serve, AI-powered, and built by an ex-AWS Marketplace practitioner who knows what actually works. No sales calls required."

Strategic Whitespace (Internal Reference)¶

Where Vell Wins¶

Feenix Limitation	Vell Opportunity	Tactical Move
Heavy AWS coupling; no multi-cloud story	AWS-first but Azure/GCP-ready architecture	Elevate "multi-cloud marketplace GTM brain" in roadmap; make Azure/GCP a public line item
GenAI as helper, not orchestration fabric	AgentCore + Brand Voice + multi-step flows	Ship 3 canonical "one-click plays" (see below) and demo these relentlessly
Narrow "Marketplace ops" frame	We own "Market" GTM (demand gen + ops)	Don't compete on ops parity; compete on pipeline outcomes
BD-heavy, consulting dependency	Product-led, bootstrapped, fast iteration	Position as "the platform that doesn't need a sales call"
12-month contracts as default	Monthly + yearly flexibility	Emphasize "start monthly, upgrade when ready"

Three Killer Plays (Ship These)¶

Instead of marketing "20+ capabilities," showcase 3 canonical workflows:

ACE Co-Sell Play — "Launch an ACE-backed co-sell campaign for this listing"
Auto-generate partner brief, one-pager, and AWS field enablement deck
Create ACE opportunity with data quality guardrails
Track attribution from content → ACE → closed deal
Listing Launch Play — "Go live with a GTM-ready listing"
SEO-optimized listing copy with Brand Voice
Demo CTA + private offer request capture
Social launch campaign (LinkedIn, X) + email drip
90-day content calendar
Renewal Acceleration Play — "Prevent churn, drive expansion"
Agreement Intelligence: parse contracts, flag renewals
Auto-generate renewal outreach sequences
Track renewal attribution + expansion pipeline

Known Gaps to Address¶

Gap	Priority	Resolution Path
Salesforce integration	High (table stakes for serious ISVs)	Ship after first 5-10 paying customers. See `HUBSPOT_VS_SALESFORCE_COMPARISON.md` for pricing analysis showing HubSpot Pro ($100/seat) matches Salesforce Pro on price with lower TCO
Listing creation wizard	Medium	Either partner with listing-setup shop OR add minimal JSON export
Full offer lifecycle (amend, expand, co-term)	Medium	Roadmap for GTM Command tier
Custom storefronts	Low	Skip; not critical for B2B ISVs, avoid web-builder rabbit hole

FAQ Updates¶

Q: How is Vell different from Feenix/Tackle/Suger?¶

A: Feenix, Tackle, and Suger focus on the "Build" and "Sell" phases—listing creation, private offers, and metering infrastructure. Vell focuses on the "Market" phase—generating GTM campaigns, finding co-sell partners, and tracking what content drives pipeline. Many partners use a Build tool AND Vell together for full coverage.

Q: Do I need to be listed on AWS Marketplace to use Vell?¶

A: Vell works best for partners who already have a listing (or are close to launch). Our AI uses your existing product docs, listing content, and brand voice to generate campaigns. If you're still in the Build phase, start with your listing tool and add Vell when you're ready to drive demand.

Q: What's included in the co-sell features?¶

A: Vell provides co-sell templates, partner enablement kits, and (in GTM Command) AI-powered partner discovery that scores potential co-sell partners by ICP overlap, product fit, and market alignment. We also integrate with AWS CleanRooms for secure account overlap analysis.

Q: How does content attribution work?¶

A: Vell tracks which content pieces (blog posts, social campaigns, emails) are driving demo requests, private offer submissions, and ultimately deals. You can see multi-touch attribution in your dashboard and prove GTM ROI.

Q: Can I use Vell with Salesforce?¶

A: Salesforce integration is on our roadmap (targeted after first 5-10 paying customers). Today, Vell offers full HubSpot CRM integration on all tiers — contact sync, deal tracking, custom properties, and content attribution. HubSpot Sales Hub Professional ($100/seat/mo) provides the best value at a comparable price to Salesforce Professional ($100/user/mo) with significantly more included features. See HUBSPOT_VS_SALESFORCE_COMPARISON.md for a detailed pricing analysis. Contact us for early access to the Salesforce beta.

