GTM Campaign Hub¶
Accelerate your AWS Marketplace go-to-market with AI-powered content generation, co-sell campaigns, and performance tracking.
Market Category Focus¶
Vellocity focuses on the Market category of AWS Partner GTM — what happens after your listing is live:
| Activity | Category | Vellocity Support |
|---|---|---|
| Listing creation | Build | Use Tackle, Suger, Clazar |
| Technical integration | Build | Use Build tools |
| GTM campaigns | Market | Vellocity |
| Co-sell execution | Market | Vellocity |
| Content at scale | Market | Vellocity |
| Private Offers | Sell | Some support |
Multi-Cloud Marketplace GTM Know-How¶
Build tools get you listed. Vellocity knows what happens next.
After analyzing 100+ AWS Partner GTM motions, we've codified what actually drives marketplace pipeline: the right content, the right partners, the right timing. This expertise is embedded in every workflow.
Why GTM Expertise Matters¶
| Insight | What We Know | How Vellocity Helps |
|---|---|---|
| Campaign frequency | 4+ campaigns/month → 3x pipeline | Enable 4-8 campaigns/month |
| Partner timing | First co-sell in <6 weeks → 2x revenue | AI matching reduces 6mo to 4 weeks |
| Content combinations | Blog + LinkedIn = 67% of influenced pipeline | Optimize for proven combinations |
| ACE brief quality | Structured briefs get 4x AWS engagement | AI-generated briefs follow winning templates |
Comparison with Build Tools¶
Vellocity vs. Clazar¶
| Clazar (Build) | Vellocity (Market) |
|---|---|
| Creates your AWS/Azure/GCP listings | Generates campaigns for your listings |
| Manages metering and billing | Tracks which campaigns drive revenue |
| Handles technical integration | Handles demand generation strategy |
| Use Clazar to: Get listed | Use Vellocity to: Get pipeline |
Vellocity vs. Feenix¶
| Feenix (Build + Co-Sell Ops) | Vellocity (Market + GTM) |
|---|---|
| Listing infrastructure | GTM campaign automation |
| Co-sell manager UI | AI-powered partner discovery |
| Private offer workflows | Private offer marketing campaigns |
| ACE opportunity tracking | ACE brief generation (97% time saved) |
Vellocity vs. Tackle¶
| Tackle (Build) | Vellocity (Market) |
|---|---|
| Marketplace listing creation | Listing content optimization |
| Revenue operations | Content-to-revenue attribution |
| Contract management | Agreement intelligence & alerts |
Vellocity vs. Suger¶
| Suger (API-First Build) | Vellocity (Market) |
|---|---|
| Marketplace API abstraction | GTM workflow orchestration |
| Developer-friendly listing | Marketer-friendly campaigns |
| Entitlement management | Campaign performance management |
Use Both: Build tools create your marketplace presence. Vellocity fills your pipeline. Learn about integration options →
GTM Capabilities¶
1. Listing Optimization¶
Optimize your existing AWS Marketplace listing with AI-powered content improvements.
What you get: - SEO-optimized product descriptions - Compelling feature highlights - Use case and benefit statements - Technical specification formatting - Competitive positioning recommendations
Note: This optimizes existing listings — use Build tools for initial listing creation.
2. GTM Content Generation¶
Generate marketing assets for demand generation campaigns:
| Content Type | Use Case | Generation Time |
|---|---|---|
| Blog Posts | Thought leadership, SEO | 30-60 seconds |
| LinkedIn Series | Social campaigns (5-10 posts) | 45 seconds |
| Email Sequences | Nurture, webinar promo | 30 seconds |
| Battlecards | Sales enablement | 2-3 minutes |
| Case Studies | Customer proof points | 2-3 minutes |
Navigate to: Dashboard > GTM Agents > Create Agent
3. Co-Sell Campaign Execution¶
Execute joint GTM campaigns with AWS ISV partners:
Partner Discovery: - AI-powered partner matching (ICP overlap, product fit) - Complementarity scoring (0-100) - Warm intro path identification via LinkedIn
Joint Campaigns: - Product launch coordination - Co-branded webinars - Content series collaboration - Event co-sponsorship
Asset Types: - Co-branded blog posts - Joint LinkedIn announcements - Shared sales decks - Partner case studies
4. Performance Tracking¶
Monitor GTM campaign effectiveness:
Content Analytics: - Views, engagement, shares - Channel performance comparison - Content type effectiveness
Pipeline Influence: - Content attribution to opportunities - Deal velocity impact - Touch-point analysis
Co-Sell ROI: - Partner campaign performance - Joint content engagement - Pipeline contribution by partner
Pre-Built GTM Workflows¶
Vellocity includes 10 workflow templates for common AWS Partner GTM motions:
| # | Workflow | Description |
|---|---|---|
| 1 | Product Launch | Blog + social + email for new features |
| 2 | Partner Co-Sell Brief | Relationship summary + talking points |
| 3 | Competitive Intelligence | Battlecard + positioning updates |
| 4 | Pipeline Influence Analysis | Content attribution reporting |
| 5 | ICP Content Optimization | Audience alignment analysis |
| 6 | Marketplace Listing Optimization | SEO + content improvements |
| 7 | Weekly GTM Digest | Performance summary + recommendations |
| 8 | Pre-Meeting Intelligence | Partner meeting prep brief |
| 9 | Private Offer Campaign | Awareness + conversion sequences |
| 10 | Quarterly Co-Sell Review | Partner ecosystem performance |
Getting Started¶
Quick Start Path¶
- Connect AWS — Setup Guide
- Configure Brand Voice — Settings > Brand Voice
- Create GTM Agent — Dashboard > GTM Agents
- Generate Content — Describe your campaign
- Track Performance — Analytics > GTM Performance
For Co-Sell Campaigns¶
- Complete Partner Profile — Co-Sell > Settings
- Discover Partners — Co-Sell > Partner Discovery
- Send Invitations — Review matches, invite partners
- Plan Campaign — Co-Sell > Plans > Create
- Approve & Publish — Coordinate content launch
AI Generation Best Practices¶
Effective Prompts¶
Good:
Generate a product launch campaign for our new API Gateway feature:
- 1 blog post (1000 words) targeting DevOps engineers
- 5 LinkedIn posts highlighting performance improvements
- 3-email sequence for existing customers
Focus on: reduced latency, simplified configuration, AWS native integration
Weak:
Brand Voice Optimization¶
For best results, configure: - Target keywords — 5-10 terms for SEO consistency - Differentiators — What makes you unique vs competitors - Tone settings — Match your brand personality - ICP definition — Who you're writing for
Support¶
- FAQ — Common questions
- Troubleshooting — Setup issues
- Email: support@vell.io
Focus on Market. Let Build tools handle the rest.