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3PI Partner Program

Vellocity's Third-Party Integrator (3PI) Partner Program enables cloud marketplace platforms to embed AI-powered GTM capabilities directly into their products — giving your customers the content, co-sell, and campaign tools they need without leaving your platform.

Who is this for?

The 3PI Partner Program is designed for cloud marketplace platforms and channel partners — companies like Clazar, Suger, Labra, and other ISV ecosystem tools that help software vendors list, sell, and grow on AWS, Azure, and GCP marketplaces.

If your platform handles listing, transacting, or co-selling for ISVs, Vellocity's GTM engine fills the gap between getting listed and winning deals.

What you get

Scoped API Access

Access 50+ AI capabilities through a REST API with capability-level permissions. Each partner gets dedicated API keys with configurable rate limits, IP allowlisting, and daily credit caps.

API Reference

MCP Server Connections

Connect via the Model Context Protocol (MCP) for seamless integration with AI agent workflows. Your platform's agents can invoke Vellocity capabilities natively.

Capabilities Reference

Sandbox Environment

Every partner starts in sandbox mode — a fully functional test environment with no production impact and no credit charges. Flip to production when you're ready.

Sandbox Guide

Usage Metering & Billing

Per-request usage tracking with daily and monthly summaries. Credit-based billing with full transparency into token usage, response times, and capability-level breakdowns.

Usage & Billing

Platform capabilities

Vellocity exposes 50+ AI capabilities across these categories:

Category Example Capabilities Credits
AI GTM Engine Campaign generation, workflow automation, agent orchestration 2–40
Content Studio Blog posts, email campaigns, social media, SEO content 10–30
Co-Sell Intelligence Partner matching, ICP overlap analysis, deal tracking 15–20
Joint GTM Planner Co-branded campaigns, content calendars, shared assets 40
Marketplace Optimization Listing SEO, launch readiness, performance prediction 8–25
Partner Central ACE briefs, case studies, funding applications 10–15
Media Studio Product images, demo videos, pitch decks 20
Analytics Competitor analysis, LinkedIn graph insights, deal influence 10–15

See the full Capabilities Reference for details.

How it works

sequenceDiagram
    participant Platform as Your Platform
    participant API as Vellocity API
    participant Engine as GTM Engine

    Platform->>API: POST /api/v1/... (with 3PI key)
    API->>API: Validate key, check capabilities
    API->>Engine: Execute capability
    Engine-->>API: AI-generated result
    API-->>Platform: JSON response + usage metadata
    Note over API: Usage logged for billing
  1. Onboard — Your team owner creates a 3PI partner in the Vellocity dashboard
  2. Get keys — An API key is auto-generated with your scoped capabilities
  3. Test in sandbox — Build and test your integration with zero credit cost
  4. Go live — Toggle to production mode when ready
  5. Monitor — Track usage, credits, and performance in real-time

Quick start

# Your first API call with a 3PI partner key
curl -s https://api.vell.ai/api/v1/3pi-partners \
  -H "Authorization: Bearer vp3_YOUR_PARTNER_KEY" \
  -H "Accept: application/json" | python3 -m json.tool

Ready to integrate? Start with the Getting Started guide.

Integration models

Model Description Best for
API Embed Call Vellocity endpoints from your backend Platforms adding GTM features to their UI
MCP Agent Connect Vellocity as an MCP server in agent workflows AI-native platforms with agent orchestration
White-Label Embed Vellocity outputs branded as your own Platforms wanting seamless UX
Webhook-Driven React to Vellocity events in real-time Async workflows and notification pipelines

Next steps