Q: What Slack features are available?¶

A: GTM Accelerate includes Slack Knowledge Base sync — extract insights from conversations and feed them into your content strategy. GTM Command unlocks the full Slack integration: OAuth workspace connection, channel/thread/file extraction, reaction-based filtering, AI-powered sentiment analysis, and insights generation.

Q: Can I purchase additional AI credits?¶

A: Yes! All plans support one-time Token Pack purchases. You can buy additional credits without changing your subscription tier. Token Packs never expire and are applied to your account immediately.

Billing & Subscription FAQ¶

Q: What's the difference between monthly and yearly billing?¶

A: Monthly billing gives you flexibility to cancel anytime. Yearly billing saves you up to 30% (equivalent to 2+ months free) and locks in your rate for 12 months. Both options include the same features for your chosen tier.

Q: Can I switch from monthly to yearly billing?¶

A: Yes! You can upgrade to yearly billing at any time. When you switch, we'll prorate your existing monthly payment toward your annual subscription. You'll start saving immediately.

Q: Can I switch from yearly to monthly billing?¶

A: Yearly subscriptions are billed upfront for the full year. When your annual term ends, you can choose to renew monthly or yearly. We don't offer mid-term downgrades to monthly billing.

Q: What happens if I want to upgrade my tier mid-year?¶

A: You can upgrade tiers at any time! We'll prorate the difference between your current plan and the new tier for the remaining months in your billing cycle. For example, upgrading from GTM Starter (Yearly) to GTM Accelerate (Yearly) halfway through the year charges you 50% of the price difference.

Q: Is there a discount for longer commitments (2+ years)?¶

A: Contact our sales team for multi-year enterprise agreements. We offer additional discounts and custom terms for 2-3 year commitments, especially for GTM Command customers.

Q: Do you offer refunds?¶

A: Monthly subscriptions can be canceled anytime (no refunds for partial months). Yearly subscriptions include a 30-day money-back guarantee. After 30 days, we don't offer refunds but you retain access through the end of your term.

Q: Can I pay via AWS Marketplace?¶

A: Yes! Both monthly and yearly plans are available through AWS Marketplace. Payments are consolidated into your AWS bill, and you can use committed AWS spend (EDPs) toward Vell subscriptions.

Security & API Access by Subscription Tier¶

API Access Matrix¶

Capability	GTM Starter	GTM Accelerate	GTM Command
REST API Access	—	Read-only	Full CRUD
API Key Generation	—	1 key	Unlimited
Webhook Endpoints	—	5 endpoints	20 endpoints
Rate Limits	—	100 req/min	1,000 req/min
SSO/SAML	—	—	✅

Integration OAuth Scopes¶

Slack Integration (GTM Command)¶

Full OAuth 2.0 connection with the following scopes: - channels:history, channels:read — Read public channel messages - groups:history, groups:read — Read private channel messages - im:history, mpim:history — Read direct messages (optional) - files:read — Access shared files (PDFs, docs, images) - reactions:read — Track emoji reactions for content filtering - team:read, users:read — Workspace and user metadata

HubSpot Integration¶

Feature	GTM Starter	GTM Accelerate	GTM Command
Contact Sync	✅	✅	✅
Deal Sync	—	✅	✅
Custom Properties	—	—	✅
Content Attribution	—	✅	✅
Sequence Enrollment	—	—	✅

Salesforce Integration: Coming soon (post first 5-10 paying customers). HubSpot Pro at $100/seat/mo covers current needs — see HUBSPOT_VS_SALESFORCE_COMPARISON.md. Contact us for early access and roadmap details.

