URL Tracking Codes¶

Generate tagged URLs for AWS Marketplace campaign tracking and Seller Prime compliance.

Overview¶

URL Tracking Codes allow you to create AWS Marketplace URLs with UTM parameters for campaign attribution. This is required for AWS Seller Prime eligibility and helps you track which marketing channels drive the most traffic to your listings.

AWS Seller Prime Requirement

AWS Seller Prime requires URL tracking codes on all web traffic to your AWS Marketplace product listings. Use this tool to generate compliant tracking URLs for all your marketing campaigns.

Quick Start¶

Step 1: Access the Generator¶

Navigate to Marketplace Readiness → URL Tracking Codes in your dashboard.

Step 2: Enter Your URL¶

Either:

Select an existing AWS Marketplace listing from the dropdown, or
Paste your AWS Marketplace URL directly

https://aws.amazon.com/marketplace/pp/prodview-xxxxxxxxxxxxx

Step 3: Configure UTM Parameters¶

Parameter	Required	Description	Example
Source	Yes	Where the traffic comes from	`linkedin`, `email`, `blog`
Medium	Yes	Marketing channel type	`social`, `email`, `organic`
Campaign	Yes	Campaign identifier	`product-launch-q1-2025`
Partner	No	Co-sell partner identifier	`acme-corp`
Content	No	Specific asset identifier	`announcement-blog`
Term	No	Paid search keyword	`aws-saas`

Step 4: Copy and Use¶

Your tagged URL appears in the preview. Click the copy button to use it in your marketing materials.

UTM Parameter Standards¶

Follow these conventions for consistent tracking:

Source (`utm_source`)¶

Identifies where the traffic originates:

Value	Use For
`linkedin`	LinkedIn posts, ads, messages
`twitter`	Twitter/X posts
`facebook`	Facebook posts and ads
`email`	Email campaigns
`blog`	Blog post links
`website`	Your company website
`partner`	Partner websites
`google`	Google Ads or organic
`direct`	Direct outreach

Medium (`utm_medium`)¶

Describes the marketing channel type:

Value	Use For
`social`	Social media posts
`email`	Email campaigns
`organic`	Unpaid content
`paid`	Paid advertising
`cpc`	Cost-per-click ads
`referral`	Referral links
`partner_referral`	Co-sell partner referrals
`video`	Video content

Campaign (`utm_campaign`)¶

Use a consistent naming convention:

{type}-{description}-{quarter}-{year}

Examples:

product-launch-q1-2025
partner-cosell-q2-2025
reinvent-2025
webinar-security-q1-2025

Campaign Templates¶

Quick-start templates are available for common campaign types:

Template	Campaign Name	Best For
Product Launch	`product-launch-{quarter}-{year}`	New product announcements
AWS re:Invent	`reinvent-{year}`	Conference promotion
Partner Co-Sell	`partner-cosell-{quarter}-{year}`	Joint marketing
Webinar	`webinar-{quarter}-{year}`	Virtual events
Content Marketing	`content-{quarter}-{year}`	Blog, whitepapers
Email Newsletter	`newsletter-{quarter}-{year}`	Regular emails

Click any template to auto-fill the campaign field.

Managing Your Tracking Codes¶

History Tab¶

View all your generated tracking codes with:

Name/Campaign — Code identifier
Source/Medium — Traffic attribution
Clicks — Total click count
Created — When the code was generated

Actions¶

Action	Description
Copy	Copy URL to clipboard
Toggle	Activate/deactivate tracking
Delete	Remove tracking code

Filtering¶

Filter your history by campaign to find specific tracking codes quickly.

Best Practices¶

1. Use Unique Codes Per Channel¶

Create separate tracking codes for each distribution channel:

LinkedIn Announcement → linkedin / social / product-launch-q1-2025
Email Campaign       → email / email / product-launch-q1-2025
Blog Post            → blog / organic / product-launch-q1-2025

2. Be Consistent¶

Use the same campaign name across all channels for accurate attribution:

✅ product-launch-q1-2025 (consistent)

❌ launch-q1
❌ product_launch_2025
❌ Q1-Product-Launch

3. Include Partner Attribution¶

For co-sell campaigns, always include the partner parameter:

utm_partner=acme-corp

4. Track Content Variants¶

Use the content parameter to compare performance:

utm_content=announcement-v1
utm_content=announcement-v2

5. Use All Channels¶

Create tracking codes for:

AWS Seller Prime Compliance¶

Registered Tier Requirements¶

Use URL tracking codes on all marketplace links
Track traffic sources for attribution

Enrolled Tier Requirements¶

Track 1,800+ unique visitors from organic discovery
Track 4,200+ unique visitors from ISV-led marketing
Report on traffic source attribution

Meeting Visitor Goals

Generate separate tracking codes for organic vs. marketing traffic to accurately report against Seller Prime thresholds.

Statistics Dashboard¶

The top of the page shows your tracking performance:

Stat	Description
Total Codes	All tracking codes created
Active	Currently active codes
Total Clicks	Combined click count
Campaigns	Unique campaign count

Example: Complete Campaign Setup¶

For a product launch on AWS Marketplace:

LinkedIn Post:

utm_source=linkedin
utm_medium=social
utm_campaign=product-launch-q1-2025
utm_content=launch-announcement

Email Campaign:

utm_source=email
utm_medium=email
utm_campaign=product-launch-q1-2025
utm_content=customer-announcement

Partner Co-Marketing:

utm_source=partner
utm_medium=partner_referral
utm_campaign=product-launch-q1-2025
utm_partner=acme-corp
utm_content=joint-announcement

Blog Post:

utm_source=blog
utm_medium=organic
utm_campaign=product-launch-q1-2025
utm_content=deep-dive-article

Troubleshooting¶

URL Not Generating¶

Ensure the base URL is valid (starts with https://)
Fill in all required fields (Source, Medium, Campaign)

AWS Marketplace Not Detected¶

The system automatically detects AWS Marketplace URLs. If not detected:

Check the URL contains aws.amazon.com/marketplace
Ensure no typos in the URL

Tracking Not Working¶

Verify the full URL (with UTM parameters) is being used
Check that the code is marked as "Active"
Allow 24-48 hours for analytics to populate