Executive Brief
Platform: AI-Powered GTM Platform for AWS Marketplace Partners
Focus: Post-listing demand generation, co-sell campaigns, and partner collaboration
Last Updated: February 2026
| Aspect |
Vell (Market) |
Build Tools (Tackle, Suger, etc.) |
| Focus |
GTM execution & demand gen |
Listing creation & metering |
| Stage |
Post-listing optimization |
Technical integration |
| Value |
Revenue acceleration |
Marketplace onboarding |
Data Privacy & Controls
| Data Type |
Default |
User Control |
| AI Model Training |
Opted IN |
Can opt OUT (user & brand level) |
| Analytics/Benchmarking |
Opted OUT |
Must opt IN (with scope selection) |
| KB Cross-Brand Sharing |
OFF |
Can enable per brand |
| Product KB Isolation |
ON |
Can disable per product |
| Data Export |
Available |
Configurable cooldown period |
| Consent Version Tracking |
ON |
Automatic (compliance audit) |
AWS Credentials & Access Models
| Access Model |
Default |
User Control |
Security Level |
| Platform Credentials |
YES |
N/A (uses Vell AWS) |
Standard |
| User Access Keys (BYOK) |
NO |
Can configure |
Medium |
| IAM Role Assumption (BYOC) |
NO |
Can configure + validate |
Highest |
| Bedrock Guardrails |
OFF |
Can enable + sync from AWS |
Optional |
AI Model Configuration
| Setting |
Default |
Range/Options |
| Primary Model (GTM Starter) |
Amazon Nova Lite |
Nova Lite, Micro, Claude Haiku 4.5, Sonnet 4 |
| Primary Model (GTM Accelerate) |
Claude Sonnet 4 |
+ Sonnet 4.5, Nova Pro, Nova 2, Llama 4 |
| Primary Model (GTM Command) |
Claude Sonnet 4.5 |
+ Opus 4.5, Mistral, Qwen3, all models |
| Max Iterations |
10 |
1-100 |
| Timeout |
5 minutes |
30s - 60 minutes |
| Memory Enabled |
OFF |
SESSION_SUMMARY, SEMANTIC |
| Memory TTL |
30 days |
1-365 days |
| Guardrails Required |
NO |
Admin can enforce |
Core Capabilities (20+)
Content Generation
| Capability |
Purpose |
Credit Cost |
| Generate Text |
Blog posts, articles, social |
Per execution |
| Generate Image |
AI imagery (SDXL) |
Per execution |
| Content Series |
Multi-part campaigns |
Per execution |
| Publish to Social |
Cross-platform distribution |
Per execution |
| Analyze Content |
SEO, sentiment, brand alignment |
Per execution |
| Refine Content |
Iterative improvement |
Per execution |
Marketplace Intelligence
| Capability |
Purpose |
Availability |
| Marketplace Awareness |
AWS Marketplace data |
Available |
| Competitor Analysis |
Listing comparison |
Available |
| Listing Sync |
Catalog API sync |
Approved sellers |
| Discovery API Access |
Competitor monitoring |
Gated - AWS approval required |
Partner Collaboration
| Capability |
Purpose |
Requirements |
| Partner Intelligence |
Relationship analysis |
Available |
| Co-Sell Matching |
ICP overlap scoring |
Available |
| Joint GTM Planner |
Campaign generation |
Available |
| Deal Influence Tracking |
Attribution, pipeline |
Available |
| AWS CleanRooms |
Secure account overlap |
Opt-in per cleanroom |
Knowledge & Context
| Capability |
Purpose |
Scope Control |
| Query Knowledge Base |
RAG over company docs |
user/team/listing/company |
| Platform Knowledge |
Cross-partner insights |
Opt-in required |
| Brand Voice Enrichment |
Messaging consistency |
Per brand |
| Performance Prediction |
Content optimization |
Available |
Pre-Built GTM Workflows (10)
| Workflow |
Manual Time |
Automated Time |
Status |
| Product Launch Campaign |
2-3 hours |
~5 min |
Available |
| Partner Co-Sell Brief |
1-2 hours |
~30 min |
Available |
| Competitive Intelligence |
3-4 hours |
~1 hour |
Available |
| Listing Optimization |
2-3 hours |
~30 min |
Available |
| Weekly GTM Digest |
1-2 hours |
~15 min |
Available |
| Private Offer Campaign |
1-2 hours |
~30 min |
Available |
| Quarterly Co-Sell Review |
2-3 hours |
~45 min |
Available |
| Competitive Listing Monitor |
Manual |
Automated |
Discovery API gated |
| Listing Health Dashboard |
Manual |
Real-time |
Available |
| Agreement/Pipeline Sync |