Data Security by Tier¶

Security Feature	GTM Starter	GTM Accelerate	GTM Command
TLS 1.3 Encryption	✅	✅	✅
Data Retention	Standard	Standard	Standard
Export Controls	Manual	Manual	API + Bulk
Content Audit Logs	—	✅	✅

AWS Marketplace Entitlements¶

For customers purchasing through AWS Marketplace, entitlements are managed via: - Registration Token — Converts to customer ID on first login - Entitlement Dimensions — Maps to feature access by SKU - Usage Metering — Automatic reporting for usage-based billing: - Words, Images, AudioMinutes, VideoMinutes - APIRequests, Presentations, SEOCredits

Add-On Purchases & Token Packs¶

Token Pack Pricing¶

In addition to monthly subscriptions, users can purchase one-time Token Packs for additional AI credits.

Token Pack	Price	Credits	Best For
Boost Pack	$29	50,000	Quick content burst
Growth Pack	$99	200,000	Campaign launch
Scale Pack	$249	600,000	Enterprise content sprint
Custom Pack	Contact Sales	Custom	High-volume needs

Token Pack Features¶

✅ No expiration — credits never expire
✅ Stackable — purchase multiple packs
✅ Instant activation — applied immediately to your account
✅ Works with any tier — available to all subscription levels
✅ AWS Marketplace available — purchase via AWS billing

Credit Allocation by AI Engine¶

Token credits are allocated per AI model/engine:

Engine	Models Included	Credit Multiplier
AWS Bedrock	Claude (Sonnet, Haiku, Opus), Nova, Titan	1x
OpenAI	GPT-4o, GPT-4 Turbo	1.5x
Anthropic Direct	Claude 3.5 Sonnet	1x
Google Gemini	Gemini Pro, Gemini Flash	1x
DeepSeek	DeepSeek Coder, DeepSeek Chat	0.5x

Credit multiplier indicates relative cost per token. 1x = baseline.

Usage Metering Types¶

Credits are consumed based on operation type:

Operation	Unit	Typical Cost
Text Generation	Words	1 credit/word
Image Generation	Images	50 credits/image
Text-to-Speech	Minutes	10 credits/minute
Speech-to-Text	Minutes	5 credits/minute
Video Generation	Minutes	500 credits/minute
Vision/OCR	Images	25 credits/image
Plagiarism Check	Documents	20 credits/doc

Stripe Product Mapping¶

Your existing Stripe products can keep the same product_id values. Update display names and add new yearly price IDs.

Monthly Plans (Existing — Update Prices)¶

plan_id	Current Name	Recommended Name	Stripe product_id	New Monthly Price
1	Marketplace Launch	GTM Starter	prod_S7Rnz0Z9m88TNH	$179/mo
2	Marketplace Accelerate	GTM Accelerate	prod_S7SLEVZYOhdFK3	$349/mo
3	Marketplace Command+	GTM Command	prod_S7SatmrmVAjd7T	$899/mo

Yearly Plans (New — Create in Stripe)¶

plan_id	Recommended Name	Stripe product_id	Yearly Price	Suggested price_id
4	GTM Starter (Yearly)	prod_S7Rnz0Z9m88TNH	$1,499/yr	price_starter_yearly
5	GTM Accelerate (Yearly)	prod_S7SLEVZYOhdFK3	$2,999/yr	price_accelerate_yearly
6	GTM Command (Yearly)	prod_S7SatmrmVAjd7T	$7,999/yr	price_command_yearly

Implementation Notes: - Keep the same product_id for each tier — just add new price_id entries for yearly billing - Update existing monthly price_id entries to reflect new prices ($179, $349, $899) - The plan_name in gateway_products should include billing cycle: "GTM Starter (Monthly)" vs "GTM Starter (Yearly)" - Frontend should show a billing toggle (Monthly/Yearly) with savings badge on yearly option

Database Updates for Pricing Tiers¶

If your pricing tiers are stored in a plans table (or similar), here are the recommended SQL updates:

-- ============================================
-- STEP 1: Update existing monthly plan names, descriptions, and prices
-- ============================================

UPDATE plans SET
    name = 'GTM Starter',
    description = 'Campaign foundations for your first AWS Marketplace GTM motion.',
    price = 179.00,
    billing_cycle = 'monthly'
WHERE id = 1;

