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Marketplace Metrics & Analytics

Monitor and optimize your AWS Marketplace listings with comprehensive metrics, lead funnel tracking, and automated reporting.

Overview

The Marketplace Metrics module provides visibility into listing performance, partner health, and report workflows. All views are connected with drill-down navigation so you can trace any data point back to its source.

graph TB
    subgraph "Marketing Dashboard"
        A[KPI Cards] --> B[Channel Comparison]
        A --> C[Lead Funnel]
    end

    subgraph "Partners List"
        D[Partner Grid] --> E[Risk Status]
        D --> F[Integration Status]
    end

    subgraph "Listings List"
        G[Listings Grid] --> H[Report Count]
        G --> I[Avg Score]
    end

    subgraph "Partner Dashboard"
        J[Listing Detail] --> K[Section Scores]
        J --> L[Report History]
    end

    subgraph "Report Kanban"
        M[Draft] --> N[Ready]
        N --> O[Sent]
        N --> P[Error]
    end

    A -->|"Click metric"| J
    D -->|"Click partner"| J
    G -->|"Click listing"| J
    J -->|"Click report"| M
    L -->|"View all"| M

All metrics views are interconnected. Click any data point to drill down to its source:

View URL Drills Down To
Marketing Dashboard /dashboard/user/marketing-dashboard Partner Dashboard, Report Kanban
Partners List /dashboard/user/marketplace/partners Partner Dashboard
Listings List /dashboard/user/marketplace/listings Partner Dashboard
Partner Dashboard /dashboard/user/marketplace/listings/{id}/partner-dashboard Report Kanban, Marketing Dashboard
Report Kanban /dashboard/user/marketplace/reports/kanban Partner Dashboard

Key Metrics Tracked

Lead Funnel

Metric Description Source
MQL Count Marketing Qualified Leads HubSpot, manual entry
SQL Count Sales Qualified Leads HubSpot, Salesforce
Conversion Rate MQL → SQL conversion Calculated
Opportunity Count Open opportunities Salesforce, manual
Win Rate Closed-won / Total opps Calculated

CTA Performance

Metric Description Scoring
Impressions CTA view count AWS Marketplace
Clicks CTA click count AWS Marketplace
Click-Through Rate Clicks / Impressions Calculated
Strength Score CTA effectiveness (0-100) AI-scored based on copy, placement, urgency

Channel Comparison

Compare performance across channels:

  • AWS Marketplace — Direct listing traffic
  • Website — Organic and paid traffic
  • LinkedIn — Social campaigns
  • Email — Nurture sequences
  • Events — Webinars, conferences

Section Scores

Each listing section is scored 0-100:

Section What's Measured
Usability Navigation clarity, CTA placement, mobile responsiveness
Performance Load time, API response, reliability metrics
Security Compliance badges, certifications, data handling
Content SEO optimization, keyword density, readability
Visuals Image quality, logo resolution, screenshot completeness

Sample Data

When no real data exists, the system displays clearly labeled sample data to help partners understand what their dashboard will look like.

Sample Data Indicators

  • Yellow banner at top of page: "Sample Data Preview"
  • Individual cards marked with "SAMPLE" badge
  • Upgrade CTA prompting data connection

Connecting Real Data

  1. HubSpot — Sync MQL/SQL data via Settings > Integrations
  2. Salesforce — Connect opportunity pipeline
  3. AWS Marketplace — Auto-imported via AWS connector
  4. Manual Entry — Add metrics directly in Marketing Dashboard

Feature Tiers

Access to metrics features depends on your subscription plan:

Feature Starter Growth Enterprise
Marketing Dashboard Basic (7d) Full (90d) Full + Export
Partner Dashboard View only Edit Edit + API
Report Kanban - 10/month Unlimited
Bedrock KB Integration - - Auto-populate
Channel Attribution - Full Full + Custom
Section Scoring - AI-powered AI + Custom rules