Co-Sell Platform System Architecture Diagrams¶
For Patent Application Support¶
Document Classification: Patent Sensitive - Architecture Documentation Version: 1.0 Date: December 2025
1. High-Level System Architecture¶
VELL CO-SELL PLATFORM
==================================================================================
+-------------------+
| WEB INTERFACE |
| (Partner Portal) |
+--------+----------+
|
v
+-----------------------------------------------------------------------------------+
| API GATEWAY LAYER |
| +-------------+ +---------------+ +-------------+ +------------------------+ |
| | Partner API | | Campaign API | | Content API | | Analytics API | |
| +-------------+ +---------------+ +-------------+ +------------------------+ |
+-----------------------------------------------------------------------------------+
|
+-----------------------+------------------------+
| | |
v v v
+---------------+-------+ +-----------+-----------+ +--------+-----------+
| PARTNER MATCHING | | CAMPAIGN ORCHESTRATION| | CONTENT GENERATION |
| ENGINE | | ENGINE | | ENGINE |
| +-----------------+ | | +-----------------+ | | +---------------+ |
| | ICP Analyzer | | | | Calendar Mgr | | | | Brand Voice | |
| +-----------------+ | | +-----------------+ | | | Merger | |
| | Complementarity | | | | Distribution | | | +---------------+ |
| | Scorer | | | | Coordinator | | | | Co-Branded | |
| +-----------------+ | | +-----------------+ | | | Content Gen | |
| | Market Aligner | | | | Approval Flow | | | +---------------+ |
| +-----------------+ | | +-----------------+ | | | Asset Builder | |
+-----------------------+ +-----------------------+ +---------------------+
| | |
+-----------------------+------------------------+
|
v
+-----------------------------------------------------------------------------------+
| PREDICTION ENGINE |
| +------------------+ +-------------------+ +------------------+ |
| | Success Predictor| | Risk Analyzer | | Factor Ranker | |
| +------------------+ +-------------------+ +------------------+ |
+-----------------------------------------------------------------------------------+
|
v
+-----------------------------------------------------------------------------------+
| AI/LLM LAYER |
| +--------------------+ +--------------------+ +-------------------+ |
| | Claude 3 Sonnet | | Embedding Models | | Custom ML Models | |
| | (Content & Analysis)| | (Similarity) | | (Prediction) | |
+-----------------------------------------------------------------------------------+
|
v
+-----------------------------------------------------------------------------------+
| DATA LAYER |
| +-------------+ +---------------+ +--------------+ +------------------+ |
| | Partner DB | | Campaign DB | | Content DB | | Analytics Store | |
| +-------------+ +---------------+ +--------------+ +------------------+ |
+-----------------------------------------------------------------------------------+
2. Partner Matching Engine Architecture¶
PARTNER MATCHING ENGINE
=========================================================================
+------------------+
| MATCH REQUEST |
| (Partner A) |
+--------+---------+
|
v
+------------+------------+
| PARTNER DISCOVERY |
| (Candidate Pool) |
+------------+------------+
|
+----------------+----------------+
| | |
v v v
+--------+------+ +-------+-------+ +-----+--------+
| ICP OVERLAP | | COMPLEMENTARITY| | MARKET |
| ANALYZER | | ANALYZER | | ANALYZER |
+-+---+---+---+-+ +-------+-------+ +------+-------+
| | | | | |
v v v v v v
+--------+---+---+---+----------+---------+------+--------+
| SCORE AGGREGATOR |
| +--------------------------------------------------+ |
| | Weights: ICP(0.35) + Product(0.40) + Market(0.25)| |
| +--------------------------------------------------+ |
+-----------------------------+----------------------------+
|
v
+-------------+-------------+
| DISQUALIFICATION |
| CHECK |
| - Competition > 70% |
| - ICP Overlap < 20% |
+-------------+-------------+
|
+-------------+-------------+
| |
v v
+--------+--------+ +---------+---------+
| QUALIFIED | | DISQUALIFIED |
| MATCHES | | (With Reason) |
+--------+--------+ +-------------------+
|
v
+--------+--------+
| SUCCESS |
| PREDICTION |