UPDATE plans SET
    name = 'GTM Accelerate',
    description = 'Full GTM campaign studio for partners ready to scale.',
    price = 349.00,
    billing_cycle = 'monthly'
WHERE id = 2;

UPDATE plans SET
    name = 'GTM Command',
    description = 'Enterprise GTM automation for partners at scale.',
    price = 899.00,
    billing_cycle = 'monthly'
WHERE id = 3;

-- ============================================
-- STEP 2: Insert new yearly plans
-- ============================================

INSERT INTO plans (id, name, description, price, billing_cycle, base_plan_id) VALUES
(4, 'GTM Starter (Yearly)', 'Campaign foundations for your first AWS Marketplace GTM motion.', 1499.00, 'yearly', 1),
(5, 'GTM Accelerate (Yearly)', 'Full GTM campaign studio for partners ready to scale.', 2999.00, 'yearly', 2),
(6, 'GTM Command (Yearly)', 'Enterprise GTM automation for partners at scale.', 7999.00, 'yearly', 3);

-- ============================================
-- STEP 3: Update gateway_products for monthly plans
-- ============================================

UPDATE gateway_products SET
    plan_name = 'GTM Starter (Monthly)',
    price = 179.00
WHERE plan_id = 1;

UPDATE gateway_products SET
    plan_name = 'GTM Accelerate (Monthly)',
    price = 349.00
WHERE plan_id = 2;

UPDATE gateway_products SET
    plan_name = 'GTM Command (Monthly)',
    price = 899.00
WHERE plan_id = 3;

-- ============================================
-- STEP 4: Insert gateway_products for yearly plans (update Stripe price_ids as needed)
-- ============================================

INSERT INTO gateway_products (plan_id, plan_name, price, product_id, price_id, billing_cycle) VALUES
(4, 'GTM Starter (Yearly)', 1499.00, 'prod_S7Rnz0Z9m88TNH', 'price_XXXXXX_yearly', 'yearly'),
(5, 'GTM Accelerate (Yearly)', 2999.00, 'prod_S7SLEVZYOhdFK3', 'price_YYYYYY_yearly', 'yearly'),
(6, 'GTM Command (Yearly)', 7999.00, 'prod_S7SatmrmVAjd7T', 'price_ZZZZZZ_yearly', 'yearly');

-- NOTE: Replace price_XXXXXX_yearly, price_YYYYYY_yearly, price_ZZZZZZ_yearly
-- with actual Stripe price IDs after creating them in Stripe Dashboard

Summary¶

Key Messaging Changes¶

Element	Before	After
Tier prefix	"Marketplace"	"GTM"
Value prop	"Listing creation"	"Campaign execution"
Core benefit	"Reduce creation time"	"Launch campaigns faster"
Differentiation	Competes with Feenix	Complements Feenix
Target outcome	"Get listed"	"Drive pipeline"
Billing options	Monthly only	Monthly + Yearly (save up to 30%)

Pricing Changes Summary¶

Tier	Old Monthly	New Monthly	Yearly	Yearly Savings
GTM Starter	$149/mo	$179/mo	$1,499/yr ($125/mo)	30%
GTM Accelerate	$299/mo	$349/mo	$2,999/yr ($250/mo)	28%
GTM Command	$799/mo	$899/mo	$7,999/yr ($667/mo)	26%

Pricing Page Checklist¶

Tier & Naming Updates¶

Rename tiers from "Marketplace [X]" to "GTM [X]"
Update feature bullets to emphasize GTM outcomes
Add "Partner Discovery" and "Attribution" as GTM Command differentiators
Update FAQ with Feenix differentiation
Add "Use Both" messaging for customers using Build tools
Update CTA buttons: "Start Your GTM", "Accelerate Your GTM", "Take Command"

Yearly Billing Implementation¶

Integrations & Features¶

Add Slack integration badges (KB Sync for Accelerate, Full for Command)
Add HubSpot integration badges by tier
Create API Access comparison page/section
Add Token Pack purchase options to pricing page
Display API rate limits and capabilities by tier
Add AWS Marketplace purchase path for Token Packs
Enable yearly plans in AWS Marketplace listing