Manual |
Automated |
Approved sellers |
| Feature |
Default |
User Control |
| Partner Discovery |
Available |
AI-powered matching |
| Relationship Management |
Available |
Health scoring 1-10 |
| Joint GTM Planning |
Available |
Wizard-guided |
| Plan Types |
5 types |
product_launch, webinar, content_series, event, general |
| Email Sequences |
Available |
Automated partner comms |
| Analytics Dashboard |
Available |
ROI & pipeline tracking |
Access Control & Multi-Tenancy
| Control Level |
Default |
Configurable |
| User Authentication |
Email/Password |
OAuth (Google, Apple), Cognito SSO |
| Two-Factor Auth |
OFF |
User can enable |
| Team-Based Access |
Available |
Role-based (Admin/Editor/Viewer) |
| Brand Isolation |
ON |
Per company setting |
| Product Isolation |
ON |
Per product setting |
| Agent Scope |
User-only |
user/team/listing/company |
AWS Marketplace API Access
| API |
Access Level |
Notes |
| Catalog API |
Approved sellers |
Manage own products |
| Agreement API |
Available |
Pipeline visibility, renewals |
| Metering API |
Product-specific |
AMIs, containers, SaaS |
| Discovery API |
Gated |
Requires AWS approval |
| Partner Central |
Limited |
Mostly manual integration |
Storage & Export
| Feature |
Default |
Limit/Caveat |
| File Storage |
AWS S3 + Cloudflare R2 |
Primary bucket: vell-iq-client-01 |
| Presigned URLs |
7 days |
Configurable expiration |
| Data Export Formats |
PDF, Word, Text |
Admin: CSV, Excel |
| Export Cooldown |
Configurable |
Prevents abuse |
| Session Lifetime |
120 minutes |
Secure cookies (HTTPS) |
Key Caveats & Limitations
Feature Restrictions
| Restriction |
Impact |
Workaround |
| Discovery API gated |
Competitive monitoring limited |
URL-based web scraping fallback |
| Demo mode |
Creation/editing disabled |
Full version required |
| Guardrails optional |
Content safety not enforced |
Admin can mandate |
| Limit |
Default |
Maximum |
| Agent iterations |
10 |
100 |
| Execution timeout |
5 min |
60 min |
| Concurrent executions |
Queue-based |
Redis managed |
Credit System
| Aspect |
Behavior |
| Credit tracking |
Per capability execution |
| Insufficient credits |
Execution blocked |
| Credit visibility |
Per execution + aggregated |
AWS Credential Caveats
| Scenario |
Impact |
| BYOK credentials expire |
Access blocked until updated |
| IAM Role permissions insufficient |
Validation fails |
| Platform credentials |
Consumes Vell AWS credits |
Compliance & Security
| Feature |
Status |
Notes |
| GDPR Controls |
Built-in |
Admin configurable |
| Consent Tracking |
Automatic |
Version + timestamp + IP |
| Data Encryption |
SSL/TLS |
All connections |
| Credential Storage |
Encrypted |
Database-level |
| Training Data Opt-out |
Available |
User + brand level |
| Audit Trail |
Execution logs |
Full history |
Integration Status
| Integration |
Status |
Notes |
| AWS Bedrock |
Active |
Claude 4.x, Nova 2, Llama 4, Mistral, Qwen3 models |
| AWS Marketplace APIs |
Active |
Catalog, Agreement, Metering |
| AWS CleanRooms |
Available |
Opt-in required |
| AWS S3/CloudFront |
Active |
File storage |
| AWS SES |
Active |
Email sending |
| AWS Cognito |
Available |
Enterprise SSO |
| LinkedIn API |
Active |
Publishing + analytics |
| Amazon Nova Canvas |
Active |
Image generation |
| Mailchimp |
Available |
Email campaigns |
Summary: Quick Reference
What's ON by Default
- Data isolation (brand & product level)
- Product KB isolation
- Training data participation (can opt-out)
- Credit tracking
- Consent version tracking
- SSL/TLS encryption
- Platform AWS credentials
What's OFF by Default (Opt-in Required)
- Analytics/benchmarking sharing
- KB cross-brand sharing
- AWS CleanRooms integration
- Bedrock Agent memory
- Guardrails enforcement
- BYOK/BYOC credentials
- Two-factor authentication
Gated Features (Requires Approval)
- AWS Discovery API access
- Advanced marketplace analytics
- Some Partner Central integrations