+--------+--------+
|
v
+--------+--------+
| RANKED MATCH |
| RESULTS |
+-----------------+
3. ICP Overlap Analyzer Detail¶
ICP OVERLAP ANALYZER
=========================================================================
PARTNER A ICP PARTNER B ICP
+------------------+ +------------------+
| company_size: | | company_size: |
| [50-500] | | [100-1000] |
| industries: | | industries: |
| [fintech, | | [fintech, |
| healthtech] | | edtech] |
| geography: | | geography: |
| [US, EU] | | [US, APAC] |
| technologies: | | technologies: |
| [AWS, K8s] | | [AWS, Docker] |
+--------+---------+ +--------+---------+
| |
+-------------------+---------------------+
|
v
+------------------------------------------------------------+
| DIMENSION ANALYZERS |
+------------------------------------------------------------+
| |
| +------------------------+ +------------------------+ |
| | COMPANY SIZE OVERLAP | | INDUSTRY OVERLAP | |
| | Range: [50-500] ∩ | | Jaccard Index: | |
| | [100-1000] | | |{fintech}| / | |
| | = [100-500] | | |{fintech,healthtech, | |
| | Overlap Ratio: 0.67 | | edtech}| | |
| | Weight: 0.25 | | = 0.33 | |
| | Score: 16.75 | | Weight: 0.30 | |
| +------------------------+ | Score: 9.9 | |
| +------------------------+ |
| |
| +------------------------+ +------------------------+ |
| | GEOGRAPHY OVERLAP | | TECHNOLOGY OVERLAP | |
| | Jaccard Index: | | Jaccard Index: | |
| | |{US}| / | | |{AWS}| / | |
| | |{US,EU,APAC}| | | |{AWS,K8s,Docker}| | |
| | = 0.33 | | = 0.33 | |
| | Weight: 0.25 | | Weight: 0.20 | |
| | Score: 8.25 | | Score: 6.6 | |
| +------------------------+ +------------------------+ |
| |
+-----------------------------+-------------------------------+
|
v
+-------------+-------------+
| FINAL ICP SCORE |
| 16.75 + 9.9 + 8.25 + |
| 6.6 = 41.5 |
| ROUNDED: 42 |
+---------------------------+
4. Brand Voice Merging Architecture¶
BRAND VOICE MERGING ENGINE
=========================================================================
PARTNER A VOICE PARTNER B VOICE
+--------------------+ +--------------------+
| tone: [professional| | tone: [innovative, |
| innovative] | | approachable]|
| pain_points: | | pain_points: |
| [security, | | [security, |
| compliance] | | scalability] |
| values: [trust, | | values: [speed, |
| security] | | agility] |
| do: [cite stats] | | do: [use stories] |
| avoid: [jargon] | | avoid: [formality] |
+----------+---------+ +---------+----------+
| |
+------------------+-------------------+
|
v
+------------------------------------------------------------+
| MERGING PROCESSORS |
+------------------------------------------------------------+
| |
| +---------------------------+ |
| | TONE HARMONIZER | |
| | Input: [professional, | |
| | innovative] + | |
| | [innovative, | |
| | approachable] | |
| | Spectrum Average: 0.55 | |
| | Output: [professional, | |
| | innovative] | |
| +---------------------------+ |
| |
| +---------------------------+ |
| | AUDIENCE INTERSECTION | |
| | Shared Pain Points: | |
| | [security] | |
| | Combined Goals: | |
| | [trust, security, | |
| | speed, agility] | |
| +---------------------------+ |
| |
| +---------------------------+ |
| | MESSAGING MERGER | |
| | DO: [cite stats, | |
| | use stories] | |
| | AVOID: [jargon, | |
| | formality] | |
| | CONFLICTS: formality vs | |
| | professional tone | |
| +---------------------------+ |
| |
| +---------------------------+ |
| | CONFLICT RESOLVER | +----------------+ |
| | Resolution: "professional |-------->| AI/LLM | |
| | but not formal" |<--------| (Claude) | |
| +---------------------------+ +----------------+ |
| |
+-----------------------------+-------------------------------+
|
v
+------------------------------------------------------------+
| MERGED VOICE OUTPUT |
+------------------------------------------------------------+
| harmonized_tone: [professional, innovative] |
| shared_pain_points: [security] |
| combined_values: [trust, security, speed, agility] |
| messaging_do: [cite stats, use stories] |
| messaging_avoid: [jargon, excessive formality] |
| voice_balance: {partner_a: 0.5, partner_b: 0.5} |
| co_brand_guidelines: {...} |
+------------------------------------------------------------+