Consulting & Advisory Services¶

Strategic Intent (Internal)¶

Why offer consulting? Feenix's early adoption was driven by "rent a Marketplace team" services. We don't want a consulting dependency, but a thin advisory layer serves as: 1. Cash flow wedge — Immediate revenue while SaaS scales 2. Playbook generator — Every engagement produces templates that feed back into product 3. Success story factory — Case studies and proof points for SaaS sales 4. SaaS pipeline — 80%+ of consulting clients should convert to subscriptions

Key constraint: All packages are remote, fixed-price, short-duration, and templatized. We're not building a services firm.

Consultant Profile¶

8+ years AWS Marketplace technical business development (inside AWS)
AWS Certified: Solutions Architect Associate, Machine Learning Specialty, AI Practitioner
First-hand knowledge of what drives successful Marketplace GTM — and what's vendor marketing fluff
Built this because the existing tools (Tackle, Feenix, Suger) solve "ops" but not "GTM"

Consulting Packages¶

Package	Price	Duration	Format	Converts To
GTM Strategy Session	$500	2 hours	Remote, 1 call	GTM Starter
Marketplace Readiness Audit	$2,500	1 week	Remote, async + call	GTM Accelerate
Co-Sell Accelerator	$5,000	2 weeks	Remote, 2 calls + async	GTM Accelerate
GTM Launch Sprint	$10,000	4 weeks	Remote, 4 calls + Slack	GTM Command
Fractional GTM Lead	$7,500/mo	Ongoing	Remote, weekly + Slack	GTM Command

What's Included (Deliverables That Become Product Templates)¶

GTM Strategy Session ($500) → Feeds "Quick Wins" playbook¶

2-hour video call with screen share
Listing teardown and competitive positioning review
3-5 actionable recommendations (templated checklist)
Recording provided
Follow-up email summary
Product feedback: Common gaps → new workflow templates

Marketplace Readiness Audit ($2,500) → Feeds "Launch Readiness" scoring¶

Current state assessment (listing, content, co-sell, pipeline)
Competitive landscape analysis (3 direct competitors)
Gap identification and prioritization matrix
90-day GTM roadmap (templated, reusable)
1-hour review call + written deliverable
Product feedback: Audit framework → self-serve readiness score in Vell

Co-Sell Accelerator ($5,000) → Feeds "ACE Co-Sell Play"¶

ACE opportunity strategy and pipeline review
Partner brief and one-pager creation (Brand Voice applied)
AWS field team enablement deck (templated)
Co-sell email templates and outreach sequences
2x strategy calls + async Slack support
Product feedback: All deliverables become in-product templates

GTM Launch Sprint ($10,000) → Feeds "Listing Launch Play"¶

Full listing optimization (SEO, CTAs, content)
Campaign creation (social, email, landing page)
Co-sell package (brief, deck, one-pager)
AWS Partner Central optimization
4x weekly calls + dedicated Slack channel
30-day post-launch support
Product feedback: Sprint playbook → one-click "Launch Play" in Vell

Fractional GTM Lead ($7,500/mo) → Ongoing GTM Command upsell¶

15-20 hours/month dedicated support
Weekly strategy calls
Hands-on campaign execution
Co-sell relationship building
Pipeline review and attribution tracking
Direct Slack access
Conversion target: Transition to GTM Command + quarterly check-ins within 6 months

Consulting + SaaS Bundle (Default Offer)¶

Every consulting engagement includes a SaaS subscription at a discount:

Consulting Package	Included SaaS	Discount
GTM Strategy Session	GTM Starter (1 mo free)	—
Readiness Audit	GTM Starter (Yearly)	20% off first year
Co-Sell Accelerator	GTM Accelerate (Yearly)	20% off first year
GTM Launch Sprint	GTM Command (Yearly)	25% off first year
Fractional GTM Lead	GTM Command (Yearly)	Included in retainer

Positioning: "You're not buying consulting. You're buying accelerated time-to-value on the platform."

