Getting Started with Vellocity¶

This guide walks you through setting up Vellocity and launching your first GTM campaign in under 20 minutes.

What is Vellocity?¶

Vellocity is the Market-focused GTM platform for AWS ISV partners. We help you execute go-to-market activities after your listing is live:

Co-Sell Campaigns — Partner discovery and joint marketing
Content Generation — AI-powered GTM assets at scale
Pipeline Tracking — Measure content influence on deals

Market vs Build

Build tools (Tackle, Suger) handle listing creation. Vellocity handles what comes next: generating demand and executing GTM motions.

Prerequisites¶

Before you begin, make sure you have:

A Vellocity account (sign up here)
An active AWS Marketplace listing (use Build tools if you don't have one yet)
AWS IAM permissions to create roles (or access to your IAM administrator)

Step 1: Connect Your AWS Account¶

Connect your AWS account to access Marketplace data and enable AI capabilities.

Quick Setup (5-10 minutes)¶

Follow our AWS Setup Guide to:

Deploy a secure IAM role using CloudFormation
Validate the connection
Enable AWS Bedrock for AI generation

Enterprise Setup¶

If you don't have IAM permissions, use our Email IAM Administrator feature to send deployment instructions to your security team. Wizard state is saved so you can continue once deployed.

Step 2: Configure Your Brand Voice¶

Set up your company context so all generated content aligns with your brand.

Navigate to Settings > Brand Voice
Complete your company profile:
Company name and industry
Target audience description
Tone of voice (professional, friendly, authoritative)
Add strategic context:
Target keywords for SEO
Key differentiators vs competitors
GTM goals and messaging priorities

Time required: 5-10 minutes

Step 3: Explore AI Workflows¶

Vellocity's unified AI Workflows consolidate 35+ capabilities into 5 intuitive categories, each with universal features (Knowledge Base, Brand Voice, External Sources) always available.

Unified Workflow Categories¶

Category	Purpose	Key Actions
Content Studio	Writing & optimization	Blog posts, social content, rewriting, SEO optimization
Analysis Hub	Research & intelligence	Market positioning, competitive analysis, content review
Technical Builder	Code & architecture	Reference docs, code generation, architecture diagrams
Media Studio	Visual content	Images, videos, presentations, voice-overs
Solution Chat	AI conversations	KB-powered chat, multi-modal queries, solution discovery

Navigate to: Dashboard > AI Workflows

Universal Features (Always Available)¶

Every workflow includes:

Knowledge Base — Query your AWS Bedrock Knowledge Base
Brand Voice — Inject company profile, product context, and tone preferences
External Sources — Pull content from S3, Box, Dropbox, Google Drive, or URLs

Pre-Built GTM Templates¶

Template	Use Case	Time Saved
Product Launch	New feature announcement	2-3 hours → 5 min
Funding Application	AWS partner funding	4 hours → 15 min
First Call Deck	Pre-meeting preparation	2 hours → 5 min
Co-Sell Brief	Partner meeting prep	1-2 hours → 30 min
Competitive Intel	Battlecard updates	3-4 hours → 1 hour
Webinar Promotion	Event marketing sequence	2 hours → 15 min
Weekly Digest	GTM performance summary	1-2 hours → 15 min

Navigate to: Dashboard > GTM Agents > Create Agent

Step 4: Discover Co-Sell Partners¶

Find complementary AWS ISV partners for joint GTM campaigns.

Go to Co-Sell > Partner Discovery
Complete your partner profile:
ICP (Ideal Customer Profile)
Product categories
Target markets
Review AI-matched partners (scored 0-100)
Send collaboration invitations

What you get: - ICP overlap scoring - Product complementarity analysis - Warm intro paths via LinkedIn

Step 5: Launch Your First GTM Campaign¶

Option A: Solo Campaign¶

Generate GTM content for your own channels:

Navigate to GTM Agents > Create Agent
Select a workflow template (e.g., "Product Launch")

Describe your campaign:

Launch GTM campaign for our new [Feature Name]:
- Generate launch blog post
- Create 5 LinkedIn posts
- Draft 3-email announcement sequence

Review and publish generated content

Option B: Joint Co-Sell Campaign¶

Execute a campaign with a partner:

Go to Co-Sell > Plans > Create Plan
Select your partner relationship
Choose campaign type (webinar, content series, event)
AI generates:
Joint content calendar
Co-branded assets
Distribution schedule
Both partners approve content
Publish to coordinated channels

Step 6: Explore Business Tools¶

Funding Application Wizard¶

Apply for AWS Partner funding programs with AI-powered guidance:

Navigate to Dashboard → Funding Applications
Select a funding program (Innovation Sandbox, POC, WMP, MDF, or MAP)
Review your prefilled company profile
Generate the application with Knowledge Base grounding
Run dry-run evaluation to score your application before submission

First Call Deck¶

Prepare for partner or prospect conversations with automated research:

Navigate to Dashboard → First Call Deck
Choose your scenario (Partner Co-Sell, Buyer, or New to Marketplace)
Enter the target company or listing URL
Review internet-enriched intelligence
Generate a tailored first-call presentation

ROI Calculator¶

Build a business case with quantified impact analysis:

Navigate to Dashboard → ROI Calculator
Enter your team and time investment details
Set marketplace goals and current tool costs
Review calculated ROI, payback period, and 3-year TCO

Common GTM Journeys¶

Solo AWS Partner¶

graph LR
    A[Connect AWS] --> B[Configure Brand]
    B --> C[Create GTM Agent]
    C --> D[Generate Content]
    D --> E[Publish & Track]

Co-Sell Partner Campaign¶

graph LR
    A[Connect AWS] --> B[Configure Brand]
    B --> C[Discover Partners]
    C --> D[Plan Joint Campaign]
    D --> E[Generate Co-Branded Content]
    E --> F[Approve & Publish]
    F --> G[Track Pipeline Influence]

Track GTM Performance¶

Your dashboard automatically tracks:

Content Performance — Views, engagement, shares
Pipeline Influence — Content attribution to deals
Co-Sell ROI — Partner campaign effectiveness
Campaign Analytics — Performance by workflow type

Navigate to: Analytics > GTM Performance

Next Steps¶

Quick Wins¶

Generate a first call deck — Prepare for your next partner meeting in minutes
Run the ROI Calculator — Quantify your GTM platform investment
Generate a competitive battlecard — Test AI capabilities
Create a LinkedIn post series — See content quality
Run partner discovery — Find co-sell opportunities

Need Help?¶

Email us at support@vell.io
Chat with us in the dashboard
Check our FAQ for common questions
Review Troubleshooting for setup issues

Ready to win in the Market category? Start by connecting your AWS account.