Newsletter — AWS Marketplace Listing Benchmark¶

Source data: 602 live AWS Marketplace listings scored 2026-06-20 (303 Professional Services + 299 SaaS) via Vellocity's marketplace:build-corpus + marketplace:aggregate-benchmarks. Copy-only public scoring. See project_public_listing_score_real_and_benchmark memory for methodology + caveats.

Subject: 85% of AWS Marketplace listings fail the same test Preview: We scored 600+. The basics aren't the problem.

We ran 602 live AWS Marketplace listings — 303 Professional Services, 299 SaaS — through our buyer-centric scoring model: six dimensions (clarity, buyer fit, differentiation, SEO, trust, conversion), all from the public listing copy.

The headline: almost everyone nails the basics, and almost no one stands out.

Clarity and SEO are saturated — median scores of 89 and 97. Clean titles, right keywords. Table stakes.
Differentiation is where listings go to die — more than 4 in 5 Professional Services listings (and nearly 3 in 4 SaaS) score below 40 out of 100. Median: 23. But the top 10% score 93+.
~45% have no clear call to action — buyers find you, then leave without a next step.

Read that again: the gap between an average listing and a top-10% listing isn't a better title. It's a point of view and a path to act.

That matters more every month, because buyers increasingly start with an AI assistant — and a model recommending "the best X on AWS Marketplace" can't cite a listing that sounds like every other listing.

The top 10% do three things:

Lead with a named outcome, not a category ("cut MTTR 60%," not "observability platform").
Say what makes them different in the first two lines — explicitly.
End with one clear next step.

See where your listing lands — free, 15 seconds → vell.ai

— The Vellocity team