Engagement Process¶

Discovery Call (free, 30 min) — Assess fit, understand goals, qualify for right package
Proposal (same day) — Templatized SOW, fixed scope, no negotiation
Kickoff — Payment (100% upfront for <$5K, 50/50 for larger), Slack channel setup
Execution — Async-first, structured check-ins, deliverables per package
Handoff — Final deliverables, SaaS onboarding, 30-day support window

Contact for Consulting¶

Book a discovery call: calendly.com/vell-consulting Email: consulting@vell.io

Consulting Economics (Internal)¶

Package	Price	Hours	Effective Rate	Margin
Strategy Session	$500	3	$167/hr	85%
Readiness Audit	$2,500	8	$312/hr	80%
Co-Sell Accelerator	$5,000	12	$417/hr	80%
GTM Launch Sprint	$10,000	25	$400/hr	75%
Fractional Lead	$7,500/mo	18	$417/hr	75%

Target: 10-15 consulting engagements/year in Year 1 → $100-150K revenue → 80% convert to SaaS

Revenue Model & Market Sizing (Internal Reference)¶

Market Reality¶

Total Addressable Market (TAM): - Total AWS Partners: ~18,000 - Active Marketplace Sellers: ~5,400-7,200 (30-40% of partners) - Not locked into competitors: ~3,200-4,300 (after Tackle, Suger, Clazar, Feenix share)

Realistic Serviceable Market: - Year 1 capture potential: 1-2% = 32-86 customers - Year 2 capture potential: 3-5% = 100-215 customers - Year 3 capture potential: 5-8% = 160-345 customers

Honest assessment: This is a niche market. You're not building a unicorn. You're building a profitable, defensible business with deep expertise moat.

Feenix Adoption Insight¶

Feenix's early growth was driven by services + platform, not pure product-led growth: - "Rent a Marketplace team" = lower barrier to entry for ISVs - Consulting created implementation success stories - Services revenue subsidized product development - BD-heavy motion required outside capital

Vell's counter-model: - Product-led, bootstrapped, solo-founder - Consulting as wedge (not core), converts to SaaS - Lower CAC via content marketing and AWS partner network - Faster iteration, opinionated product, no enterprise sales motion

Revenue Projections (Realistic Blended Model)¶

Revenue Stream	Year 1	Year 2	Year 3	Notes
SaaS Subscriptions	$75K	$250K	$600K	25→80→180 customers
Consulting (Project)	$75K	$100K	$100K	15→20→20 engagements
Consulting (Retainer)	$45K	$150K	$270K	1→3→5 retainer clients
Token Pack Add-ons	$10K	$40K	$80K	~10% of SaaS revenue
Total	$205K	$540K	$1.05M

Year 1 Detailed Breakdown¶

Q1	Q2	Q3	Q4	Total
SaaS	$5K	$15K	$25K	$30K
Consulting	$20K	$30K	$35K	$35K
Add-ons	$1K	$2K	$3K	$4K
Total	$26K	$47K	$63K	$69K

Note: Consulting leads in Q1-Q2 while SaaS pipeline builds. By Q4, SaaS should approach consulting revenue.

Unit Economics Targets¶

Metric	Year 1	Year 3	Notes
SaaS CAC	< $300	< $200	Content-led, no paid ads
SaaS LTV	$3,000	$5,000	Avg 18-24 month retention
LTV:CAC Ratio	10:1	25:1	Improving as brand builds
Consulting Margin	75%	80%	Solo delivery
Blended Gross Margin	70%	80%	SaaS scales, consulting stabilizes
Monthly Churn	5%	2%	Early churn expected
Consulting → SaaS conversion	60%	80%	Key success metric

Path to $3.5M ARR (Year 5-6 Target)¶

Lever	Contribution	Customers/Clients
Core SaaS (avg $4K ARR)	$1.6M	400
Enterprise/Custom (avg $20K ARR)	$400K	20
Consulting Retainers (avg $90K/yr)	$900K	10
Token Packs + Add-ons	$600K	—
Total	$3.5M	420 SaaS + 10 retainers