5. Campaign Orchestration Flow¶
CAMPAIGN ORCHESTRATION ENGINE
=========================================================================
+-------------------+
| CAMPAIGN INITIATION|
| - Relationship |
| - Campaign Type |
| - Duration |
+--------+----------+
|
v
+-------------+-------------+
| CONTEXT GATHERING |
| - Partner A Profile |
| - Partner B Profile |
| - Merged Brand Voice |
+-------------+-------------+
|
v
+---------------------------------+
| AI CAMPAIGN PLANNER |
| +---------------------------+ |
| | Input: | |
| | - Partner contexts | |
| | - Campaign template | |
| | - Duration | |
| +---------------------------+ |
| | |
| v |
| +---------------------------+ |
| | Claude 3 Sonnet | |
| | - Campaign name | |
| | - Objectives | |
| | - Content calendar | |
| | - Asset definitions | |
| +---------------------------+ |
+--------------+------------------+
|
v
+--------------+------------------+
| CALENDAR GENERATOR |
| Week 1: [Blog, LinkedIn x2] |
| Week 2: [Email, Case Study] |
| Week 3: [Webinar, LinkedIn] |
| Week 4: [Blog, Email, Recap] |
+--------------+------------------+
|
v
+--------------+------------------+
| ASSET GENERATOR |
| For each calendar entry: |
| 1. Generate co-branded |
| content using merged |
| brand voice |
| 2. Assign ownership |
| 3. Set distribution channels |
+--------------+------------------+
|
v
+--------------------------------------------------------+
| DUAL APPROVAL WORKFLOW |
+--------------------------------------------------------+
| |
| Partner A Partner B |
| +---------------+ +---------------+ |
| | REVIEW | | REVIEW | |
| | - Approve | | - Approve | |
| | - Request Chg | | - Request Chg | |
| | - Reject | | - Reject | |
| +-------+-------+ +-------+-------+ |
| | | |
| +------------+---------------+ |
| | |
| v |
| +------------+------------+ |
| | Both Approved? | |
| | YES -> Ready to Publish | |
| | NO -> Revision Loop | |
| +-------------------------+ |
+--------------------------------------------------------+
|
v
+--------------+------------------+
| PUBLISHING COORDINATOR |
| - Synchronized publishing |
| - UTM parameter injection |
| - Cross-promotion setup |
| - Analytics tracking |
+---------------------------------+
6. Success Prediction Model Architecture¶
SUCCESS PREDICTION ENGINE
=========================================================================
INPUT FEATURES
+------------------------------------------------------------+
| MATCH QUALITY PARTNER CHARACTERISTICS |
| +-------------------+ +-----------------------------+ |
| | icp_overlap: 42 | | partner_a_tier: premier | |
| | product_fit: 78 | | partner_b_tier: advanced | |
| | market_align: 65 | | size_difference: 1 | |
| +-------------------+ +-----------------------------+ |
| |
| HISTORICAL SIGNALS INDUSTRY FACTORS |
| +-------------------+ +-----------------------------+ |
| | a_prev_cosells: 5 | | industry_complement: true | |
| | b_prev_cosells: 3 | | same_primary_market: true | |
| +-------------------+ +-----------------------------+ |
+-----------------------------+-------------------------------+
|
v
+--------------+---------------+
| FEATURE NORMALIZATION |
| & ENCODING |
+--------------+---------------+
|
+-----------------------+------------------------+
| |
v v
+-----+-----+ +------+------+
| ML MODEL | | HEURISTIC |
| AVAILABLE?|------- YES ---+ | FALLBACK |
+-----+-----+ | +------+------+
| | |
NO v |
| +---------+---------+ |
| | TRAINED MODEL | |
| | (XGBoost/Neural) | |
| +---------+---------+ |
| | |
+---------------------+ |
| |
v v
+------------+-----------+ +---------+---------+
| MODEL PREDICTION | | HEURISTIC CALC |
| probability: 0.73 | | base: 0.30 |
+------------+-----------+ | +icp>70: +0.15 |
| | +prod>80: +0.20 |
| | +market>75: +0.10 |
| | +industry: +0.10 |
| | +history: +0.15 |
| | = 0.70 |
| +---------+---------+
| |
+------------+-------------+
|
v
+--------------------+--------------------+
| POST-PROCESSING |
| +------------------------------------+ |
| | CONFIDENCE CALCULATOR | |
| | - Data completeness score | |
| | - Historical data availability | |
| +------------------------------------+ |
| +------------------------------------+ |
| | FACTOR RANKER | |
| | 1. product_fit (impact: 0.32) | |