Market share required: 420 ÷ 4,000 addressable = 10.5%

Feasibility: 10% share is aggressive but achievable with: - Strong AWS partner network referrals - Content marketing establishing thought leadership - "Anti-Feenix" positioning for product-led buyers - Multi-cloud expansion (Azure/GCP) expanding TAM

Why You're Not Micro (But Not VC-Scale Either)¶

Scenario	Revenue	Valuation (5x)	Owner Take (70% profit)
Lifestyle	$500K/yr	$2.5M	$350K/yr
Growth	$1.5M/yr	$7.5M	$500K/yr
Scale	$3.5M/yr	$17.5M	$700K/yr

Bottom line: At $1-3M ARR, you're a highly profitable small business with an exit path via acqui-hire (AWS? Tackle? Salesforce?) or strategic sale. You're not a micro-business. You're a niche market leader.

Document created: January 2026 Last updated: February 2026 — Updated Salesforce references with pricing comparison, cross-referenced HUBSPOT_VS_SALESFORCE_COMPARISON.md For: Vell GTM Positioning Alignment

Vell Pricing Page Copy - GTM Positioning¶

Strategic Context¶

Feenix Pricing (Competitor Reference)¶

Vell Pricing (Current)¶

Vell Pricing (Recommended Positioning — Monthly/Yearly)¶

Pricing Page Header¶

Current¶

Recommended¶

Tier 1: GTM Starter¶

Pricing¶

Tagline¶

Feature Bullets (Recommended)¶

Who It's For¶

CTA¶

Tier 2: GTM Accelerate — MOST POPULAR¶

Pricing¶

Tagline¶

Feature Bullets (Recommended)¶

Who It's For¶

CTA¶

Tier 3: GTM Command¶

Pricing¶

Tagline¶

Feature Bullets (Recommended)¶

Who It's For¶

CTA¶

Feature Comparison Table¶

Pricing Summary¶

Features by Plan¶

Value Proposition vs Feenix¶

Competitive Intelligence (Internal Reference)¶

Side-by-Side Positioning (External Messaging)¶

"Use Both" Positioning¶

"Replace" Positioning (For ISVs frustrated with BD-heavy, high-touch vendors)¶

Strategic Whitespace (Internal Reference)¶

Where Vell Wins¶

Three Killer Plays (Ship These)¶

Known Gaps to Address¶

FAQ Updates¶

Q: How is Vell different from Feenix/Tackle/Suger?¶

Q: Do I need to be listed on AWS Marketplace to use Vell?¶

Q: What's included in the co-sell features?¶

Q: How does content attribution work?¶

Q: Can I use Vell with Salesforce?¶

Q: What Slack features are available?¶

Q: Can I purchase additional AI credits?¶

Billing & Subscription FAQ¶

Q: What's the difference between monthly and yearly billing?¶

Q: Can I switch from monthly to yearly billing?¶

Q: Can I switch from yearly to monthly billing?¶

Q: What happens if I want to upgrade my tier mid-year?¶

Q: Is there a discount for longer commitments (2+ years)?¶

Q: Do you offer refunds?¶

Q: Can I pay via AWS Marketplace?¶

Security & API Access by Subscription Tier¶

API Access Matrix¶

Integration OAuth Scopes¶

Slack Integration (GTM Command)¶

HubSpot Integration¶

Data Security by Tier¶

AWS Marketplace Entitlements¶

Add-On Purchases & Token Packs¶

Token Pack Pricing¶

Token Pack Features¶

Credit Allocation by AI Engine¶

Usage Metering Types¶

Stripe Product Mapping¶

Monthly Plans (Existing — Update Prices)¶

Yearly Plans (New — Create in Stripe)¶

Database Updates for Pricing Tiers¶

Summary¶

Key Messaging Changes¶

Pricing Changes Summary¶

Pricing Page Checklist¶

Tier & Naming Updates¶

Yearly Billing Implementation¶

Integrations & Features¶

Consulting & Advisory Services¶

Strategic Intent (Internal)¶

Consultant Profile¶