| | 2. icp_overlap (impact: 0.28) | |
| | 3. prev_cosells (impact: 0.20) | |
| +------------------------------------+ |
| +------------------------------------+ |
| | RISK IDENTIFIER | |
| | - size_difference: MEDIUM | |
| | - tier_mismatch: LOW | |
| +------------------------------------+ |
+--------------------+--------------------+
|
v
+--------------------+--------------------+
| FINAL OUTPUT |
| success_probability: 0.72 |
| confidence: 0.85 |
| contributing_factors: [...] |
| risk_factors: [...] |
+------------------------------------------+
7. Data Flow Overview¶
COMPLETE DATA FLOW
=========================================================================
PARTNER ONBOARDING RELATIONSHIP FORMATION
+-----------------+ +------------------------+
| Partner signs up| | Partner A initiates |
| - Company info | | match request |
| - ICP definition| +----------+-------------+
| - Brand voice | |
| - Products | v
+--------+--------+ +-------------------+-------------------+
| | PARTNER MATCHING ENGINE |
v | 1. Pool candidate partners |
+--------+--------+ | 2. Calculate ICP overlap scores |
| PARTNER DB |--------->| 3. Calculate complementarity scores |
| - Profiles | | 4. Calculate market alignment scores |
| - Brand voice | | 5. Apply disqualification rules |
| - ICPs | | 6. Run success prediction |
| - Products | | 7. Rank and return matches |
+-----------------+ +-------------------+-------------------+
|
v
+-------------------+-------------------+
| RELATIONSHIP CREATION |
| - Store match scores |
| - Store success prediction |
| - Send invitation |
+-------------------+-------------------+
|
+-------------------+-------------------+
| PARTNER B ACCEPTS |
| - Relationship status: ACTIVE |
+-------------------+-------------------+
|
v
+-------------------+-------------------+
| CAMPAIGN CREATION |
| 1. Merge brand voices |
| 2. Generate campaign plan |
| 3. Create content calendar |
| 4. Generate assets |
+-------------------+-------------------+
|
v
+-------------------+-------------------+
| DUAL APPROVAL WORKFLOW |
| - Partner A reviews & approves |
| - Partner B reviews & approves |
| - Revisions if needed |
+-------------------+-------------------+
|
v
+-------------------+-------------------+
| PUBLISHING & DISTRIBUTION |
| - Schedule synchronized publishing |
| - Inject tracking parameters |
| - Coordinate cross-promotion |
+-------------------+-------------------+
|
v
+-------------------+-------------------+
| ANALYTICS & FEEDBACK |
| - Track engagement metrics |
| - Measure campaign performance |
| - Feed back to prediction model |
+-------------------------------------------+
8. Integration Architecture¶
EXTERNAL INTEGRATIONS
=========================================================================
VELL CO-SELL PLATFORM
+------------------------------------------------------------------------+
| |
| +-------------------+ +-------------------+ |
| | Partner Matching | | Campaign Engine | |
| +--------+----------+ +--------+----------+ |
| | | |
| +--------+-------------------------+----------+ |
| | | | |
| v v v |
| +-+---------+ +-----+-----+ +---------------+--+ |
| | AI Layer | | Data Layer| | Integration Layer| |
| +-----------+ +-----------+ +------------------+ |
| | |
+------------------------------------------+------------------------------+
|
+-----------------------------------+-----------------------------------+
| | | | |
v v v v v
+------+------+ +-------+-----+ +------+------+ +-----+-------+ +-------+-----+
| AWS | | LINKEDIN | | EMAIL | | CRM | | ANALYTICS |
| MARKETPLACE | | API | | PROVIDERS | | SYSTEMS | | PLATFORMS |
+-------------+ +-------------+ +-------------+ +-------------+ +-------------+
| - Partner | | - Post | | - SendGrid | | - Salesforce| | - Segment |
| listings | | creation | | - Mailchimp | | - HubSpot | | - Mixpanel |
| - Product | | - Scheduling| | - Campaign | | - Lead sync | | - Google |
| catalog | | - Analytics | | sending | | - Activity | | Analytics |
| - Reviews | | | | | | tracking | | |
+-------------+ +-------------+ +-------------+ +-------------+ +-------------+
Document Version: 1.0 For Patent Application Support Confidential - Architecture Documentation